Antix Adds Wi-Fi Direct Support to Antix Game Player

Antix Adds Wi-Fi Direct Support to Antix Game Player

READING, England, November 5, 2012 /PRNewswire/ --

              Games can be shared in seconds, enhancing social gaming experience

    New technologies combine to make social [http://antixlabs.com/press/socialMedia.html ]
gaming off-network increasingly convenient and compelling for consumers.

    Antix Labs has announced that its advanced gaming service now supports Wi-Fi Direct.
Games [http://antixgames.com ] that would have taken a few minutes to send from one device
to another using Bluetooth can be shared in a matter of seconds with Wi-Fi Direct. Users
can now distribute, challenge and then play in multi-player mode without any need to have
immediate access to a service provider's network or a router with data transmission times
cut by 95% compared to traditional Bluetooth technologies.

    (Logo:
http://photos.prnewswire.com/prnh/20121105/573269 )

    There is clear empirical evidence that consumers prefer to play socially in immediate
proximity and across different devices. Combined with network operators' concerns of
insufficient bandwidth capacity and coverage, Antix provides a way for users to distribute
games off-network as well as over the cloud, beaming, challenging and then playing with
their friends peer-to-peer.

    Evan Spytma, Regional Director of Australia and SE Asia for PopCap said, "We've seen
how consumers can send Plants vs. Zombies from one device to another in a matter of just a
few seconds using the Antix Game Player [http://antixlabs.com/products/antixgameplayer ]
with Wi-Fi Direct. Within the growth and emerging markets of South East Asia, where
networks are overloaded and slow, this viral distribution capability has enormous benefits
to game developers [http://antixlabs.com/products/antixgamedevelopmentkit ] and publishers
as well as to the consumer."

    Francis Charig, Antix's founder, said, "Products such as Marmalade are developer
focused and designed to help reduce engineering time and cost. The Antix Game Player does
do that of course and provides comprehensive support for the cloud. But what makes Antix
fundamentally different from any other business today is that we have built a distribution
platform for high quality games incorporating a wealth of IP-protected technologies that
allow consumers to share and play off-network across different devices. We meet both
current and future demands of networks as well as utilize the capabilities in-the-home and
on-the-move of consumers' TVs, STBs, phones, tablets and PCs."

    NOTES FOR EDITORS

    About Antix Labs, Ltd. (Antix):

    Antix has developed the Antix Game Player incorporating a consumer-focused
distribution file format and service that makes games even more viral than music and video
whilst still protecting the rights and the revenues of the developers. For the full
release see:
http://antixlabs.com/press/pressReleases/2012-11-05_Antix_Adds_Wi-Fi_Direct_Support_to_Antix_Game_Player.html

    Photo:
    http://photos.prnewswire.com/prnh/20121105/573269

Photo:http://photos.prnewswire.com/prnh/20121105/573269
http://photoarchive.ap.org/
Antix Labs

CONTACT: Tim Cole, Head of PR, +44(0)1183-570357.