Agnitio Sets Up Asia HQ in Shanghai and is the First to Bring the Combined Closed Loops of Marketing and E-Learning to the Pharmaceutical Industry

Agnitio Sets Up Asia HQ in Shanghai and is the First to Bring the Combined Closed Loops of Marketing and E-Learning to the Pharmaceutical Industry

COPENHAGEN, Denmark and SHANGHAI, November 13, 2012 /PRNewswire/ --

       
        - The double closed loop of marketing and e-Learning is brought to pharma
          for the first time through a partnership between Agnitio and Actando
        - Leading closed loop marketing technology company for the healthcare industry
          expands its global presence with Shanghai HQ

    Agnitio, a leader in healthcare sector closed-loop marketing technology, continues to
expand its global presence with the opening of regional headquarters in Shanghai and a
partnership with mobile learning solutions company Actando.

    (Logo:
http://photos.prnewswire.com/prnh/20120924/562917-a )

    (Photo:
http://photos.prnewswire.com/prnh/20120924/562917-b )

    Located at 711, Bld. 2, Shanghai Technology Innovation Center, 100 Qin Zhou Road,
Shanghai 200235, Agnitio is led in country by Zhu Yi, Head of Implementation and Support,
Agnitio Greater China. With Bayer and Roche already clients in the region, Agnitio expects
to increase its number of customers with the heightened presence and its integrated
offering with Actando, which is initially aimed at the Asian market.

    The partnership with Actando will harmonise e-Learning and closed loop marketing
through Agnitio's platform for the iPad. During a discussion with the rep, a doctor will
be able to actively choose the information they really want to receive and are
specifically interested in. With their limited time, doctors no longer need to sit through
a long, general presentation. Instead they have a personalised conversation with the rep,
delivering greater value in a far shorter period.

    While the rep is talking to the doctor, their training needs and performance will now
be simultaneously captured, thanks to the partnership with Actando, and transmitted to
their managers. The solution will then suggest a tailored learning programme that will be
downloaded to the reps' iPads for offline use, allowing their managers to monitor their
improvement during subsequent calls.

    "An office in Shanghai and our partnership with Actando is a serious commitment to the
region's pharmaceutical market," says Morten Hjelmsoe, Founder and CEO of Agnitio. "Our
leading CLM platform, when married with Actando's best-in-class mobile learning solutions,
brings together a double closed loop for the first time in the healthcare industry."

    "You get the best of both worlds with this partnership," says Alexandre Dauge, Founder
& Managing Partner of Actando. "The Agnitio platform enables a rich and meaningful
dialogue between reps and doctors which produces data that can be captured and integrated
to see how effective they've been and whether the strategy was followed. Adding Actando's
mobile learning solutions takes it a step further by recommending and providing the
learning programmes based on their performance. Ultimately, this will make customer visits
for both the representatives and doctors more relevant and engaging."

    Agnitio's move into China comes shortly after the strengthening of its regional
headquarters in the U.S. Although being used first in China, the combined offering from
Agnitio and Actando will be rolled out globally.

    A free seminar around the new offering, explaining how to enhance reps' effectiveness
and generate the best possible interaction with doctors and other healthcare
professionals, is being hosted by Agnitio in Shanghai on November 21. Running from 09.30
to 11.00 at Swissôtel, 1 Yu Yuan Road, Jing An District, Shanghai 200040, China,
interested parties should register no later than November 19 with Zhu Yi, Agnitio's Head
of Implementation and Support in AsiaPac: zhu@agnitio.com

    About Agnitio

    Agnitio helps pharmaceutical and medical device companies generate effective
relationships with medical professionals. The provider of the leading pull marketing
software platform for the pharmaceutical and medical device industries, Agnitio's system
is already implemented in more than 45 countries and 25 languages - and used by major
pharmaceutical and medical device companies including: GSK, MSD, Novartis, Roche and
Bayer.

    http://www.agnitio.com

    http://mortenhjelmsoe.com

       
        For further information please contact:

        Julien Cozens, Madano Partnership:
        Tel + 44(0)7867-998222 or + 44(0)207-593-4000
        Email: julien.cozens@madano.com

    Photo:
    http://photos.prnewswire.com/prnh/20120924/562917-a

    http://photos.prnewswire.com/prnh/20120924/562917-b

Photo:http://photos.prnewswire.com/prnh/20120924/562917-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20120924/562917-b
http://photoarchive.ap.org/
Agnitio