Ultimate Guitar and Instrumagic Launch Songful - A Guitar App Like No Other

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November 15, 2012
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Ultimate Guitar and Instrumagic Launch Songful - A Guitar App Like No Other

TEL AVIV, Israel, November 15, 2012 /PRNewswire/ --

    InstruMagic [http://instru-magic.com ], a Tel-Aviv based music apps developer, and
Ultimate Guitar [http://www.ultimate-guitar.com ], the world's largest online community of
guitar enthusiasts, are announcing today's launch of Songful - an iPad guitar app that
lets you play any song regardless of your musical background.

    Songful is a new type of guitar app. The magic comes from having the songs embedded in
the guitar, so switching chords is done seamlessly, and the user has the expressive
freedom of strumming the guitar. The lyrics are also rolled for singing along.

    instruMagic's CEO, Eyal Eldar says "We're very excited to be launching Songful. After
experimenting with new musical interfaces for several years, we've finally hit the spot
with a product that creates an authentic playing experience for non-musicians. We've been
getting amazing feedback from our beta testers from concept to product stage. Even
experienced musicians are getting hooked on Songful!"

    "Songful is a great addition to our line of market-leading music Apps," says Ultimate
Guitar's Jonathan Kehl, "While our other Apps are focused purely on providing guitarists
with guitar tablature and guitar tools, Songful opens our catalog of 300,000 licensed tabs
to an entirely new audience of non-musicians while creating an engaging music playing
experience that musicians of abilities will also enjoy."

    One of the things that makes Songful stand out amongst other apps is that it's enjoyed
not only by the person playing it, but by everyone around.

    Songful for iPad is available on the App Store:
http://itunes.apple.com/app/songful/id543880020

    About instruMagic:

    Founded in December 2011, InstruMagic (http://instru-magic.com) is a team of Waves
Audio veterans, focused on creating "ultra-friendly music-playing apps", and driven by
their vision of bringing the joy of playing music to everyone.

    About Ultimate Guitar:

    Ultimate Guitar (http://www.ultimate-guitar.com) is the leading and fastest
growing online global social media site for the guitar enthusiast community. Ultimate
Guitar's 2.8 million members worldwide rely on the site for gear and CD reviews, music
news, guest columns, forums, guitar and bass lessons in addition to the Internet's largest
library of legal guitar tabs. Ultimate Guitar's North American headquarters is in San
Francisco, CA.

    Read more about this collaboration at:

    http://www.prnewswire.com/news-releases/instrumagic-and-ultimate-guitar-to-launch-worlds-first-guitar-app-that-lets-non-musicians-play-any-song-159713365.html

    If you'd like more information about this topic, or to schedule an interview with Eyal
Eldar, please email eyal@instru-magic.com.

       
        Contact: Eyal Eldar
        Tel: +972-54-5595028
        Email: eyal@instru-magic.com

InstruMagic Ltd

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