Koubachi Wi-Fi Plant Sensor hits Apple Retail Stores in Europe

Koubachi Wi-Fi Plant Sensor hits Apple Retail Stores in Europe

ZURICH, November 16, 2012 /PRNewswire/ --

    Right in time for the Holiday Season, the Koubachi [http://www.koubachi.com ] Wi-Fi
Plant Sensor Outdoor will be available in the Apple Retail Stores throughout Europe. Only
six months after launching its product, the Swiss startup Koubachi achieves a further
milestone and makes its entry into offline retail with the flagship brand Apple.

    Since its launch in March 2012, the Koubachi Wi-Fi Plant Sensor provides plants with a
voice and gives plant owners a green thumb. Recognized and reviewed by key tech
publications and media around the globe such as TechCrunch (US), T3 (UK), BBC (UK), The
Huffington Post (US), Macworld (Australia), NZZ (CH), the Koubachi Wi-Fi Plant Sensor was
previously available online - either through Koubachi's own webshop or authorized online
resellers.

    "We are thrilled to enter offline retailing with Apple," states Philipp Bolliger, CEO
and Co-founder of Koubachi and adds: "It's always been our goal to get the Koubachi Wi-Fi
Plant Sensor into Apple's Retail Stores and we are very proud to achieve it within only
six months after launching the product."

    Apple will add the new outdoor version of the Koubachi Wi-Fi Plant Sensor to its
product range, and will include it in all of its European Apple Retail Stores. IPx4
certified, the new Koubachi Wi-Fi Plant Sensor Outdoor is fully rainproof making it the
ideal device for every passionate gardener.

    "Apple is certainly a partner of choice for any offline distribution strategy in
consumer electronics, in particular for a Start-up company like Koubachi." says David
Kurmann, Head of Marketing & Sales of Koubachi and explains: "We are very happy to launch
the product with Apple right in time for Christmas being convinced that it makes a great
gift."

    The Wi-Fi Plant Sensor measures soil moisture, light intensity and temperature. Using
the built-in Wi-Fi module, the data is sent to the Koubachi cloud, where it is analyzed by
the Koubachi Plant Care Engine based on scientific plant care models developed in
cooperation with biologists. Through the free iPhone App or Web App (my.koubachi.com) the
plant owner receives tailored advice on when and how to care for his plants. Koubachi
notifies the plant owner through push notifications (iPhone App) or email (Web App)
regarding the five key care parameters for every plant:

       
        - Watering
        - Fertilizing
        - Misting
        - Temperature
        - Light

    The Koubachi Wi-Fi Plant Sensor is available as an Indoor and Outdoor version. A
particular emphasis in the development of the product has been put on the design. In April
2012, the Koubachi Wi-Fi Plant Sensor has been awarded the internationally well-known red
dot design award.

    About Koubachi

    Koubachi [http://www.koubachi.com ] AG is located in Zurich, Switzerland and was
founded in 2009. Koubachi revolutionizes the way objects and things in your household are
communicating with you. Our mission is to identify the potential of Smart Objects and
create new possibilities of use, new services, and a simpler yet more powerful user
experience. In short, we want to simplify your life! With its first product - the
interactive Wi-Fi Plant Sensor - Koubachi aims to make plant care a new user experience.

       
        Heather Delaney
        Senior Account Executive
        email : heather.delaney@dynamopr.com

Koubachi AG

CONTACT: Mobile: +44(0)7446073352