Taomee Launches Online Destination for Cartoon Network's Ben 10
Dedicated website for the hugely popular franchise in China
SHANGHAI, Nov. 20, 2012 /PRNewswire/ -- Taomee Holdings Limited ("Taomee" or the "Company") (NYSE: TAOM), one of the leading kids' entertainment and media companies in China, today announced the launch of a dedicated Chinese online zone, ben10.61.com, for Cartoon Network's global franchise Ben 10.
Jointly developed by Taomee and Turner Broadcasting System Asia Pacific, Inc., the parent company of Cartoon Network, ben10.61.com offers Chinese kids and cartoon fans the ultimate Ben 10 online entertainment experience. As a premier online destination, the website features videos, online games, downloadable wallpaper, e-comics and character profiles.
"We're delighted to partner with Cartoon Network to launch the Ben 10 franchise's Chinese online zone." said Mr. Benson Wang, co-founder, director and chief executive officer of Taomee. "As Cartoon Network's most successful original global franchise and leveraging Taomee online video site, we believe it will deliver exceptional entertainment to Taomee's millions of trusted parents and caregivers across Asia."
"Ben 10 has been embraced by fans around the globe and we are very excited to collaborate with Taomee to develop a dedicated online portal for this brand in China," said Ringo Chan, Senior Vice President, Greater China, Turner International Asia Pacific Limited. "Cartoon Network is committed to bringing the best, engaging entertainment experience for kids and the young-at-heart. ben10.61.com is the ultimate online destination for Chinese kids to interact with Ben Tennyson through diverse content whenever they want."
In China, the Ben 10 TV series is available on channel CCTV-6. Parents and kids can also find Ben 10 story and activity books nationwide at XinHua bookstores and other leading retail outlets.
Ben 10 follows the adventures of alien-morphing boy hero Ben Tennyson and his saving-the-world adventures span four hit animated series - Ben 10, Ben 10 Alien Force, Ben 10 Ultimate Alien and the latest installment Ben 10: Omniverse.
About Ben 10
Ben 10 is Cartoon Network's most successful original global franchise that has transcended geographical borders and has reached beyond television to become one of kids' most celebrated brands.
Since the premiere of the original Ben 10 series, created by Man of Action Studios, in 2006, the franchise has spawned four animated series, one animated movie, two live-action movies, a CG movie, a feature film currently in development, a widely-popular consumer products line and has captured the imaginations of viewers on a worldwide scale.
About Cartoon Network Asia Pacific
Cartoon Network, the number one kids' channel in the Asia Pacific region, offers the best in original animated entertainment while drawing from the world's most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the globally popular series Ben 10, Ben 10 Alien Force, Ben 10 Ultimate Alien, Ben 10: Omniverse, The Amazing World of Gumball, Adventure Time, Chowder, The Grim Adventures of Billy & Mandy, The Powerpuff Girls and The Marvelous Misadventures of Flapjack. Cartoon Network is available in 23 territories throughout the Asia Pacific region and is currently seen in about 69 million cable homes. Online, Cartoon Network Asia Pacific reaches nearly five million unique visitors a month.
Turner Broadcasting System Asia Pacific, Inc., a Time Warner company, is a major producer of multiplatform news and entertainment content around the world and the leading provider of programming for the basic cable industry.
About Taomee Holdings Limited
Taomee Holdings Limited is one of the leading children's entertainment and media companies in China driven to deliver exceptional entertainment to children and families. Founded in 2007, Taomee is one the first companies in Greater China to develop animated franchises for children through online virtual world that are both fun and educational. The Company's virtual worlds are widely trusted by millions of parents and caregivers across Asia. The Company's Mole's World and Seer franchises and characters have reached millions of children and families through virtual worlds, books, monthly print magazines, mobile applications, animated television series and movies. For more information, please visit: http://www.taomee.com/en_taomee.html.
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