iTraff Technology Announces Launch of New Image Recognition Platform

iTraff Technology Announces Launch of New Image Recognition Platform

DALLAS, November 21, 2012 /PRNewswire/ --

    iTraff Technology LLC today officially announced the market release of
http://www.Recognize.im, a mobile and web-based image recognition platform that
enables e-commerce, retail, and marketing industries to quickly integrate image
recognition into their applications and create mobile shopping experiences and advertising
campaigns.

    (Photo:
http://photos.prnewswire.com/prnh/20121121/577695-a )

    (Logo:
http://photos.prnewswire.com/prnh/20121121/577695-b )

    With Recognize.im [http://www.recognize.im ], e-commerce businesses gain access to
powerful mobile image recognition to leverage the growing trend of virtual stores and
mobile-based purchases. Publishers, distributors, and advertisers can empower their
applications to recognize real-life objects, graphics, posters, newspapers, or TV
displays, turning every smartphone into smart ad space. The introduction of Recognize.im
[http://www.recognize.im ] marks the latest expansion by iTraff Technology to mobilize the
image recognition space, and help businesses to effectively engage with their customers
on-the-go.

    Recognize.im works by identifying real-world objects and images, and then redirecting
customers to take action after they have snapped a photo of the relevant subject. Whether
it's an online store, a website, rewards program, or advertising campaign, businesses can
leverage the mobile smartphone market to tie in closely with their efforts to attract,
engage, and build a mobile consumer base. Users create an account and upload photos of the
object or image they want to identify.

    Platform easily supports partners with huge image databases. Recognize.im allows you
swiftly import graphics of your products, and make them available on mobile devices almost
immediately (Recognize.im's algorithm can parse up to 20 million images in just over a
second).

    About iTraff Technology

    iTraff Technology, the creators of Recognize.im, is a company based both in the U.S.
and Europe. Established in 2010, the company has raised $0.9 million from European
investors, and operates in the web and mobile image recognition space with an estimated
global market value of $4.27 billion.

    iTraff Technology partners with more than 70 leading publishers and marketing agencies
in Central Europe and across the U.S. with partners such as Evernote and Facebook. iTraff
Technology has received a number of awards for its implementations, including competitions
in the United States, Austria, Finland, Greece, Poland and Belgium (including the prize
awarded by the European Commission Commissioner for the Digital Agenda, Neelie Kroes).

    Additional information:

    - API Platform: Recognize.im [http://www.recognize.im ]

    - Examples of implementation: Showcase [https://www.recognize.im/site/showcaseApps ]

    - Application promoting newest album by Calvin Harris: 18 months App
[https://play.google.com/store/apps/details?id=com.wemakeawesomesh.calvin&hl=en ]

    - Examples of cooperation: Recognize.IM with Facebook: Blog Post
[http://siliconallee.com/events/2012/09/13/berlin-flexes-dev-muscles-at-facebook-world-hack-day ]

       
        Contact:

        Rafal Dubrawski
        Mobile: +48-502-633-705
        Email: rafal.dubrawski@recognize.im

    Photo:
    http://photos.prnewswire.com/prnh/20121121/577695-a

    http://photos.prnewswire.com/prnh/20121121/577695-b

Photo:http://photos.prnewswire.com/prnh/20121121/577695-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20121121/577695-b
http://photoarchive.ap.org/
iTraff Technology