IWC Schaffhausen Unveils New Flagship Boutique, Adding a Star to the Beijing Sky
Poster: SySAdmin
Posted on November 23, 2012 at 5:07:01 AM
IWC Schaffhausen Unveils New Flagship Boutique, Adding a Star to the Beijing Sky
BEIJING, November 23, 2012 /PRNewswire/ --
Yesterday, IWC Schaffhausen celebrated the opening of its Flagship Boutique in
Beijing, China. Friends of the Brand and selected guests were among those in attendance at
the spectacular unveiling ceremony in the Parkview Green Mall, followed by the premiere of
an IWC Portuguese Siderale Scafusia dedicated to Beijing, an evening to remember.
"Our new Flagship Boutique, now the second in Asia, takes IWC's watchmaking heritage
to a new level," explained IWC CEO Georges Kern. "We are proud to celebrate this occasion
with our distinguished guests and to honor the importance of the Chinese market with an
exclusive timepiece". Parkview Green, a new mall in the heart of Beijing's central
business district, is setting new standards in both form and function with the use of
innovative environmental technologies, enabling, among other achievements, the
establishment of a microclimate beyond the influence of Beijing's extreme seasonal
climates. IWC invited 200 guests to join them at Parkview Green for the boutique's grand
opening event. For the inauguration, guests gathered on the bridge in front of the fully
covered Flagship Boutique to learn more about IWC's milestones of innovation, an
exhibition featuring ten watches from the years 1874 to 2000.
SPECTACULAR UNVEILING WITH FRIENDS OF THE BRAND
After the reception on the bridge, Friends of the Brand including actress Tang Wei,
Olympic gold medal winner Chen Yibing, actor Su You Peng, actress Zhu Zhu, movie director
Wang Xiaoshuai, and artist Wang Luyan joined forces with Georges Kern, Benoit de Clerck,
Managing Director of IWC Asia Pacific, and Dennis Lee, Managing Director of IWC China, to
unveil the architectural highlight. "The first IWC Flagship Boutique in mainland China is
not only important for the region, but also adds a new landmark to the company's history,"
explained Georges Kern. The dimensions became even more evident after the curtains had
dropped and guests were able to discover the Flagship Boutique's interior.
SUSTAINABLE ARCHITECTURE MEETS INNOVATIVE DESIGN
The architecture of IWC's third Flagship Boutique is just as exceptional as its
surroundings. The facade of the approximately 300 square-meter, bi-level glass cube is an
eye-catcher in its own right. A brainchild of in-house designers and architects, the
signature interior reflects the luxurious ambience of IWC's collection. Fitted out with
sumptuous dark woods and exquisite materials, the Flagship Boutique creates an elegant
atmosphere that invites customers to explore the six fascinating watch families along with
boutique-exclusive editions, and the IWC Collection, only available in Flagship Boutiques,
and made up of innovative, hand-picked items and accessories as exquisite and outstanding
as the watches themselves.
A NEW STAR IS BORN
In addition to its one-of-a-kind environment, the IWC Flagship Boutique Beijing -
which is the second Flagship Boutique in Asia - features a world premiere - and not only
for aficionados of haute horlogerie: a room dedicated to a star in IWC's history, the
Portuguese Siderale Scafusia. The pinnacle of mechanical and engineering skills in the art
of astronomical timekeeping today combines over 500 components, from the patented
constant-force tourbillon escapement to the wheel train, culminating in the display of
solar and sidereal time, twilight, sunrise, and sunset, and the constantly changing view
of the visible stars and constellations from the customer's own horizon. To mark the
special occasion, IWC created a Portuguese Siderale Scafusia with a celestial chart on the
case back showing the Forbidden City's horizon. The new Flagship Boutique will be home to
this masterpiece, which reflects IWC's founding principles: creating innovative watches
with technologies ahead of their time, while always respecting sustainability and
heritage. The combination of tradition and innovation deeply rooted in IWC's multifaceted
timepieces has now found a worthy new home in one of the world's most ancient capitals.
Illustrative material can be obtained free of charge at
http://www.photopress.ch/image/IWC/IWC+BOUTIQUES/IWC+Flagship+Boutiques/IWC+Flagship+Boutique+Beijing
http://www.image.net (free online registration required)
IWC Schaffhausen
With a clear focus on technology and development, the Swiss watch manufacturer IWC
Schaffhausen has been producing watches of lasting value since 1868. The company has
gained an international reputation based on a passion for innovative solutions and
technical ingenuity. One of the world's leading brands in the luxury watch segment, IWC
crafts masterpieces of haute horlogerie at its finest, combining supreme precision with
exclusive design.
Internet http://www.iwc.com
IWC Schaffhausen
CONTACT: Further Information: IWC Flagship Boutique, L1-014, L2-013, No. 9, Dongdaqiao Road, Chaoyang Dist., Beijing, Tel. +86(0)10-8562-1225, E-mail btq-bjpvg@iwc.com ; IWC China, Richemont Commercial Company Limited, Stella Hsu, PR & Communication Manager, 3F, Building 6, No. 796, Huai Hai Road Middle, Shanghai 200020, China, Tel. +86(0)21-3395-0852, Mobile +86(0)137-6136-3149, E-mail stella.hsu@iwc.com ; IWC Schaffhausen, Branch of Richemont International SA, Uwe Liebminger, Department Manager Public Relations, Mobile +41(0)79-957-72-52, E-mail uwe.liebminger@iwc.com
BEIJING, November 23, 2012 /PRNewswire/ --
Yesterday, IWC Schaffhausen celebrated the opening of its Flagship Boutique in
Beijing, China. Friends of the Brand and selected guests were among those in attendance at
the spectacular unveiling ceremony in the Parkview Green Mall, followed by the premiere of
an IWC Portuguese Siderale Scafusia dedicated to Beijing, an evening to remember.
"Our new Flagship Boutique, now the second in Asia, takes IWC's watchmaking heritage
to a new level," explained IWC CEO Georges Kern. "We are proud to celebrate this occasion
with our distinguished guests and to honor the importance of the Chinese market with an
exclusive timepiece". Parkview Green, a new mall in the heart of Beijing's central
business district, is setting new standards in both form and function with the use of
innovative environmental technologies, enabling, among other achievements, the
establishment of a microclimate beyond the influence of Beijing's extreme seasonal
climates. IWC invited 200 guests to join them at Parkview Green for the boutique's grand
opening event. For the inauguration, guests gathered on the bridge in front of the fully
covered Flagship Boutique to learn more about IWC's milestones of innovation, an
exhibition featuring ten watches from the years 1874 to 2000.
SPECTACULAR UNVEILING WITH FRIENDS OF THE BRAND
After the reception on the bridge, Friends of the Brand including actress Tang Wei,
Olympic gold medal winner Chen Yibing, actor Su You Peng, actress Zhu Zhu, movie director
Wang Xiaoshuai, and artist Wang Luyan joined forces with Georges Kern, Benoit de Clerck,
Managing Director of IWC Asia Pacific, and Dennis Lee, Managing Director of IWC China, to
unveil the architectural highlight. "The first IWC Flagship Boutique in mainland China is
not only important for the region, but also adds a new landmark to the company's history,"
explained Georges Kern. The dimensions became even more evident after the curtains had
dropped and guests were able to discover the Flagship Boutique's interior.
SUSTAINABLE ARCHITECTURE MEETS INNOVATIVE DESIGN
The architecture of IWC's third Flagship Boutique is just as exceptional as its
surroundings. The facade of the approximately 300 square-meter, bi-level glass cube is an
eye-catcher in its own right. A brainchild of in-house designers and architects, the
signature interior reflects the luxurious ambience of IWC's collection. Fitted out with
sumptuous dark woods and exquisite materials, the Flagship Boutique creates an elegant
atmosphere that invites customers to explore the six fascinating watch families along with
boutique-exclusive editions, and the IWC Collection, only available in Flagship Boutiques,
and made up of innovative, hand-picked items and accessories as exquisite and outstanding
as the watches themselves.
A NEW STAR IS BORN
In addition to its one-of-a-kind environment, the IWC Flagship Boutique Beijing -
which is the second Flagship Boutique in Asia - features a world premiere - and not only
for aficionados of haute horlogerie: a room dedicated to a star in IWC's history, the
Portuguese Siderale Scafusia. The pinnacle of mechanical and engineering skills in the art
of astronomical timekeeping today combines over 500 components, from the patented
constant-force tourbillon escapement to the wheel train, culminating in the display of
solar and sidereal time, twilight, sunrise, and sunset, and the constantly changing view
of the visible stars and constellations from the customer's own horizon. To mark the
special occasion, IWC created a Portuguese Siderale Scafusia with a celestial chart on the
case back showing the Forbidden City's horizon. The new Flagship Boutique will be home to
this masterpiece, which reflects IWC's founding principles: creating innovative watches
with technologies ahead of their time, while always respecting sustainability and
heritage. The combination of tradition and innovation deeply rooted in IWC's multifaceted
timepieces has now found a worthy new home in one of the world's most ancient capitals.
Illustrative material can be obtained free of charge at
http://www.photopress.ch/image/IWC/IWC+BOUTIQUES/IWC+Flagship+Boutiques/IWC+Flagship+Boutique+Beijing
http://www.image.net (free online registration required)
IWC Schaffhausen
With a clear focus on technology and development, the Swiss watch manufacturer IWC
Schaffhausen has been producing watches of lasting value since 1868. The company has
gained an international reputation based on a passion for innovative solutions and
technical ingenuity. One of the world's leading brands in the luxury watch segment, IWC
crafts masterpieces of haute horlogerie at its finest, combining supreme precision with
exclusive design.
Internet http://www.iwc.com
IWC Schaffhausen
CONTACT: Further Information: IWC Flagship Boutique, L1-014, L2-013, No. 9, Dongdaqiao Road, Chaoyang Dist., Beijing, Tel. +86(0)10-8562-1225, E-mail btq-bjpvg@iwc.com ; IWC China, Richemont Commercial Company Limited, Stella Hsu, PR & Communication Manager, 3F, Building 6, No. 796, Huai Hai Road Middle, Shanghai 200020, China, Tel. +86(0)21-3395-0852, Mobile +86(0)137-6136-3149, E-mail stella.hsu@iwc.com ; IWC Schaffhausen, Branch of Richemont International SA, Uwe Liebminger, Department Manager Public Relations, Mobile +41(0)79-957-72-52, E-mail uwe.liebminger@iwc.com