PR Newswire's Business Technology Round-up, 30th November 2012
Poster: SySAdmin
Posted on November 30, 2012 at 9:14:01 AM
PR Newswire's Business Technology Round-up, 30th November 2012
LONDON, November 30, 2012 /PRNewswire/ --
PRS reveals results of consumer survey, Hertz launches mobile app and Preventice
deploys Samsung Galaxy
Perception Research Services (PRS), a US-based consumer research organisation, has
revealed the results of its latest mobile shopping survey
[http://www.prnewswire.com/news-releases/perception-research-services-unveils-bricks-and-clicks----the-new-realities-of-retailing-181440171.html ]
, revealing the growing influence
of technology on the overall shopping experience.
According to the survey, consumers are starting to blur the lines between mobile and
physical shopping, with the vast majority of smartphone owners now using their devices to
help them shop on the high street. Consumers appear to be growing increasingly comfortable
with using their smartphone as a price comparison tool, whilst also appreciating the
ability to access real time vouchers and discount coupons for high street stores.
The study also highlighted the growing popularity of QR Codes, which now carry a 94%
recognition rate, with 44% of smartphone users actively using them whilst out shopping.
According to PRS VP Jonathan Asher, "while the digital age has changed the retail
landscape, it does not mean the end of all brick and mortar stores as we know them".
Hertz has become the first company in the rental car industry to launch a mobile app
[http://www.prnewswire.com/news-releases/hertz-launches-industry-first-app-to-streamline-customers-online-experience-181426331.html ]
designed to streamline the consumer's online
experience, bringing its unique online experience to the world of smartphones.
The app was launched as part of an overall relaunch of Hertz's websites, with the
company now employing what it describes as "responsive design technology", to ensure that
customers are presented with a familiar and easy to use interface, regardless of how they
interact with the company.
Hertz is regarded as leading the way in terms of the use of technology in the car
rental industry, with innovations such as the "Carfirmations" service advising customers
of their chosen products by text. According to Hertz CEO Mark Frissora, "our quest is to
provide the most streamlined experience for the variety of devices customers use to rent
cars".
Preventice, a leading developer of mobile health solutions, has announced its new
partnership with Samsung
[http://www.prnewswire.com/news-releases/samsung-provides-specialized-galaxy-s-ii-smartphone-for-preventice-remote-patient-monitoring-system-181407631.html ]
, which will see the
company roll out a modified version of the Samsung Galaxy smartphone to its employees.
The modified phone will be used in hospitals and clinics in order to detect certain
non-lethal heart conditions, with the company hoping to significantly speed up diagnosis
times and patient turnover. Doctors will also be able to externally monitor their patients
using the device, giving them access to real time updates on key biometrics that are
crucial for the long-term safety of the patient.
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About PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable
marketers, corporate communicators, sustainability officers, public affairs and investor
relations officers to leverage content to engage with all their key audiences. Having
pioneered the commercial news distribution industry 58 years ago, PR Newswire today
provides end-to-end solutions to produce, optimize and target content - from rich media to
online video to multimedia - and then distribute content and measure results across
traditional, digital, mobile and social channels. Combining the world's largest
multi-channel, multi-cultural content distribution and optimization network with
comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to
engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients
from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and
is a UBM plc company.
PR Newswire
LONDON, November 30, 2012 /PRNewswire/ --
PRS reveals results of consumer survey, Hertz launches mobile app and Preventice
deploys Samsung Galaxy
Perception Research Services (PRS), a US-based consumer research organisation, has
revealed the results of its latest mobile shopping survey
[http://www.prnewswire.com/news-releases/perception-research-services-unveils-bricks-and-clicks----the-new-realities-of-retailing-181440171.html ]
, revealing the growing influence
of technology on the overall shopping experience.
According to the survey, consumers are starting to blur the lines between mobile and
physical shopping, with the vast majority of smartphone owners now using their devices to
help them shop on the high street. Consumers appear to be growing increasingly comfortable
with using their smartphone as a price comparison tool, whilst also appreciating the
ability to access real time vouchers and discount coupons for high street stores.
The study also highlighted the growing popularity of QR Codes, which now carry a 94%
recognition rate, with 44% of smartphone users actively using them whilst out shopping.
According to PRS VP Jonathan Asher, "while the digital age has changed the retail
landscape, it does not mean the end of all brick and mortar stores as we know them".
Hertz has become the first company in the rental car industry to launch a mobile app
[http://www.prnewswire.com/news-releases/hertz-launches-industry-first-app-to-streamline-customers-online-experience-181426331.html ]
designed to streamline the consumer's online
experience, bringing its unique online experience to the world of smartphones.
The app was launched as part of an overall relaunch of Hertz's websites, with the
company now employing what it describes as "responsive design technology", to ensure that
customers are presented with a familiar and easy to use interface, regardless of how they
interact with the company.
Hertz is regarded as leading the way in terms of the use of technology in the car
rental industry, with innovations such as the "Carfirmations" service advising customers
of their chosen products by text. According to Hertz CEO Mark Frissora, "our quest is to
provide the most streamlined experience for the variety of devices customers use to rent
cars".
Preventice, a leading developer of mobile health solutions, has announced its new
partnership with Samsung
[http://www.prnewswire.com/news-releases/samsung-provides-specialized-galaxy-s-ii-smartphone-for-preventice-remote-patient-monitoring-system-181407631.html ]
, which will see the
company roll out a modified version of the Samsung Galaxy smartphone to its employees.
The modified phone will be used in hospitals and clinics in order to detect certain
non-lethal heart conditions, with the company hoping to significantly speed up diagnosis
times and patient turnover. Doctors will also be able to externally monitor their patients
using the device, giving them access to real time updates on key biometrics that are
crucial for the long-term safety of the patient.
Follow PR Newswire on Twitter
Keep up-to-date with the latest sector-specific news headlines by following PR
Newswire's Twitter accounts:
Consumer [http://www.twitter.com/PRNECnsmr ]
Finance [http://www.twitter.com/PRNEFinance ]
Manufacturing [http://www.twitter.com/PRNEMfg ]
Sports [http://www.twitter.com/PRNESports ]
Business [http://www.twitter.com/PRNEBiz ]
Energy [http://www.twitter.com/PRNEEnergy ]
Health [http://www.twitter.com/PRNEHealth ]
Multi-cultural [http://www.twitter.com/PRNEMltcult ]
Technology [http://www.twitter.com/PRNETech ]
Business technology [http://www.twitter.com/PRNEBiztech ]
Environment [http://www.twitter.com/PRNEEnv ]
Media [http://www.twitter.com/PRNEMedia ]
Public policy [http://www.twitter.com/PRNEPolicy ]
Transport [http://www.twitter.com/PRNETrnsp ]
About PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable
marketers, corporate communicators, sustainability officers, public affairs and investor
relations officers to leverage content to engage with all their key audiences. Having
pioneered the commercial news distribution industry 58 years ago, PR Newswire today
provides end-to-end solutions to produce, optimize and target content - from rich media to
online video to multimedia - and then distribute content and measure results across
traditional, digital, mobile and social channels. Combining the world's largest
multi-channel, multi-cultural content distribution and optimization network with
comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to
engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients
from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and
is a UBM plc company.
PR Newswire