Technology and Healthcare Companies' Partner to Help Patients

Technology and Healthcare Companies' Partner to Help Patients

SOUTHAMPTON, England, December 4, 2012 /PRNewswire/ --

    Clinova is using augmented reality platform Aurasma on its products to help patients
better understand how to use and administer consumer healthcare products. The technology
was created by Cambridge-based software company Autonomy
[http://en.wikipedia.org/wiki/Autonomy_Corporation ] and will be available on all Clinova's
products including O.R.S, a soluble tablet form of the oral rehydration salts formula.
O.R.S is presently one of the UK's best selling consumer healthcare products.

    (Photo:
http://photos.prnewswire.com/prnh/20121204/580261 )

    Aurasma, the world's leading augmented reality platform, is a free app for iPhones,
iPads and high-powered Android devices that uses advanced image and pattern recognition
technology to blend the real-world with rich interactive content such as videos and
animations. This means Aurasma is capable of delivering relevant user information in
multiple languages by simply pointing the camera on a smart device at the product's
packaging.

    Clinova will be using the video feature to provide users of O.R.S with simple
instructions on how best to use the product in six different languages, ensuring those
patients who have a foreign language as their first choice language can access the app and
better understand how to use O.R.S and Clinova's other consumer healthcare products.

    Andrew Lane, Vice Chairman of the National Pharmacy Association is delighted that two
UK based technology companies are embracing innovative technology to help patient's better
use their medicines and healthcare products.

    Clinova, the UK based global pharmaceutical company is planning to rollout the
technology for all its products and Clinova is one of first companies to use the
technology on a consumer healthcare product. Aurasma hopes it is replicated on many more
medical products and technology.

    Matt Mills, Head of Global Partnerships at Aurasma, comments: "It's vital that
patients understand how to use pharmaceuticals in the right way to ensure the most
effective benefits. Aurasma is the perfect way for a patient to get quick and clear visual
instructions straight from the pack on how to administer the product properly and safely.
We're delighted that Clinova are using our technology to augment their packs and commend
their innovative use of our technology in their mission to improve outcomes for patients."

    Scot McAllister, Physiotherapist, Yorkshire County Cricket Club, comments: "In any
team sport, each player must be able to perform at the top of their game. One way
performance is impacted is through the loss of vital fluids and electrolytes and it's
important that these fluids are replaced to help support the body's recovery. Oral
rehydration salts, like O.R.S tablets, are a great way to help the players stay hydrated
and avoid any feelings of sluggishness or lack of energy. Whenever the players are looking
for a fluid boost they have access to the Aurasma technology to understand the optimum
rehydration requirements."

       
        Links to Editors

        Clinova: http://www.clinova.co.uk
        Aurasma: http://www.aurasma.com
        O.R.S: http://www.ors.uk.com

        For further information please contact:

        Clinova on +44(0)8456525063 or info@clinova.co.uk
        Aurasma press office at Mischief on +44(0)203-128-6600 or Aurasma@mischiefpr.com

    Photo:
    http://photos.prnewswire.com/prnh/20121204/580261

Photo:http://photos.prnewswire.com/prnh/20121204/580261
http://photoarchive.ap.org/
Clinova Limited