Magic Joins Samsung Enterprise Alliance Program as Silver Partner

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December 5, 2012
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Magic Joins Samsung Enterprise Alliance Program as Silver Partner

Partnership With World's Leading Smartphone Vendor, With 32% Market Share, Aims to Gain Penetration in Mobile Enterprise Market

OR YEHUDA, Israel, December 5, 2012 /PRNewswire/ --

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC [http://www.nasdaq.com/symbol/mgic ]), a global provider of software
platforms [http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that it has joined the Samsung Enterprise Alliance Program
[http://www.samsungmobileb2b.com/partner/seap/overview.do ] as a Silver Partner
[http://www.magicsoftware.com/certifications-awards?utm_source=pr ]. The Samsung
Enterprise Alliance Program is an enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ] ecosystem targeted to
leading independent software vendors and system integrators providing differentiated and
unique solutions that enhance Samsung's offerings to its enterprise customers.

    "Enterprise mobility [http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ]
isn't just about devices or applications; it's about how they work together to create an
intuitive, secure and productive user experience that makes a real difference to the
business. Magic's powerful and versatile mobile enterprise application platform
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=pr ] and data
integration solutions
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ] help address
this challenge and present a good value-added solution for our enterprise customers," said
Vice President Jae Shin, B2B Alliance Group Leader of Mobile Communications Division at
Samsung Electronics [http://www.samsungmobileb2b.com ].

    "We are proud to be a part of the Samsung Enterprise Alliance Program," said Guy
Bernstein, CEO of Magic Software Enterprises [http://www.magicsoftware.com/?utm_source=pr
]. "Mobility is truly the future of enterprise applications
[http://www.magicsoftware.com/magic-xpa-application-platform?utm_source=pr ]. By joining
forces with Samsung, a world-leading smartphone and tablet vendor, each of Magic's 15
worldwide branches
[http://www.magicsoftware.com/worldwide-offices-distributors?utm_source=pr ] can benefit
from Samsung's global and local sales, marketing, and technical expertise, positioning us
well to penetrate the large and fast-growing enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ] market."

    Magic's enterprise-grade mobile technology
[http://www.magicsoftware.com/technology?utm_source=pr ] enables Samsung enterprise
customers to mobilize all their enterprise systems and processes - quickly, easily and
cost-effectively - across a variety of mobile platforms as native, Web/HTML5 or hybrid
applications. Magic's smart, code-free metadata approach lets developers concentrate on
creating the right applications, processes and workflows to advance their business without
getting bogged down in complex, costly, and resource-intensive, OS-specific coding and
testing. Magic mobile applications
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ] can be upgraded
on-the-fly and made available to users immediately, via public or internal app stores,
avoiding long device-specific publishing processes.

    For apps that need to connect different back-end enterprise systems-typically the most
costly and time-consuming aspect of mobile enterprise application development
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], Magic provides
optimized, certified connectors to leading enterprise systems, such as SAP
[http://www.magicsoftware.com/magic-xpi-sap-r3?utm_source=pr ], Oracle
[http://www.magicsoftware.com/magic-xpi-jd-edwards?utm_source=pr ], Salesforce.com
[http://www.magicsoftware.com/magic-xpi-salesforcecom?utm_source=pr ], Microsoft
[http://www.magicsoftware.com/magic-xpi-microsoft-dynamics-crm?utm_source=pr ], IBM
[http://www.magicsoftware.com/magic-xpi-ibm-i?utm_source=pr ], Google
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Components ],
and others
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Components ] -
facilitating rapid and cost-effective back-end integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ].

    Magic solutions [http://www.magicsoftware.com/solutions?utm_source-pr ] are based on a
highly scalable architecture, supporting a single user up to hundreds of thousands of
users. The company's smart technology and architecture
[http://www.magicsoftware.com/technology ] enable the rapid and easy adoption of new
technologies, future-proofing and extending the longevity of all Magic-based
applications/solutions.

    About Magic Software Enterprises

    Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
[http://www.magicsoftware.com/customers?utm_source=pr ] around the globe with smarter
technology [http://www.magicsoftware.com/technology?utm_source=pr ] that provides a
multichannel user experience of enterprise logic and data.

    For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].

    Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's most recent annual
report and other filings with the Securities and Exchange Commission.

    Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.

    Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

       
        Press Contact:
        Tania Amar | VP Global Marketing
        Magic Software Enterprises
        tania@magicsoftware.com

Magic Software Enterprises Ltd

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