Kenshoo Launches the Kenshoo Local Certification Program
Poster: SySAdmin
Posted on December 6, 2012 at 7:35:01 AM
Kenshoo Launches the Kenshoo Local Certification Program
LONDON and LOS ANGELES, December 6, 2012 /PRNewswire/ --
Kenshoo Local offers the first professional certification for local search
marketing experts
Kenshoo [http://www.kenshoo.com ] (http://www.Kenshoo.com), the global leader in
premium digital marketing technology, launched today at ILM West
[http://www.biakelsey.com/ilmwest2012 ] the Kenshoo Local certification program, an
advanced search engine marketing training and certification initiative that develops and
validates local marketing expertise and allows practitioners to reach the Kenshoo Local
[Pro] status.
(Logo:
http://photos.prnewswire.com/prnh/20120907/559592 )
"Performance from local marketing is a key priority for all of our brands, big and
small. Kenshoo Local is a singularly unique product, and the certification program enables
us to make the most of it to scale high volumes of campaigns rapidly and profitably," said
Rich Devine, global SVP of Possible [http://www.possibleworldwide.com ].
The Kenshoo Local certification program, complimentary and available only to Kenshoo
Local clients, consists of instructional videos and exams. Three levels of educational
resources and exams address varying knowledge levels:
- 100 Level - Onboarding and Launch
- 200 Level - Campaign Management
- 300 Level - Advanced Optimisation
Once individuals study the educational resources, they can test their comprehension of
each level through an exam to achieve Kenshoo Local [Pro] status. Agencies with more than
20 percent - or a minimum of five people - passing all three levels can earn Kenshoo Local
[Pro Agency] status.
"The Kenshoo Local certification program unlocks the potential of some of our most
powerful functionality for advertisers and agencies," said William Martin-Gill, general
manager of Kenshoo Local. "The certification program builds the skills necessary to
successfully manage large volumes of individual search marketing campaigns, and the
Kenshoo Local [Pro] certification assures mastery of local search marketing."
"We've gained a valuable competitive advantage by leveraging Kenshoo Local and as
early adopters of the Kenshoo Local certification program," said Dave Levy, partner at WSI
Digital Marketing
[http://www.wsiexpertinternetmarketing.com/colorado-internet-marketing-consultant.htm ].
"While working to achieve Kenshoo Local [Pro Agency] status, we improved workflow, enabled
more strategic planning and better performance for our clients."
Kenshoo clients interested in learning more about the Kenshoo Local certification
program can visit the Kenshoo Local Knowledge Center under the Help section in the user
interface. The Kenshoo Local Knowledge Center is available exclusively to Kenshoo Local
clients and features more than 30 instructional videos produced by Kenshoo account
managers and sales engineers. The Kenshoo Local certification program rounds out a full
suite of certification programs for all of Kenshoo's offerings, including the Kenshoo
Enterprise certification program [http://www.kenshoo.com/enterprise_certification_program
] and Kenshoo Socialites [http://www.kenshoo.com/kenshoo_certification#socialcertification
].
Kenshoo Local is designed for managing large volumes of search marketing campaigns
across many locations, stores, small businesses, dealers, franchise, or other entities.
Kenshoo Local enables mass-management and optimisation of hundreds or thousands of
individual campaigns through its automated tools. Visit KenshooLocal.com
[http://www.kenshoolocal.com ] to learn more.
About Kenshoo
Kenshoo is a digital marketing technology [http://www.kenshoo.com ] company that engineers
premium solutions for search marketing, social media and online advertising. Brands,
agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct
more than GBP16 billion in annual client sales revenue. The Kenshoo Universal Platform
delivers automation, intelligence, integration and scale to make better marketing
investments. With campaigns running in more than 190 countries for nearly half of the
Fortune 50 and all 10 top global ad agency networks, Kenshoo's UK clients include Accor,
Burberry, GroupM, Havas, John Lewis, Omnicom and Tesco. Kenshoo has 16 international
locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit
http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.
Photo:
http://photos.prnewswire.com/prnh/20120907/559592
Photo:http://photos.prnewswire.com/prnh/20120907/559592
http://photoarchive.ap.org/
Kenshoo
CONTACT: UK Media Contact: Uday Radia, CloudNine PR, +44(0)7940-584161, uradia@cloudninepr.com
LONDON and LOS ANGELES, December 6, 2012 /PRNewswire/ --
Kenshoo Local offers the first professional certification for local search
marketing experts
Kenshoo [http://www.kenshoo.com ] (http://www.Kenshoo.com), the global leader in
premium digital marketing technology, launched today at ILM West
[http://www.biakelsey.com/ilmwest2012 ] the Kenshoo Local certification program, an
advanced search engine marketing training and certification initiative that develops and
validates local marketing expertise and allows practitioners to reach the Kenshoo Local
[Pro] status.
(Logo:
http://photos.prnewswire.com/prnh/20120907/559592 )
"Performance from local marketing is a key priority for all of our brands, big and
small. Kenshoo Local is a singularly unique product, and the certification program enables
us to make the most of it to scale high volumes of campaigns rapidly and profitably," said
Rich Devine, global SVP of Possible [http://www.possibleworldwide.com ].
The Kenshoo Local certification program, complimentary and available only to Kenshoo
Local clients, consists of instructional videos and exams. Three levels of educational
resources and exams address varying knowledge levels:
- 100 Level - Onboarding and Launch
- 200 Level - Campaign Management
- 300 Level - Advanced Optimisation
Once individuals study the educational resources, they can test their comprehension of
each level through an exam to achieve Kenshoo Local [Pro] status. Agencies with more than
20 percent - or a minimum of five people - passing all three levels can earn Kenshoo Local
[Pro Agency] status.
"The Kenshoo Local certification program unlocks the potential of some of our most
powerful functionality for advertisers and agencies," said William Martin-Gill, general
manager of Kenshoo Local. "The certification program builds the skills necessary to
successfully manage large volumes of individual search marketing campaigns, and the
Kenshoo Local [Pro] certification assures mastery of local search marketing."
"We've gained a valuable competitive advantage by leveraging Kenshoo Local and as
early adopters of the Kenshoo Local certification program," said Dave Levy, partner at WSI
Digital Marketing
[http://www.wsiexpertinternetmarketing.com/colorado-internet-marketing-consultant.htm ].
"While working to achieve Kenshoo Local [Pro Agency] status, we improved workflow, enabled
more strategic planning and better performance for our clients."
Kenshoo clients interested in learning more about the Kenshoo Local certification
program can visit the Kenshoo Local Knowledge Center under the Help section in the user
interface. The Kenshoo Local Knowledge Center is available exclusively to Kenshoo Local
clients and features more than 30 instructional videos produced by Kenshoo account
managers and sales engineers. The Kenshoo Local certification program rounds out a full
suite of certification programs for all of Kenshoo's offerings, including the Kenshoo
Enterprise certification program [http://www.kenshoo.com/enterprise_certification_program
] and Kenshoo Socialites [http://www.kenshoo.com/kenshoo_certification#socialcertification
].
Kenshoo Local is designed for managing large volumes of search marketing campaigns
across many locations, stores, small businesses, dealers, franchise, or other entities.
Kenshoo Local enables mass-management and optimisation of hundreds or thousands of
individual campaigns through its automated tools. Visit KenshooLocal.com
[http://www.kenshoolocal.com ] to learn more.
About Kenshoo
Kenshoo is a digital marketing technology [http://www.kenshoo.com ] company that engineers
premium solutions for search marketing, social media and online advertising. Brands,
agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct
more than GBP16 billion in annual client sales revenue. The Kenshoo Universal Platform
delivers automation, intelligence, integration and scale to make better marketing
investments. With campaigns running in more than 190 countries for nearly half of the
Fortune 50 and all 10 top global ad agency networks, Kenshoo's UK clients include Accor,
Burberry, GroupM, Havas, John Lewis, Omnicom and Tesco. Kenshoo has 16 international
locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit
http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.
Photo:
http://photos.prnewswire.com/prnh/20120907/559592
Photo:http://photos.prnewswire.com/prnh/20120907/559592
http://photoarchive.ap.org/
Kenshoo
CONTACT: UK Media Contact: Uday Radia, CloudNine PR, +44(0)7940-584161, uradia@cloudninepr.com