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December 6, 2012
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Cleveland Company Launches Patented, First-of-Kind iPhone® Game

Best-Selling Square Shooters® Retail Game Trumps Card and Dice Genre, Moves to Digital

CLEVELAND, Dec. 6, 2012 /PRNewswire/ -- Heartland Consumer Products, LLC, introduced the world's FIRST deck of cards on dice in 2011 to awards, praise, and national retail placement.  After selling more than 100,000 copies of Square Shooters® in less than 12 months, the company brings the best-selling game to the iPhone(®).

(Photo:  http://photos.prnewswire.com/prnh/20121206/CL25317 )

Square Shooters(®) features nine patented dice which include all 52 playing card faces (+ 2 jokers), specially arranged so you can achieve all poker hands.  Now you can ROLL every 4-of-a-kind, straight flush and royal flush.  The game's challenge is to match a real poker hand in three rolls or less, trumping common poker-dice games which depend upon plain dotted dice. 

With the new iPhone(®) app, the game can be enjoyed any time a mobile phone is handy. Turn-based play allows players to open multiple games with Facebook friends or random opponents.

"We are thrilled to bring Square Shooters(®) to digital gaming," said Tom Donelan, Heartland's president and CEO.  "Card and dice games have ancient roots, and the chance to disrupt such classic platforms has been a remarkable opportunity from the start. Bringing an app to the iPhone(®) instantly delivers global reach for our brand."

Heartland's Marketing Director, Amber Dickens, adds, "Zynga's first game was Zynga Poker, and card and dice games are among the most popular games for mobile phones.  Our challenge is to rise above this sea of sameness, and we are confident that our game brings the kind of innovation that can do just that."

Heartland is proud to announce that it is donating 100% of profits from sales of the Square Shooters(®) iPhone(®) game in December to Autism Speaks, up to $25,000 total. Donelan's son Connor is a 20-year-old young man with autism. 

Heartland Consumer Products
"Bringing People Together" is a mission that Cleveland-based Heartland Consumer Products aspires to achieve through products that fuel the fun when families and friends get together. For more information, visit http://www.heartland-products.com.

Autism Speaks
Autism Speaks is the world's leading autism science and advocacy organization.  To learn more about Autism Speaks, please visit http://www.autismspeaks.org.

Square Shooters® is a registered trademark of Carmelyn Calvert.  The Square Shooters® game is copyrighted by Carmelyn Calvert.  Both trademark and copyright are under license by Heartland Consumer Products, LLC

SOURCE  Heartland Consumer Products, LLC

Photo:http://photos.prnewswire.com/prnh/20121206/CL25317
http://photoarchive.ap.org/
Heartland Consumer Products, LLC

CONTACT: Amber Dickens, Heartland Consumer Products, +1-216-712-4100, AD@heartland-products.com

Web Site: http://www.heartland-products.com

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