Wipro Technologies Launches SmartOffers in Partnership with Intuition Intelligence

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December 10, 2012
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Wipro Technologies Launches SmartOffers in Partnership with Intuition Intelligence

EAST BRUNSWICK, New Jersey and BANGALORE, India, December 10, 2012 /PRNewswire/ --

    Wipro Technologies, the Global Information Technology, Consulting and Outsourcing
business of Wipro Limited (NYSE: WIT), today announced the launch of Wipro SmartOffers - a
location based solution for banks, in partnership with Intuition Intelligence.

    (Logo:
http://photos.prnewswire.com/prnh/20121129/579804 )

    Wipro SmartOffers, primarily targeted at retail banks, will help increase coupon
redemption rates significantly by delivering the right offers to the bank's customers over
the mobile or the internet. The solution leverages Wipro's mobile based applications IP,
data models and partner's algorithms to deliver highly targeted offers. Wipro is working
with Intuition Intelligence who has a patented machine learning algorithm that applies
rapid real time learning to target coupons.

    Vijay Sharma, Global Domain Head - Banking and Financial Services, Wipro Technologies,
said, "We expect Wipro SmartOffers to enable banks to pre-empt commoditization by building
brand loyalty and creating additional revenue streams. We are already testing the concept
with several banks across the globe, which gives us a first mover advantage and are very
encouraged by the prospects."

    Dr. Arif Ansari, Founder of Intuition Intelligence, Inc, said, "Our unique Intuition
Intelligence Super Relevancy Engine proactively brings real time, contextually relevant
offers to digital banking customers by server and client side learning. Unlike the
aggregator centric models currently in practice in the market, this solution champions the
Bank Centric Offer Model."

    Meheriar Hasan, Managing Principal, MMH Consulting said, "The rapid migration from
online to mobile banking, brings challenges as well as new opportunity in terms of
understanding real-time intent of users at a given location. This can be leveraged to
provide highly targeted offers to meet the customers' needs in terms of specific products
and services."

    Wipro's SmartOffers is optimally built to leverage the unique features of both online
and mobile channels. It is a multi-channel application that is integrated with the bank's
retail mobile and online offerings, and supports IOS and Android based smartphones. This
solution will link the bank's internal and external ecosystem; leading to new revenue
streams centering on offer optimization and redemption.

    About Wipro Technologies

    Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading
Information Technology, Consulting and Outsourcing company, that delivers solutions to
enable its clients do business better. Wipro Technologies delivers winning business
outcomes through its deep industry experience and a 360 degree view of "Business through
Technology"- helping clients create successful and adaptive businesses. A company
recognized globally for its comprehensive portfolio of services, a practitioner's approach
to delivering innovation and an organization wide commitment to sustainability, Wipro
Technologies has over 135,000 employees and clients across 54 countries. For more
information, please visit http://www.wipro.com/ [http://www.wipro.com ] or contact us at
info@wipro.com.

    Forward-looking and Cautionary Statements

    Certain statements in this release concerning our future growth prospects are
forward-looking statements, which involve a number of risks, and uncertainties that could
cause actual results to differ materially from those in such forward-looking statements.
The risks and uncertainties relating to these statements include, but are not limited to,
risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our
ability to generate and manage growth, intense competition in IT services, our ability to
maintain our cost advantage, wage increases in India, our ability to attract and retain
highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame
contracts, client concentration, restrictions on immigration, our ability to manage our
international operations, reduced demand for technology in our key focus areas,
disruptions in telecommunication networks, our ability to successfully complete and
integrate potential acquisitions, liability for damages on our service contracts, the
success of the companies in which we make strategic investments, withdrawal of fiscal
governmental incentives, political instability, war, legal restrictions on raising capital
or acquiring companies outside India, unauthorized use of our intellectual property, and
general economic conditions affecting our business and industry. Additional risks that
could affect our future operating results are more fully described in our filings with the
United States Securities and Exchange Commission. These filings are available at
http://www.sec.gov/ [http://www.sec.gov ]. We may, from time to time, make additional
written and oral forward-looking statements, including statements contained in the
company's filings with the Securities and Exchange Commission and our reports to
shareholders. We do not undertake to update any forward-looking statement that may be made
from time to time by us or on our behalf.

       
        Media Contacts

        India:
        Dirk Lewis
        Wipro Technologies
        +91-7760983976
        dirk.lewis@wipro.com

        US:
        Eric Belove
        Wipro Technologies
        +1-732-216-6242
        eric.belove@wipro.com

        UK:
        Rahul Kadavakolu
        Wipro Technologies
        +44(0)7920205496
        rahul.kadavakolu@wipro.com

    Photo:
    http://photos.prnewswire.com/prnh/20121129/579804

Photo:http://photos.prnewswire.com/prnh/20121129/579804
http://photoarchive.ap.org/
Wipro Technologies

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