Magic Seals $1.5 Million Deal With Leading UK Financial Institution

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December 12, 2012
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Magic Seals $1.5 Million Deal With Leading UK Financial Institution

3-Year Deal Includes Development Software Licenses and Maintenance for Large-scale and Complex Environments

OR YEHUDA, Israel, December 12, 2012 /PRNewswire/ --

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC), a global provider of software platforms
[http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that it has signed a 3-year contract with a leading UK financial institution valued
at approximately $1.5 million. The deal includes Magic's AppBuilder [http://appbuilder.com
] software licenses and maintenance services.

    Acquired by Magic in 2011
[http://www.magicsoftware.com/feature_news/magic-software-completes-acquisition-bluephoenix%E2%80%99s-appbuilder-activity?utm_source=pr ]
, AppBuilder [http://appbuilder.com ]
provides a comprehensive application development infrastructure for large-scale and
complex environments employed by many Fortune 1000 enterprises around the world.
AppBuilder enables development teams to quickly and easily build, deploy, and maintain
large-scale, custom-built business applications. Because AppBuilder uses a
platform-independent model and generates code for COBOL, Java/J2EE, and C#, enterprises
get the benefit of easy-to-maintain applications, without being dependent on any
particular technology.

    "We are very pleased to have a large and prestigious AppBuilder client firmly
demonstrate its continued confidence in AppBuilder after our recent acquisition," said Guy
Bernstein, CEO of Magic Software Enterprises. "This deal is evidence that AppBuilder has
proven to be a good fit and an important addition to the Magic family, broadening our
product portfolio, strengthening our position as a global provider of application
development platforms, and increasing our growth opportunities."

    About Magic Software Enterprises

    Magic Software Enterprises
[http://www.magicsoftware.com/investor-relations?utm_source=pr ] (NASDAQ: MGIC) empowers
customers and partners around the globe with smarter technology that provides a
multichannel user experience of enterprise logic and data.

    For more information, visit http://www.magicsoftware.com
[http://www.magicsoftware.com/?utm_source=pr ].

    Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's most recent annual
report and other filings with the Securities and Exchange Commission.

    Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.

    Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

       
        Press Contact:

        Tania Amar | VP Global Marketing
        Magic Software Enterprises
        tania@magicsoftware.com

Magic Software Enterprises Ltd

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