New Brand Identity for One of the UK's Fastest Growing Information Communications Technology Providers
Poster: SySAdmin
Posted on December 18, 2012 at 5:14:01 AM
New Brand Identity for One of the UK's Fastest Growing Information Communications Technology Providers
LINCOLN, England, December 18, 2012 /PRNewswire/ --
GCI Com, technology communications specialists, today unveiled a transformation of its
corporate identity. The new brand is designed to reflect today's GCI, a customer-centric
company built on a continuing history of business acquisition, innovative ideas, products
[http://www.office.xerox.com/index/enus.html ] and services
[http://www.consulting.xerox.com/index/enus.html ]; that meet the needs of businesses small
[http://www.office.xerox.com/small-business/enus.html ] to large.
(Photo:
http://photos.prnewswire.com/prnh/20121218/582969 )
"We have transformed GCI into a business that connects more closely with customers in
a highly competitive and evolving market place," said Wayne Martin, GCI's Chief Executive
Officer. "Our new brand reflects who we are, the industries we serve and the service that
differentiates us. Through a series of acquisitions we have expanded into new markets,
created new products, acquired new capabilities, and developed our technologies - all to
ensure we make it easier, faster, and less costly for our customers to communicate and
store information."
The new GCI identity is now a shorter treatment of the previous GCI Com name - with a
new logo in the traditional GCI blues, alongside a sphere-shaped symbol sketched with
lines that forms a globe, representing GCI's national and international capability to its
customers, partners and the wider industry.
"Our brand is set to be one of our most prized assets and the value it brings to our
business, invaluable," added John Whitty, Managing Director GCI. "Our customers, our
employees and our suppliers will be connected with the values which underpin what the
brand stands for - People, Passion, Innovation, Dependability and Partnerships. We're also
strengthening our message to one that is more relevant for business today, 'Enabling your
future' - a bit more customer focused, a lot more specific with links to our future vision
but a nod to our past."
The company's new web site, http://www.gcicom.net, also goes live today with the
new brand identity and GCI will now start changing the logo on marketing materials and
other infrastructure in a transition that's expected to take about 12 months.
Notes to editors:
Pictured attached: Wayne Martin, GCI's CEO and John Whitty, GCI's Managing Director
showcasing the new GCI identity.
Wayne Martin, Chief Executive Officer: Wayne is an entrepreneurial business
professional with 25 years' experience of managing and implementing technical solutions
within the Information & Communications Technology industry. After starting GCI Com in
1999, along with the GCI board of directors and management team, Wayne has built the
organisation through a combination of strategic acquisitions and organic growth. Wayne has
led GCI to achieve a 68% compound annual growth rate over the past two years and has
recently gained substantial funding from the Business Growth Fund, establishing GCI as one
of the fastest growing ICT providers in the UK today
Over the past 18 months, the company has announced some fundamental achievements which
have resulted in where they are today:
- November 2011- acquisition of Digital IP, Unified Communications
specialists
- December 2011 - investment into IT Managed Services with acquisition of
midlands based Orchid IT
- January 2012 - purchase of Smartbunker; the first and only data centre in the
UK to provide low energy, high performance hosting - with zero carbon emissions. 100%
of power comes from wind-generated energy
- February 2012 - investment of GBP10m from the Business Growth Fund in
recognition of being one of the fastest growing corporate IT and communications
providers in the UK
- August 2012 - new MD, John Whitty and Senior Management Team appointments
Photo:
http://photos.prnewswire.com/prnh/20121218/582969
Photo:http://photos.prnewswire.com/prnh/20121218/582969
http://photoarchive.ap.org/
GCI
CONTACT: Media use only: All media enquiries please contact Sarah Thursfield in GCI's press office on +44(0)7961-486165 or marketing@gcicom.net ; +44(0)1332-36-00-99 or sarah.thursfield@gcicom.net
LINCOLN, England, December 18, 2012 /PRNewswire/ --
GCI Com, technology communications specialists, today unveiled a transformation of its
corporate identity. The new brand is designed to reflect today's GCI, a customer-centric
company built on a continuing history of business acquisition, innovative ideas, products
[http://www.office.xerox.com/index/enus.html ] and services
[http://www.consulting.xerox.com/index/enus.html ]; that meet the needs of businesses small
[http://www.office.xerox.com/small-business/enus.html ] to large.
(Photo:
http://photos.prnewswire.com/prnh/20121218/582969 )
"We have transformed GCI into a business that connects more closely with customers in
a highly competitive and evolving market place," said Wayne Martin, GCI's Chief Executive
Officer. "Our new brand reflects who we are, the industries we serve and the service that
differentiates us. Through a series of acquisitions we have expanded into new markets,
created new products, acquired new capabilities, and developed our technologies - all to
ensure we make it easier, faster, and less costly for our customers to communicate and
store information."
The new GCI identity is now a shorter treatment of the previous GCI Com name - with a
new logo in the traditional GCI blues, alongside a sphere-shaped symbol sketched with
lines that forms a globe, representing GCI's national and international capability to its
customers, partners and the wider industry.
"Our brand is set to be one of our most prized assets and the value it brings to our
business, invaluable," added John Whitty, Managing Director GCI. "Our customers, our
employees and our suppliers will be connected with the values which underpin what the
brand stands for - People, Passion, Innovation, Dependability and Partnerships. We're also
strengthening our message to one that is more relevant for business today, 'Enabling your
future' - a bit more customer focused, a lot more specific with links to our future vision
but a nod to our past."
The company's new web site, http://www.gcicom.net, also goes live today with the
new brand identity and GCI will now start changing the logo on marketing materials and
other infrastructure in a transition that's expected to take about 12 months.
Notes to editors:
Pictured attached: Wayne Martin, GCI's CEO and John Whitty, GCI's Managing Director
showcasing the new GCI identity.
Wayne Martin, Chief Executive Officer: Wayne is an entrepreneurial business
professional with 25 years' experience of managing and implementing technical solutions
within the Information & Communications Technology industry. After starting GCI Com in
1999, along with the GCI board of directors and management team, Wayne has built the
organisation through a combination of strategic acquisitions and organic growth. Wayne has
led GCI to achieve a 68% compound annual growth rate over the past two years and has
recently gained substantial funding from the Business Growth Fund, establishing GCI as one
of the fastest growing ICT providers in the UK today
Over the past 18 months, the company has announced some fundamental achievements which
have resulted in where they are today:
- November 2011- acquisition of Digital IP, Unified Communications
specialists
- December 2011 - investment into IT Managed Services with acquisition of
midlands based Orchid IT
- January 2012 - purchase of Smartbunker; the first and only data centre in the
UK to provide low energy, high performance hosting - with zero carbon emissions. 100%
of power comes from wind-generated energy
- February 2012 - investment of GBP10m from the Business Growth Fund in
recognition of being one of the fastest growing corporate IT and communications
providers in the UK
- August 2012 - new MD, John Whitty and Senior Management Team appointments
Photo:
http://photos.prnewswire.com/prnh/20121218/582969
Photo:http://photos.prnewswire.com/prnh/20121218/582969
http://photoarchive.ap.org/
GCI
CONTACT: Media use only: All media enquiries please contact Sarah Thursfield in GCI's press office on +44(0)7961-486165 or marketing@gcicom.net ; +44(0)1332-36-00-99 or sarah.thursfield@gcicom.net