PR Newswire's Business Technology Round-up, 24 December 2012

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PR Newswire's Business Technology Round-up, 24 December 2012

LONDON, December 24, 2012 /PRNewswire/ --

    New 'Prepper' Facebook app launched, Notify announces end of year results and late
surge of spending boosts online sales growth

    Social networks may prove to be an invaluable resource to people experiencing periods
of hardship or disaster in the future following the launch of a new Facebook app
[http://www.prnewswire.com/news-releases/the-facebook-app-prepper-is-launching-184561341.html ]
.

    'Prepper' is a platform designed to allow companies and individuals to pool together
news, knowledge and products to help Facebook users prepare for and survive disasters
ranging from cyber attacks to droughts. Users will be able to find out first-hand
information relevant to their concerns, and organise themselves into online communities
with other like-minded people.

    Independent software vendor Notify Technology Corporation
[http://www.prnewswire.com/news-releases/notify-technology-reports-results-for-the-fiscal-year-ended-september-30-2012-184524961.html ]
has announced a slight dip in revenue for the
fiscal year ended September 30, 2012 following what David Hanabusa, the company's
President and Chief Executive Officer described as "a challenging year".

    The company's total revenue for the fiscal period stands at $6,107,445 - down from
$6,833,885 the previous year. The 11 percent drop follows a drop in sales of the
NotifyLink and NotifySync products together with what has been viewed as slow growth of
the NotifyMDM product line, despite being the company's primary marketing focus.

    Notify Technology Corporation, who specialises in wireless mobility solutions, has
found the mobile device management (MDM) market to be "much more competitive" than they
expected, Mr. Hanabusa admitted, however he also affirmed the company's commitment to
improving its MDM product, and its investment in development assets in order to fulfil
that commitment.

    Meanwhile, a late surge in online spending has given the e-commerce market a
significant boost, according to a report by a leading web analytics company.

    ComScore yesterday announced
[http://www.prnewswire.com/news-releases/free-shipping-day-promotion-spurs-late-season-online-spending-surge-improving-season-to-date-growth-rate-to-16-percent-vs-year-ago-184618521.html ]
that a total of $38.7 billion has been spent during this year's holiday season -
an increase of 16 percent when compared to the same period last year. The growth has been
partly put down to 'Free Shipping Day', which this year occurred on the 17 December and
saw $1.01 billion spent in one single day online - 76 percent up on last year's Free
Shipping day - heralding the strong week of sales which followed.

    The internet technology company have also revealed that 'Cyber Monday', which this
year fell on the 26 November, was once again the strongest day for purchases online, with
$1.465 billion spent on the day. This year's holiday season also saw 12 days where more
than $1 billion was spent in a day, two more days than during the same period in 2011.

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