Two Revolutionary Creations by i'm in World Premiere at CES 2013: The New Version of i'm Watch and the Launch of i'm Here

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January 8, 2013
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Two Revolutionary Creations by i'm in World Premiere at CES 2013: The New Version of i'm Watch and the Launch of i'm Here

LAS VEGAS, January 8, 2013 /PRNewswire/ --

    The Italian company i'm hit a first incredible success last year with the world
premiere presentation of i'm Watch, the world's first smartwatch that meanwhile has become
a cult object for technophiles. Now, the company strikes another hit in Las Vegas with
amazing innovations that will revolutionize the world of technological communication: the
new version of i'm Watch [http://www.imsmart.com/en/i-m-watch/overview ] and the launch of
a new product, i'm Here [http://www.imsmart.com/en/i-m-here/overview ]. Sophisticated Made
in Italy technology and innovative design were presented at the keynote at CES in Las
Vegas, the world's most important event dedicated to technology, electronics, design and
innovation. The many long-awaited innovations include the official presentation of the new
i'm Droid 2 operating system: the customized Android version developed by i'm Watch
engineers. These developments are the fruit of a year of research that has led to the
development of i'm Droid 2 which is downloadable from http://www.imsmart.com.

    (Photo:
http://photos.prnewswire.com/prnh/20130108/586517 )

    There will be more innovations and new functions for i'm Droid 2 presented at the
Mobile World Congress in Barcelona at which the company will be present from February 25
to 28 2013. "Evolution takes its byte!"

    The revolutionary innovations of this new operating system include: Smart tethering,
an intelligent technology that minimizes battery use; i'm Cloud, i'music, that allows you
to listen to millions of songs on-demand; i'mages, a revolutionary application that allows
your smartphone to become "the eye" of your i'm Watch, transforming it into a camera;
i'market, hundreds of apps for leisure, games, office, sport, fitness, music... Read the
complete press release here [http://www.imsmart.com/en/other/press-centre ].

    In occasion of this launch, readers can use the promo code of 50 EUR to be used on the
online store [http://www.imsmart.com/en/store ] http://www.imsmart.com/en (promo code
IMWATCH2013 - valid until January 20th 2013)

    Manuel Zanella, inventor of the i'm Watch and Massimiliano Bertolini, partner and
sales director, who were at CES together with Ennio Doris, the financial partner of the
i'm Watch project, are advocates of a new "philosophy" that brings into everyday life the
concept of Smart Living, i.e. a series of modern technologies and devices that could lead
to an improvement in the management of our daily lives.

    For this reason, on the occasion of CES and alongside these creations, i'm will
present, in a world premiere, i'm Here, the smallest, sleekest and most sophisticated GPS
tracker that promises to be a great innovation because "Smart Living" also means "Safe
Living". i'm Here [http://www.imsmart.com/en/i-m-here/overview ] is the first GPS tracker
that identifies its position and that of other people and has inside it a SIM card,
created thanks to a joint venture with another company in the group, Zeromobile. i'm Here
is a GPS tracker to wear or carry which can identify your geographical position and that
of other people. In the case of danger, it lets you make an SOS call just by pressing a
single button. Having your own geographical tracking or that of a loved one is ideal in
different situations of risk that might occur in everyday life: for mothers terrified of
losing their children at the seaside, in the shopping mall or in the hills during a hike;
for people who enjoy extreme sports like mountaineering or parachuting; for people
suffering from illnesses that cause sensory dysfunctions such as loss of orientation or
spatial awareness. All you need is to be connected and the device will quickly track the
exact position of the missing person. In the case of danger for ourselves, a simple button
will make an SOS call to someone pre-selected by us.

    Even the design is innovative; this device has all the credentials to become a new and
extremely comfortable fashion accessory. In addition to being incredibly small and
portable, you can wear i'm Here on your wrist using its strap, attach it to your jacket or
keep it in your backpack or purse and so conveniently take it anywhere with you. Ergonomic
models are available for children in fun colors designed especially for them.

    More info: http://www.imsmart.com

    Photo:
    http://photos.prnewswire.com/prnh/20130108/586517

Photo:http://photos.prnewswire.com/prnh/20130108/586517
http://photoarchive.ap.org/
i'm - http://www.imsmart.com

CONTACT: Press Office: Eleonora Cazzaro, eleonora@imsmart.com, +39-34-7414-3832, http://www.imsmart.com

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