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Intersec Joins Forces with Alcatel-Lucent for Worldwide Location-Based Advertising Campaigns
PARIS, January 9, 2013 /PRNewswire/ --
Intersec IGLOO and Alcatel-Lucent's Optism(TM) enable brands and retailers
to better target customers and drive in-store traffic
Intersec [http://www.intersec.com ], a leading value-added software provider for
mobile and integrated operators, announced today it signed a global partnership agreement
with Alcatel-Lucent for the creation of a GeoMarketing service. This service will enable
mobile operators to connect brands and retailers to consumers via the mobile based on
their permission, preferences and location to drive in-store traffic.
Alcatel-Lucent's Optism(TM) Mobile Marketing [http://www.optism.com ] solution will be
embedded with IGLOO, Intersec's Geolocator, to extend its targeted advertising solution
with geolocation. Operators will be empowered to capture the value of a booming market:
the real-time global location-based marketing and advertising market is forecasted to grow
at a CAGR of 90% (source: Berg Insight).
IGLOO [http://www.intersec.com/frintersec-geolocator_18.php ] collects and aggregates
in real-time the anonymised network data (Circuit Switch, Packet Switch, WiFi, Indoor
Location) to provide efficient "in area" and "proximity" detection of all opt-in
subscribers at a defined moment of the day. Thanks to a seamless integration,
Alcatel-Lucent's Optism(TM) gathers and analyzes this location data to provide customers
with relevant offers to drive in-store traffic. The cross-Operator solution enables
multiple brands and retailers across several countries to deliver walk-in rewards,
location-based targeted coupons and deals and post shopping surveys.
Thomas Labarthe, VP Mobile Commerce at Alcatel-Lucent commented, "Optism(TM)
[http://www.optism.com ] is currently deployed in 10 major markets. We connect brands in a
very targeted and engaging way with consumers. In order to expand to geo-based offers and
coupons, we were looking for a 'device-agnostic' solution that was able to aggregate all
of the location data that the network was seeing, both passive and active sources, both
for in-store as outdoor proximity campaigns. By integrating Intersec IGLOO into
Optism(TM), brands and retailers can leverage all the existing Optism(TM) tools to define
their campaigns including location as qualification criteria."
"We are proud to bring Intersec [http://www.intersec.com ]'s market-leading
geolocation aggregation technology to such a reference in the industry like
Alcatel-Lucent. With this collaboration and integration with Optism(TM), we will be able
to provide one of the most efficient location-based advertising solutions available for
brands looking to communicate with their consumers via mobile devices," added Yann
Chevalier, Intersec CEO.
Press contact: Intersec
Charlotte Loubet
Marketing Director
charlotte.loubet@intersec.com
+33-1-55-70-33-56
éclat Marketing for Intersec
Kim Smith/Dave Wedderburn
intersec@eclat.co.uk
About Intersec
http://www.intersec.com
Intersec
Intersec Joins Forces with Alcatel-Lucent for Worldwide Location-Based Advertising Campaigns
PARIS, January 9, 2013 /PRNewswire/ --
Intersec IGLOO and Alcatel-Lucent's Optism(TM) enable brands and retailers
to better target customers and drive in-store traffic
Intersec [http://www.intersec.com ], a leading value-added software provider for
mobile and integrated operators, announced today it signed a global partnership agreement
with Alcatel-Lucent for the creation of a GeoMarketing service. This service will enable
mobile operators to connect brands and retailers to consumers via the mobile based on
their permission, preferences and location to drive in-store traffic.
Alcatel-Lucent's Optism(TM) Mobile Marketing [http://www.optism.com ] solution will be
embedded with IGLOO, Intersec's Geolocator, to extend its targeted advertising solution
with geolocation. Operators will be empowered to capture the value of a booming market:
the real-time global location-based marketing and advertising market is forecasted to grow
at a CAGR of 90% (source: Berg Insight).
IGLOO [http://www.intersec.com/frintersec-geolocator_18.php ] collects and aggregates
in real-time the anonymised network data (Circuit Switch, Packet Switch, WiFi, Indoor
Location) to provide efficient "in area" and "proximity" detection of all opt-in
subscribers at a defined moment of the day. Thanks to a seamless integration,
Alcatel-Lucent's Optism(TM) gathers and analyzes this location data to provide customers
with relevant offers to drive in-store traffic. The cross-Operator solution enables
multiple brands and retailers across several countries to deliver walk-in rewards,
location-based targeted coupons and deals and post shopping surveys.
Thomas Labarthe, VP Mobile Commerce at Alcatel-Lucent commented, "Optism(TM)
[http://www.optism.com ] is currently deployed in 10 major markets. We connect brands in a
very targeted and engaging way with consumers. In order to expand to geo-based offers and
coupons, we were looking for a 'device-agnostic' solution that was able to aggregate all
of the location data that the network was seeing, both passive and active sources, both
for in-store as outdoor proximity campaigns. By integrating Intersec IGLOO into
Optism(TM), brands and retailers can leverage all the existing Optism(TM) tools to define
their campaigns including location as qualification criteria."
"We are proud to bring Intersec [http://www.intersec.com ]'s market-leading
geolocation aggregation technology to such a reference in the industry like
Alcatel-Lucent. With this collaboration and integration with Optism(TM), we will be able
to provide one of the most efficient location-based advertising solutions available for
brands looking to communicate with their consumers via mobile devices," added Yann
Chevalier, Intersec CEO.
Press contact: Intersec
Charlotte Loubet
Marketing Director
charlotte.loubet@intersec.com
+33-1-55-70-33-56
éclat Marketing for Intersec
Kim Smith/Dave Wedderburn
intersec@eclat.co.uk
About Intersec
http://www.intersec.com
Intersec