Europcar Increases Online Bookings by 15% with Webtrends
Poster: SySAdmin
Posted on January 9, 2013 at 6:14:01 AM
Europcar Increases Online Bookings by 15% with Webtrends
LONDON, January 9, 2013 /PRNewswire/ --
Webtrends Optimize helps global car giant increase conversions and sale of
add-ons
Europcar [http://www.europcar.co.uk ] has experienced an increase in online visitor
conversions of 15% following implementation of Webtrends Optimize
[http://webtrends.com/products/optimize ] and working alongside the team of Optimize
consultants at Webtrends [http://www.webtrends.com ], the global leader in digital
marketing optimisation and relevance through real-time, unified analytics and customer
intelligence.
Since choosing Webtrends Optimize, Europcar, the Paris-based car rental giant, has
also achieved its goal of increasing the purchase of extras and add-ons at check-out,
experiencing a 12% increase in sales.
Using Optimize, an A/B and multivariate testing
[http://webtrends.com/products/optimize/testing ] and targeting
[http://webtrends.com/products/optimize/targeting ] solution that uncovers the best
combination of content to drive the highest rates of customer response, Europcar
identified the landing page and purchase process as areas requiring optimisation.
Segmentation was also introduced in tests across multiple geographies in Europe and the
USA to explore how different cultures engaged with the Europcar website.
Catrena Blanco, Head of User Experience, Europcar, comments: "This entire optimisation
process has been a real team effort from both parties. The guys at Webtrends are like an
extension of my internal team here at Europcar. The quality of our relationship and this
collaborative approach has been the key to delivering a successful testing strategy."
"To see an uplift of 15% in conversions and a 12% rise in add-ons is more than we had
expected when we started optimisation," added Catrena. "It's proof that A/B and
multivariate testing works and delivers a healthy ROI for online sales. We look forward to
continuing to work with Webtrends and running further testing campaigns to improve the
Europcar websites and the experience of our online customers."
Nick Sharp, Vice-President & General Manager EMEA, Webtrends, comments: "Working with
an international brand like Europcar, with thousands of online customers, is an exciting
project for Webtrends. Europcar, like so many global brands, recognise the need for
optimisation, targeting and testing across their online platforms, not only to help drive
an increase in revenue, but more importantly to ensure the customer experience is as
friendly and streamlined as possible."
Webtrends Optimize combines a complete selection of test types, including A/B and
multivariate. Advanced segmentation enables companies to identify and target their most
valuable audience with customised campaigns, offering the most relevant content in
real-time, thus increasing conversions.
More information on Webtrends Optimize can be found here
[http://webtrends.com/products/optimize ].
About Webtrends Inc.
Webtrends power digital marketing success and are at the forefront of real-time
digital marketing relevance and customer experience management through unified customer
intelligence. Our industry-leading analytics and optimisation solutions, delivered across
mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime
value and deliver highly relevant digital brand experiences in so much more than just
real-time.
Webtrends dramatically improve digital marketing results for more than 3,500 global
brands including, Alitalia [http://webtrends.com/expertise/customer-stories/alitalia ],
Lloyds Banking Group, Lastminute.com,
[http://webtrends.com/2012/09/lastminute-com-snaps-up-webtrends-for-website-optimisation ]
Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The
Telegraph, and many more.
Webtrends is headquartered in North America. The Webtrends EMEA head office is in
Staines(UK) with regional offices in Germany [http://www.webtrends.de ], France
[http://www.webtrends.fr ] and Italy [http://italia.webtrends.com ].
Web: http://www.webtrends.com
Twitter: @webtrends [http://www.twitter.com/Webtrends ]
Facebook: http://www.facebook.com/webtrendsemea
LinkedIn: http://www.linkedin.com/company/webtrends-emea
http://www.webtrends.com
CONTACT: Media Contacts: Nadine ter Meulen, Marketing Director, Webtrends EMEA & Australia, nadine.termeulen@webtrends.com, +44-(0)1784-415-700
LONDON, January 9, 2013 /PRNewswire/ --
Webtrends Optimize helps global car giant increase conversions and sale of
add-ons
Europcar [http://www.europcar.co.uk ] has experienced an increase in online visitor
conversions of 15% following implementation of Webtrends Optimize
[http://webtrends.com/products/optimize ] and working alongside the team of Optimize
consultants at Webtrends [http://www.webtrends.com ], the global leader in digital
marketing optimisation and relevance through real-time, unified analytics and customer
intelligence.
Since choosing Webtrends Optimize, Europcar, the Paris-based car rental giant, has
also achieved its goal of increasing the purchase of extras and add-ons at check-out,
experiencing a 12% increase in sales.
Using Optimize, an A/B and multivariate testing
[http://webtrends.com/products/optimize/testing ] and targeting
[http://webtrends.com/products/optimize/targeting ] solution that uncovers the best
combination of content to drive the highest rates of customer response, Europcar
identified the landing page and purchase process as areas requiring optimisation.
Segmentation was also introduced in tests across multiple geographies in Europe and the
USA to explore how different cultures engaged with the Europcar website.
Catrena Blanco, Head of User Experience, Europcar, comments: "This entire optimisation
process has been a real team effort from both parties. The guys at Webtrends are like an
extension of my internal team here at Europcar. The quality of our relationship and this
collaborative approach has been the key to delivering a successful testing strategy."
"To see an uplift of 15% in conversions and a 12% rise in add-ons is more than we had
expected when we started optimisation," added Catrena. "It's proof that A/B and
multivariate testing works and delivers a healthy ROI for online sales. We look forward to
continuing to work with Webtrends and running further testing campaigns to improve the
Europcar websites and the experience of our online customers."
Nick Sharp, Vice-President & General Manager EMEA, Webtrends, comments: "Working with
an international brand like Europcar, with thousands of online customers, is an exciting
project for Webtrends. Europcar, like so many global brands, recognise the need for
optimisation, targeting and testing across their online platforms, not only to help drive
an increase in revenue, but more importantly to ensure the customer experience is as
friendly and streamlined as possible."
Webtrends Optimize combines a complete selection of test types, including A/B and
multivariate. Advanced segmentation enables companies to identify and target their most
valuable audience with customised campaigns, offering the most relevant content in
real-time, thus increasing conversions.
More information on Webtrends Optimize can be found here
[http://webtrends.com/products/optimize ].
About Webtrends Inc.
Webtrends power digital marketing success and are at the forefront of real-time
digital marketing relevance and customer experience management through unified customer
intelligence. Our industry-leading analytics and optimisation solutions, delivered across
mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime
value and deliver highly relevant digital brand experiences in so much more than just
real-time.
Webtrends dramatically improve digital marketing results for more than 3,500 global
brands including, Alitalia [http://webtrends.com/expertise/customer-stories/alitalia ],
Lloyds Banking Group, Lastminute.com,
[http://webtrends.com/2012/09/lastminute-com-snaps-up-webtrends-for-website-optimisation ]
Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The
Telegraph, and many more.
Webtrends is headquartered in North America. The Webtrends EMEA head office is in
Staines(UK) with regional offices in Germany [http://www.webtrends.de ], France
[http://www.webtrends.fr ] and Italy [http://italia.webtrends.com ].
Web: http://www.webtrends.com
Twitter: @webtrends [http://www.twitter.com/Webtrends ]
Facebook: http://www.facebook.com/webtrendsemea
LinkedIn: http://www.linkedin.com/company/webtrends-emea
http://www.webtrends.com
CONTACT: Media Contacts: Nadine ter Meulen, Marketing Director, Webtrends EMEA & Australia, nadine.termeulen@webtrends.com, +44-(0)1784-415-700