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Winners and Losers in the New Facebook Local Rankings
PRAGUE, January 11, 2013 /PRNewswire/ --
Facebook has introduced a new way for brands to rank themselves against competitors,
and it's going to change the way brands measure their success forever.
Recently made available to developers, the new Local Page Ranks breaks down the total
number of fans by country. Whereas previously only the admin of a Facebook page could see
where in the world its fans were distributed, now with the appropriate analytical tool
this information is available to everybody.
Socialbakers is the first on the market to offer brands this capability and conducted
a study to see who are the winners and losers on the Turkish market under the new system.
Turkcell maintained its place as the top Turkish Facebook page in terms of Turkish
fans, with Avea holding its second place ranking, and Volkswagen Tuerkiye remaining in
third.
SefaMerve dropped off Turkey's top 10 Facebook pages altogether (under the old global
ranking system it ranked number eight).
The Facebook pages 'Nokia Tuerkiye,' 'Garanti BankasI,' 'Akbank,' and 'Marfakoni'
remain Turkish favourites.
You can take a look at the fan distribution of any Facebook pages in every country by
going to the Socialbakers [http://www.socialbakers.com/facebook-pages ] site and clicking
on any page listed in the rankings to give you the distribution of fans.
Socialbakers CEO Jan Rezab said: "The implications of this change in rankings are
huge. We have long waited for Facebook to launch local page ranks. We're proud and very
excited to be the first to launch this new feature because we realize the difference it
will make to marketers around the world.
"Brands that previously found themselves top of the rankings in terms of fan numbers
have dropped significantly. However the benefits of this tool are clear. Marketers can
better target their social media campaigns to make them more relevant to the markets in
which they sell their products or services.
"They will also be able, for the first time, to see what countries their competitors'
fans come from."
Note to editors:
More background is available on Socialbakers' blog. For further information, or to
arrange interviews with Jan Rezab, contact:
Maie Crumpton
maie.crumpton@socialbakers.com
or
press@socialbakers.com
Socialbakers
CONTACT: +42(0)-777-351-885
Winners and Losers in the New Facebook Local Rankings
PRAGUE, January 11, 2013 /PRNewswire/ --
Facebook has introduced a new way for brands to rank themselves against competitors,
and it's going to change the way brands measure their success forever.
Recently made available to developers, the new Local Page Ranks breaks down the total
number of fans by country. Whereas previously only the admin of a Facebook page could see
where in the world its fans were distributed, now with the appropriate analytical tool
this information is available to everybody.
Socialbakers is the first on the market to offer brands this capability and conducted
a study to see who are the winners and losers on the Turkish market under the new system.
Turkcell maintained its place as the top Turkish Facebook page in terms of Turkish
fans, with Avea holding its second place ranking, and Volkswagen Tuerkiye remaining in
third.
SefaMerve dropped off Turkey's top 10 Facebook pages altogether (under the old global
ranking system it ranked number eight).
The Facebook pages 'Nokia Tuerkiye,' 'Garanti BankasI,' 'Akbank,' and 'Marfakoni'
remain Turkish favourites.
You can take a look at the fan distribution of any Facebook pages in every country by
going to the Socialbakers [http://www.socialbakers.com/facebook-pages ] site and clicking
on any page listed in the rankings to give you the distribution of fans.
Socialbakers CEO Jan Rezab said: "The implications of this change in rankings are
huge. We have long waited for Facebook to launch local page ranks. We're proud and very
excited to be the first to launch this new feature because we realize the difference it
will make to marketers around the world.
"Brands that previously found themselves top of the rankings in terms of fan numbers
have dropped significantly. However the benefits of this tool are clear. Marketers can
better target their social media campaigns to make them more relevant to the markets in
which they sell their products or services.
"They will also be able, for the first time, to see what countries their competitors'
fans come from."
Note to editors:
More background is available on Socialbakers' blog. For further information, or to
arrange interviews with Jan Rezab, contact:
Maie Crumpton
maie.crumpton@socialbakers.com
or
press@socialbakers.com
Socialbakers
CONTACT: +42(0)-777-351-885