India's First Property Posting Solution for the Mobile Advertiser - by MagicBricks.com

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January 30, 2013
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India's First Property Posting Solution for the Mobile Advertiser - by MagicBricks.com

NEW DELHI, January 30, 2013 /PRNewswire/ --

    Leveraging the Advances in Mobile Technology - For the First Time in India,
Magicbricks.com Introduces Property Posting and Management on Mobile

    It was reported that India now has just over 120 million active Internet users. On the
other hand, the country has over 900 million mobile phone subscriptions. Smartphone
ownership and mobile Internet usage is growing at a fantastic pace in India. Bigger mobile
screens, more computing power and advanced mobile browser capabilities present uncharted
new possibilities. It is an obvious corollary that most Indian Internet users will use
their mobile phone as the primary mode of accessing the Net.

    In addition, the real estate community in India is distinctive - working on the move
and carrying multiple mobile phones with them for their operations. These builders,
brokers and industry professionals usually access Internet directly on their EDGE/3G/WiFi
enabled smartphones and rarely access the web from a computer, except at the beginning and
end of their workday.

    "While most property portals across the world have apps to search properties - they
don't have apps for posting listings. To advertise a listing, users still need to go to a
desktop to create their posts - this is primarily due to the challenge of uploading
photos, videos, etc. required. This is the challenge we met at MagicBricks.com and have
brought an easy, quick and rich content property-posting interface
[http://m.magicbricks.com/mymagicbox ] for the mobile browser," explained Sudhir Pai,
Business Head, MagicBricks.com.

    MagicBricks.com has launched the India's First Mobile Property Listing and Management
Solution. [http://m.magicbricks.com/mymagicbox ] This solution will empower users to post
property details, upload photos and videos, edit details, and even refresh listings. Not
just that, it also keeps track of all the responses generated on the advertiser's property
listings and allows them to access them anytime from their mobile.

    The innovations featured in MagicBricks.com's Mobile Property Listing and Management
Solution [http://m.magicbricks.com/mymagicbox ] include:

    - Post and edit property details on mobile

    - Location, budget, area, number of rooms etc

    - Upload photos

    - Add videos

    - Location tagging for property via Check-In feature (making it easy for people to
find your property on map)

    - Manage posted properties: refresh, delete, edit

    - View all the contacts made on your listings easily and contact in single click.

    Demonstrating the solution, Mobility Head, TBSL, Saurabh Goel explained, "A user
simply has to point his mobile browser to http://m.magicbricks.com/mymagicbox. To use
this solution you need to be a registered MagicBricks.com user, which you can also do from
same interface very quickly."

    "The Solution is currently supported on 2 platforms - an html5 based wapsite,
accessible via http://m.magicbricks.com/mymagicbox and our

    Windows phone application, downloadable from the Windows Store
http://www.windowsphone.com/en-us/store/app/magicbricks/73b61137-0b0b-4c96-8ea3-5ced23e2b5d9
," added Saurabh Goel.

    Please do try it out and send your feedback and additional feature requests to
saurabh.goel@timesgroup.com

    About MagicBricks.com:

    MagicBricks.com [http://magicbricks.com ] provides a platform for property buyers and
sellers to locate properties of interest and source information on the real estate space
in a clear and transparent process. With in-depth analysis and revolutionary next-gen
services customized specifically to address the needs of property seekers and the real
estate industry, MagicBricks.com [http://magicbricks.com ] is the leader in online real
estate in India.

    MagicBricks.com [http://magicbricks.com ] was launched by Times Business Solutions
Limited, part of The Times of India Group, in August 2006 and has grown to become India's
largest property portal. With over 8,000,000 listings from across the country, MagicBricks
is the biggest online property marketplace in the country.

    This achievement is not by chance, but by design - based on rigorous research, unique
product developments and innovations that users have supported and embraced, including
pioneering Geo grouped inventories, Intelligent Auto Suggest, nearby localities, real
estate dialogues, PropIndex and GuruTalk. With many new products and services under
development, MagicBricks will continue to provide ever-increasing value to its clients and
users, and will enhance its leadership in the online property space.

    Primary Media Contact: Aseem Seth, aseem.seth@timesgroup.com, 91-9910273367

Times Internet Limited

CONTACT: PRN

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