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Kenshoo Social 2.0 Release Empowers Marketers to Fully Activate and Illuminate Social Media
Breakthrough technology delivers advanced tools for marketers to create integrated social media campaigns and drive measurable results
SAN FRANCISCO, January 30, 2013 /PRNewswire/ --
Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in premium
digital marketing technology, today unveiled version 2.0 of its breakthrough suite of
social marketing solutions, Kenshoo Social [http://www.kenshoosocial.com ]. With recent
data showing that brands using Kenshoo Social achieve tremendous increases in
click-through rate (CTR) while reducing cost-per-click (CPP), the release of Kenshoo
Social 2.0 enables social marketers to further improve efficiency through scalable
campaign management. Additionally, Kenshoo Social delivers powerful optimization tools
that generate strong return on ad spend (ROAS) from paid social media while directing
holistic budget decisions through tracking and attributing revenue per post (RPP) from
owned social media.
(Logo:
http://photos.prnewswire.com/prnh/20120907/559592 )
"The time savings our team has achieved by automating the heavy-lifting of creating
campaigns and building test permutations within Kenshoo Social has opened up more time for
us to invest in our social media program strategy," said David Rifkin, vice president at
Digital Net Agency [http://digitalnetagency.com ]. "With the Kenshoo Social 2.0 enhanced
workflow, we'll be able to launch, test and scale new ads and campaigns even faster."
Kenshoo Social 2.0 offers new and improved functionality, including an ad creation
wizard to quickly create and launch Facebook ad campaigns at scale, flexible campaign
structures, A/B testing, and flexible targeting across demographic and device, among
others. New customizable dashboards provide social marketers the freedom of rich data
views, the ability to bulk edit ads and campaigns through quick inline and mass-editing
tools, and simple and intuitive campaign cloning. Additional solutions within the Kenshoo
Social suite include Facebook Exchange management and the industry's only closed-loop
system for integration, measurement, and attribution of paid, earned, and owned media.
"The mechanics of Facebook and other social networks make it challenging to
communicate effectively with large numbers of people at scale and measure the impact of
brand messaging; Kenshoo Social 2.0 directly addresses these issues through flexible
campaign creation and cross-channel attribution supported by real-time data," said Sivan
Metzger, general manager of Kenshoo Social. "Kenshoo Social 2.0 was built from the ground
up with the social marketer in mind to activate and illuminate the value of social media
across a wide range of owned and paid brand interactions. Bottom line, Kenshoo Social
helps brands drive better results from end-to-end social media programs."
To benchmark client performance in advance of its new product release, Kenshoo Social
analyzed all campaigns that had been active on the platform for a period of 12 months.
Aggregate results showed tremendous lifts in key metrics including a 186 percent increase
in overall CTR and 77 percent decrease in average CPC. Furthermore, Kenshoo Social
delivered $4.73 in ROAS for the subset of these brands, agencies, and developers tracking
revenue through the platform in December 2012. This figure is based on revenue from direct
online sales conversions following clicks on social media ads served via Kenshoo Social.
Finally, the Kenshoo Social attribution engine measured RPP as high as $20,387 during
November and December 2012. This reflects the total online sales revenue driven by an
owned social media post that was amplified via paid advertising using Kenshoo Social.
Please visit KenshooSocial.com/Performance [http://www.kenshoosocial.com/Performance
?cidp1D0000000KHbu&ch=Public_Relations&ls=Public_Relations&ad=&offer=Kenshoo_Social_2dot
0_PR ] for more data and insights on Kenshoo Social client performance.
About Kenshoo Social
The mission of Kenshoo Social is to activate and illuminate the value of social media
with breakthrough technology that drives results. Through Kenshoo Social, marketers can
develop integrated social media campaigns to achieve brand building and performance
marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable
infrastructure that bridges the gap between owned, paid, and earned media for
cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing
Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion
targeted ads each day. Please visit KenshooSocial.com [http://www.kenshoosocial.com ] or
Facebook.com/KenshooSocial [http://facebook.com/kenshoosocial ] for more information.
About Kenshoo
Kenshoo is a digital marketing technology [http://www.kenshoo.com ] company that
engineers premium solutions for search marketing, social media and online advertising.
Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social
to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal
Platform delivers automation, intelligence, integration and scale to make better marketing
investments. With campaigns running in more than 190 countries for nearly half of the
Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis,
Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and
Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts
Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com [
\\lonpivdocs\..\..\..\..\..\..\Addie Reed\AppData\Local\Microsoft\Windows\Temporary
Internet Files\Content.Outlook\E73JFKN2\www.Kenshoo.com ] for more information.
Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Other company and brand
names may be trademarks of their respective owners. Facebook(R) is a registered trademark
of Facebook, Inc.
Photo:
http://photos.prnewswire.com/prnh/20120907/559592
Photo:http://photos.prnewswire.com/prnh/20120907/559592
http://photoarchive.ap.org/
Kenshoo
CONTACT: Contact, Nick Olsen, PReturn Inc., +1-312-432-9407, nolsen@preturn.com
Kenshoo Social 2.0 Release Empowers Marketers to Fully Activate and Illuminate Social Media
Breakthrough technology delivers advanced tools for marketers to create integrated social media campaigns and drive measurable results
SAN FRANCISCO, January 30, 2013 /PRNewswire/ --
Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in premium
digital marketing technology, today unveiled version 2.0 of its breakthrough suite of
social marketing solutions, Kenshoo Social [http://www.kenshoosocial.com ]. With recent
data showing that brands using Kenshoo Social achieve tremendous increases in
click-through rate (CTR) while reducing cost-per-click (CPP), the release of Kenshoo
Social 2.0 enables social marketers to further improve efficiency through scalable
campaign management. Additionally, Kenshoo Social delivers powerful optimization tools
that generate strong return on ad spend (ROAS) from paid social media while directing
holistic budget decisions through tracking and attributing revenue per post (RPP) from
owned social media.
(Logo:
http://photos.prnewswire.com/prnh/20120907/559592 )
"The time savings our team has achieved by automating the heavy-lifting of creating
campaigns and building test permutations within Kenshoo Social has opened up more time for
us to invest in our social media program strategy," said David Rifkin, vice president at
Digital Net Agency [http://digitalnetagency.com ]. "With the Kenshoo Social 2.0 enhanced
workflow, we'll be able to launch, test and scale new ads and campaigns even faster."
Kenshoo Social 2.0 offers new and improved functionality, including an ad creation
wizard to quickly create and launch Facebook ad campaigns at scale, flexible campaign
structures, A/B testing, and flexible targeting across demographic and device, among
others. New customizable dashboards provide social marketers the freedom of rich data
views, the ability to bulk edit ads and campaigns through quick inline and mass-editing
tools, and simple and intuitive campaign cloning. Additional solutions within the Kenshoo
Social suite include Facebook Exchange management and the industry's only closed-loop
system for integration, measurement, and attribution of paid, earned, and owned media.
"The mechanics of Facebook and other social networks make it challenging to
communicate effectively with large numbers of people at scale and measure the impact of
brand messaging; Kenshoo Social 2.0 directly addresses these issues through flexible
campaign creation and cross-channel attribution supported by real-time data," said Sivan
Metzger, general manager of Kenshoo Social. "Kenshoo Social 2.0 was built from the ground
up with the social marketer in mind to activate and illuminate the value of social media
across a wide range of owned and paid brand interactions. Bottom line, Kenshoo Social
helps brands drive better results from end-to-end social media programs."
To benchmark client performance in advance of its new product release, Kenshoo Social
analyzed all campaigns that had been active on the platform for a period of 12 months.
Aggregate results showed tremendous lifts in key metrics including a 186 percent increase
in overall CTR and 77 percent decrease in average CPC. Furthermore, Kenshoo Social
delivered $4.73 in ROAS for the subset of these brands, agencies, and developers tracking
revenue through the platform in December 2012. This figure is based on revenue from direct
online sales conversions following clicks on social media ads served via Kenshoo Social.
Finally, the Kenshoo Social attribution engine measured RPP as high as $20,387 during
November and December 2012. This reflects the total online sales revenue driven by an
owned social media post that was amplified via paid advertising using Kenshoo Social.
Please visit KenshooSocial.com/Performance [http://www.kenshoosocial.com/Performance
?cidp1D0000000KHbu&ch=Public_Relations&ls=Public_Relations&ad=&offer=Kenshoo_Social_2dot
0_PR ] for more data and insights on Kenshoo Social client performance.
About Kenshoo Social
The mission of Kenshoo Social is to activate and illuminate the value of social media
with breakthrough technology that drives results. Through Kenshoo Social, marketers can
develop integrated social media campaigns to achieve brand building and performance
marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable
infrastructure that bridges the gap between owned, paid, and earned media for
cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing
Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion
targeted ads each day. Please visit KenshooSocial.com [http://www.kenshoosocial.com ] or
Facebook.com/KenshooSocial [http://facebook.com/kenshoosocial ] for more information.
About Kenshoo
Kenshoo is a digital marketing technology [http://www.kenshoo.com ] company that
engineers premium solutions for search marketing, social media and online advertising.
Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social
to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal
Platform delivers automation, intelligence, integration and scale to make better marketing
investments. With campaigns running in more than 190 countries for nearly half of the
Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis,
Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and
Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts
Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com [
\\lonpivdocs\..\..\..\..\..\..\Addie Reed\AppData\Local\Microsoft\Windows\Temporary
Internet Files\Content.Outlook\E73JFKN2\www.Kenshoo.com ] for more information.
Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Other company and brand
names may be trademarks of their respective owners. Facebook(R) is a registered trademark
of Facebook, Inc.
Photo:
http://photos.prnewswire.com/prnh/20120907/559592
Photo:http://photos.prnewswire.com/prnh/20120907/559592
http://photoarchive.ap.org/
Kenshoo
CONTACT: Contact, Nick Olsen, PReturn Inc., +1-312-432-9407, nolsen@preturn.com