Etisalat and Pacific Controls to Offer ICT Based M2M Technology for Sustainable Development Across Middle East, Africa and Asia

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Etisalat and Pacific Controls to Offer ICT Based M2M Technology for Sustainable Development Across Middle East, Africa and Asia

DUBAI, UAE, January 30, 2013 /PRNewswire/ --

    Etisalat Group and Pacific Controls, the leading global automation company, today
announced an agreement to jointly offer unique Machine-to-Machine based (M2M Technology)
Sustainable Development applications and support to clients across Etisalat's footprint.
This will bring environmentally beneficial, green IT to the Middle East, Africa and Asia
covering fifteen countries in total.

    (Photo:
http://photos.prnewswire.com/prnh/20130130/591244 )

    The new agreement was signed at a press conference in Dubai by Khalifa Al Shamsi,
Chief Digital Services Officer, Etisalat Group and Dilip Rahulan, Executive Chairman of
Pacific Controls.

    The event was organised to coincide with a visit from the President of the GSM
Association (GSMA) Mobile for Development Program, Mr Lawrence Yanovitch and the program's
Managing Director Chris Locke. Sougata Nandi, Chief Executive Officer at Pacific Controls,
Ahmed bin Ali, Senior Vice President Corporate Communications - Etisalat Group, Abdulla
Hashim, Senior Vice President Business Solutions - Etisalat UAE, Dr Shane Rooney, Vice
President Machine-to-Machine, Zakarya Alashek Ag. Senior Manager/PM-Mobility Solutions and
M2M and other senior management representatives were present for the signing.

    "This partnership brings a unique offering that utilizes ICT to deliver sustainable
development. It leverages M2M technology to deliver managed energy services and business
intelligence in real time, which helps to reduce a company's carbon footprint. We are
delighted to be working with Pacific Controls on such a positive goal which shows how
mobile and ICT can tangibly benefit the communities in which we live, work and play," said
Khalifa Al Shamsi, Chief Digital Services Officer at Etisalat Group.

    He continued: "Energy consumption today is at an all-time high, leading to increased
ecological and environmental pressure to reduce energy consumption and carbon emissions.
As a leader in the telecommunications industry, Etisalat is well positioned to spearhead
this initiative in alliance with Pacific Controls, leveraging technologies like M2M to
effectively reduce the carbon footprint of the UAE. With this agreement, we are now also
able to expand our carbon reduction efforts across our 15 markets."

    Dilip Rahulan, Executive Chairman of Pacific Controls said, "Mankind is facing
unprecedented challenge of Climate Change. Pacific Controls' Enterprise City Management
Platform, coupled with Etisalat's extensive mobile network coverage, has already
manifested that ICT can save the climate at the speed of light. Facilities are reducing
their energy costs and carbon footprint by up to 30% through the Energy Star programme
that requires only a few days to implement. With real time profiling of energy
consumptions, participating organizations are now able to report on their carbon footprint
online,"

    The agreement aims to reduce the carbon footprint of companies across the Middle East,
Asia and Africa, and was launched in the UAE in December 2011 as the "Emirates Energy
Star". Since its launch, the programme has eliminated more than 5,000 tons of CO2
emissions in the UAE, achieved purely through active 24X7 Monitoring and Control of the
heating, ventilation, and air conditioning (HVAC) equipment across 50 participating
facilities, constituting an overall built-up space in excess of 9 million sq. ft.

    The overall goal of the Emirates Energy Star programme is to reduce the carbon
emissions of the UAE by 20% by 2020. The programme combines the strength of Galaxy
software platform, Global Command Control Centre, Subject Matter Experts and Mobile
Network to reduce operating costs of facilities.

    Some of the additional benefits offered via the programme is creating business
intelligence through data collected and analysed from thousands of devices connected
across buildings.

    About Pacific Controls:

    Pacific Control Systems (PCS) provides ICT enabled managed services and converged
engineering solutions for buildings and infrastructure projects globally. PCS has
pioneered the technology for Smart Cities in which buildings and infrastructure are
managed centrally to increase sustainability, leveraging the ICT infrastructure of telecom
operators around the world. http://www.pacificcontrols.net

    About Etisalat:

    Strong commitment to excellence and innovation has seen Etisalat become one of the
world's fastest-growing telecom groups, rapidly expanding across Asia and Africa. Its UAE
operations, strategically located at the crossroads of East and West, enables Etisalat to
be the major hub in the Middle East for Internet, voice, broadcast, roaming and corporate
data services. Etisalat has been recognised as 'Best Operator' 10 times since 2006 and
'Best Wholesale Provider' four times in the last three years. Servicing over 130 million
customers in 15 countries Etisalat continues to reach out to new customers and markets.

    Photo:
    http://photos.prnewswire.com/prnh/20130130/591244

Photo:http://photos.prnewswire.com/prnh/20130130/591244
http://photoarchive.ap.org/
Pacific Control Systems

CONTACT: JUMANA AMAN, +971-4-2833655, jumana@watermelonme.com

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