BlogFrog's Holly Hamann To Discuss Advocacy Through Influencer Marketing At Social Media Marketing Conference

BlogFrog's Holly Hamann To Discuss Advocacy Through Influencer Marketing At Social Media Marketing Conference

Hamann to discuss the shift from ineffective advertising to influencer marketing at the 6th Annual Social Media Marketing Conference

BOULDER, Colo., Feb. 7, 2012 /PRNewswire/ --

    Who:   Holly Hamann
           Co-founder and CMO
           BlogFrog
           (http://www.theblogfrog.com)

            Hamann has extensive experience launching start-ups in the
            internet, multimedia, entertainment, video and other high-
            tech industries. At BlogFrog, she leads strategic planning
            and marketing for the fast-growing start-up that helps
            brands connect with consumers in meaningful ways through
            influencer marketing campaigns. She is an active industry
            thought leader - speaking at conferences, contributing
            content on technology and marketing to various
            publications, is an American Marketing Association (AMA)
            "Marketer of the Year" recipient and is a contributing
            blogger for The Huffington Post.

    What:   From Advertising to Advocacy: Why Influencer Marketing
            Matters

            Bloggers and social media content creators are the new
            influencers and often have larger and more trusted
            audiences than traditional media. Influencer marketing
            partners brands with social influencers to create and
            distribute relevant content that is targeted toward an
            audience that cares and is shared in a way that is
            authentic and transparent. It involves less shouting and
            more listening. It means less advertising noise and more
            quality conversations about things that matter. When
            brands partner with supporters and influencers who are
            closer to their target audience than they are, it is a
            huge step toward building consumer trust and being part of
            the social conversations consumers are having long before
            they ever buy a product. Attendees will learn best
            practices for creating powerful influencer marketing
            programs that help their brands shift from ineffective
            advertising to earned advocacy.

    Where: 6th Annual Social Media Marketing Conference
           The Old Mill Inn
           21 Old Mill Road
           Toronto, ON
           M8X 1G5 Canada
           (http://www.oldmilltoronto.com/)

    When:  Wednesday, Feb. 13, 2013 11:15 a.m. - 11:55 a.m. EST

    Share:  #BlogFrog @HollyHamann describes the shift towards
            #influencer #marketing at #social #media marketing
            conference Feb. 13

    Info:   To arrange an interview with Hamann or to speak with her
            about her presentation please contact Christie Denniston
            at Catapult PR-IR:
           Office number: 303-581-7760, ext. 13
           Mobile number: 303-827-5164
           Email (cdenniston@catapultpr-ir.com)
           Twitter: @prhightech

SOURCE  BlogFrog

BlogFrog

Web Site: http://www.theblogfrog.com