TimesMobile is All Set to Change the Face and Feel of the Greetings and Gifting
Category
On the eve of Valentine's Day, TimesMobile Ltd. (TML) today announced the launch of
greetings and gifting mobile app, GreetZAP. The app introduces new concept of Voice Cards,
which enables users to record their feelings & emotions and send it to their loved ones
through physical Voice Cards, which are home delivered. This feature can be used for
various occasions like Valentine's Day, Birthday, Anniversary and others. With this app,
GreetZAP targets youth in the age group of 15-35 and is ready to strike a chord with the
peppy and tech-savvy Gen X of today, to send personalized Voice Cards.
Currently, the GreetZAP app is available to Android users and can be downloaded from
Google play store [https://play.google.com/store ]. TML also plans to offer the app to
iPhone users in the next few weeks. The app is free to download and offers sending mobile
greetings free of cost. This makes it a boon for users to use this app for sending
valentine and other greetings.
In addition to Voice Cards, the app allows users to send digital greetings to their
loved ones. Users can use the app to send SMS greetings or choose to send music greetings
and voice greetings.
For users who don't use the android phone, they can use the features of GreetZAP
through web on http://www.greetzap.com, and through wap on m.greetzap.com
[http://www.greetzap.com/GreetZapWap/GuestUser.aspx ]. In addition to this, the user can
send mobile greetings by dialing 58888066 from their mobile phones. This mobile service is
available on all major mobile operators, viz., Airtel, Reliance, Tata, Uninor, etc. This
mobile service is available in multiple languages (English, Hindi, Kannada, Oriya, etc.)
and offers greetings in multiple categories like Birthdays, Love, Anniversary, etc. What's
special is that users can record the message in their own voice through IVR and send it to
other users.
GreetZAP is also targeting users who want to use a credible gifting service to send
flowers and gifts to their friends and relatives. This can be used on a single number
08826262626 across the country. This service offers large choice of flower bouquets,
chocolate hampers and other gifts.
Speaking about this new initiative, Ajay Vaishnavi, Director - Telecom, TML said, "It
is an inherent need of every individual to greet his or her loved one on special
occasions. With Voice Cards, we have brought a new way to express feelings, which today's
youth who are very connected and tech-savvy, will love to use. With GreetZAP app, they can
do a lot more than sending boring text messages while greeting their near and dear ones."
About TimesMobile
TimesMobile Limited (TML) is the mVAS venture of India's largest media house Times
Group. TML is a 100% subsidiary of Times Internet Limited and it offers range of services
to consumers, enterprises and brands.
In the consumer space, TML offers services on short code 58888, India's most popular
and recognised short code that is accessed by consumers either through SMS or IVR.
Additionally, TML leverages the power of mobile Internet for superior reach and offers
popular consumer services such as celebrity blogs (Follo) and mobile greetings (GreetZap).
In the space of Enterprise Mobility, TML provides the connect range of products /
tools for user interaction / engagement and is a one-stop shop for mobile communications,
campaign conceptualisation and creation, execution & management and end-user gratification
for brands leveraging the technologies of SMS / IVR / Missed Call / WAP / Augmented
Reality and others. mConnect (for user engagement and services), ActiveConnect (for lead
completion through sms2Talk, click2Talk, etc) and HiConnect (for voice connect for brands
on Facebook) are some of the very popular offerings from TML.
Primary Media Contact: Yashmeen Barua, yashmeen.barua@indiatimes.co.in,
91-9811699757