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Kenshoo and Oracle Social Cloud to Provide Actionable Insights Across Social Media
Kenshoo integrates with Oracle's Social Relationship Management platform to offer advanced functionality proven to generate positive returns from social media
AUSTIN, Texas, March 7, 2014 /PRNewswire/ --
Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in
predictive media optimization technology, today announced from South By Southwest(R), a
Kenshoo integration with Oracle Social Cloud. The news comes as part of Oracle's newly
announced open API-based paid social media solution for its customers. The solution will
provide marketers a robust view of the interplay between paid, owned and earned social
marketing campaigns and the ability to immediately take action on key insights to improve
performance.
(Logo:
http://photos.prnewswire.com/prnh/20140212/668568-a )
Integrating Kenshoo with Oracle Social Cloud will enable better coordination and
conversation between social community managers in charge of organic content and agencies
or marketing managers handling paid media. The joint solution will offer more
comprehensive management and better understanding of the interplay and effectiveness of
each piece of the owned, paid and earned social media puzzle along the path to consumer
conversion. For example, paid media managers can see which organic social posts are
generating strong engagement and amplify them through paid advertising to further extend
the brand's reach to target customers.
A recent study commissioned by Kenshoo and conducted by Forrester Consulting, "The Key
to Successful Social Advertising
[http://www.kenshoo.com/the-key-to-successful-social-advertising ]," found that while owned
media, such as maintaining branded pages on social networks, is the most popular tactic
employed by social marketers, paid advertising was the most effective. The study also
found that social advertisers who paid to promote their branded content were most
satisfied with the awareness they created; while those who bought standard social ad units
were happiest with their ability to drive purchases. Therefore, brand-focused social
advertisers and response-focused social advertisers must deploy the tactics proven best
for meeting their specific objectives.
"Savvy marketers understand the complementary nature of engaging content and paid
social media, as well as the need to employ a diverse set of tactics to achieve their
specific goals," said Sivan Metzger, SVP, business development for Kenshoo. "Kenshoo's
advanced tracking and attribution capabilities, bidding algorithms, and workflow
automation, can provide advertisers with the ability to quickly and easily create, manage
and optimize their social media marketing campaigns while intelligently leveraging content
they create to boost results. Collaborating with a well-respected brand like Oracle offers
us a unique opportunity to share these tools with best-of-breed clientele and help
marketers achieve their business goals through holistic social optimization."
Kenshoo, the only Facebook strategic Preferred Marketing Developer (sPMD) with native
API solutions for ads across Google, Bing, Yahoo, Baidu, CityGrid, Twitter, Facebook,
Facebook Exchange, and SDK for Mobile Measurement offers several industry-leading tools to
help digital marketers maximize advertising investments. For example, Kenshoo
Demand-Driven Campaigns, which leverages inventory feeds and search performance data to
optimize product advertising on Facebook, was named a winner in the 2013 Facebook
Innovation Competition for performance marketing. Similarly, Kenshoo is the only Facebook
sPMD with the aforementioned credentials to offer a proprietary software development kit
(SDK) that can measure and optimize customer lifetime value generated from in-app mobile
purchases.
These innovations helped Kenshoo to be named the sole leader in a Social Ad Platforms
evaluation [http://kenshoo.com/forrestersocialwavepr ] by independent research firm,
Forrester Research Inc. in The Forrester Wave(TM): Social Advertising Platforms, Q4 2013
after previously being named the sole leader in The Forrester Wave, Bid Management
Platforms, Q4 2012 [http://www.kenshoo.com/forresterwave ].
About Kenshoo
Kenshoo is a global software company that engineers cloud-based digital marketing
solutions and predictive media optimization technology. Brands, agencies and developers
use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more
than $200 billion in annualized online client sales revenue through the platform. Kenshoo
is the only Facebook strategic Preferred Marketing Developer with native API solutions for
ads across Google, Bing, Yahoo, Baidu, CityGrid, Twitter, Facebook, Facebook Exchange, and
SDK for Mobile Measurement. Kenshoo powers campaigns in more than 190 countries for nearly
half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media,
Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 22
international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya
Capital. Please visit http://www.Kenshoo.com for more information.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Kenshoo
brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may
be trademarks of their respective owners.
Photo:
http://photos.prnewswire.com/prnh/20140212/668568-a
Photo:http://photos.prnewswire.com/prnh/20140212/668568-a
http://photoarchive.ap.org/
Kenshoo
CONTACT: Contact: Nick Olsen, PReturn, nolsen@preturn.com, +1-312-432-9407
Kenshoo and Oracle Social Cloud to Provide Actionable Insights Across Social Media
Kenshoo integrates with Oracle's Social Relationship Management platform to offer advanced functionality proven to generate positive returns from social media
AUSTIN, Texas, March 7, 2014 /PRNewswire/ --
Kenshoo [http://kenshoo ] (http://www.Kenshoo.com), the global leader in
predictive media optimization technology, today announced from South By Southwest(R), a
Kenshoo integration with Oracle Social Cloud. The news comes as part of Oracle's newly
announced open API-based paid social media solution for its customers. The solution will
provide marketers a robust view of the interplay between paid, owned and earned social
marketing campaigns and the ability to immediately take action on key insights to improve
performance.
(Logo:
http://photos.prnewswire.com/prnh/20140212/668568-a )
Integrating Kenshoo with Oracle Social Cloud will enable better coordination and
conversation between social community managers in charge of organic content and agencies
or marketing managers handling paid media. The joint solution will offer more
comprehensive management and better understanding of the interplay and effectiveness of
each piece of the owned, paid and earned social media puzzle along the path to consumer
conversion. For example, paid media managers can see which organic social posts are
generating strong engagement and amplify them through paid advertising to further extend
the brand's reach to target customers.
A recent study commissioned by Kenshoo and conducted by Forrester Consulting, "The Key
to Successful Social Advertising
[http://www.kenshoo.com/the-key-to-successful-social-advertising ]," found that while owned
media, such as maintaining branded pages on social networks, is the most popular tactic
employed by social marketers, paid advertising was the most effective. The study also
found that social advertisers who paid to promote their branded content were most
satisfied with the awareness they created; while those who bought standard social ad units
were happiest with their ability to drive purchases. Therefore, brand-focused social
advertisers and response-focused social advertisers must deploy the tactics proven best
for meeting their specific objectives.
"Savvy marketers understand the complementary nature of engaging content and paid
social media, as well as the need to employ a diverse set of tactics to achieve their
specific goals," said Sivan Metzger, SVP, business development for Kenshoo. "Kenshoo's
advanced tracking and attribution capabilities, bidding algorithms, and workflow
automation, can provide advertisers with the ability to quickly and easily create, manage
and optimize their social media marketing campaigns while intelligently leveraging content
they create to boost results. Collaborating with a well-respected brand like Oracle offers
us a unique opportunity to share these tools with best-of-breed clientele and help
marketers achieve their business goals through holistic social optimization."
Kenshoo, the only Facebook strategic Preferred Marketing Developer (sPMD) with native
API solutions for ads across Google, Bing, Yahoo, Baidu, CityGrid, Twitter, Facebook,
Facebook Exchange, and SDK for Mobile Measurement offers several industry-leading tools to
help digital marketers maximize advertising investments. For example, Kenshoo
Demand-Driven Campaigns, which leverages inventory feeds and search performance data to
optimize product advertising on Facebook, was named a winner in the 2013 Facebook
Innovation Competition for performance marketing. Similarly, Kenshoo is the only Facebook
sPMD with the aforementioned credentials to offer a proprietary software development kit
(SDK) that can measure and optimize customer lifetime value generated from in-app mobile
purchases.
These innovations helped Kenshoo to be named the sole leader in a Social Ad Platforms
evaluation [http://kenshoo.com/forrestersocialwavepr ] by independent research firm,
Forrester Research Inc. in The Forrester Wave(TM): Social Advertising Platforms, Q4 2013
after previously being named the sole leader in The Forrester Wave, Bid Management
Platforms, Q4 2012 [http://www.kenshoo.com/forresterwave ].
About Kenshoo
Kenshoo is a global software company that engineers cloud-based digital marketing
solutions and predictive media optimization technology. Brands, agencies and developers
use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more
than $200 billion in annualized online client sales revenue through the platform. Kenshoo
is the only Facebook strategic Preferred Marketing Developer with native API solutions for
ads across Google, Bing, Yahoo, Baidu, CityGrid, Twitter, Facebook, Facebook Exchange, and
SDK for Mobile Measurement. Kenshoo powers campaigns in more than 190 countries for nearly
half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media,
Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 22
international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya
Capital. Please visit http://www.Kenshoo.com for more information.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Kenshoo
brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may
be trademarks of their respective owners.
Photo:
http://photos.prnewswire.com/prnh/20140212/668568-a
Photo:http://photos.prnewswire.com/prnh/20140212/668568-a
http://photoarchive.ap.org/
Kenshoo
CONTACT: Contact: Nick Olsen, PReturn, nolsen@preturn.com, +1-312-432-9407