Big Fish Partners With Boss Fight Entertainment to Deepen Its Definition of Casual

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March 13, 2014
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Big Fish Partners With Boss Fight Entertainment to Deepen Its Definition of Casual

Creators of Castleville and Age of Empires Chose Big Fish as Publisher of the Studio's First Game

SEATTLE, March 13, 2014 /PRNewswire/ --

News Facts:

    --  Big Fish, the world's largest producer of casual games, is partnering
        with Boss Fight Entertainment to bring to market a new game that will
        introduce casual gamers to a genre previously only accessible to niche
        audiences of core gamers.
    --  Boss Fight Entertainment is an independent, Dallas-based game studio
        comprised of industry veterans that have produced some of the game
        industry's best-selling and most critically acclaimed mobile, social, PC
        and console games. These include Castleville, Age of Empires, Halo Wars,
        and more.
    --  Partnering with Boss Fight demonstrates Big Fish's growing commitment to
        free-to-play games, and in particular, to free-to-play games that push
        casual gameplay in new directions by offering deeper engagement and
        player investment.
    --  Boss Fight chose to work with Big Fish due its impressive track record
        of growing new audiences around its top-grossing free-to-play games, Big
        Fish Casino and Fairway Solitaire.  With these games, the company has
        shown that it can move quickly, scale appropriately, and iterate to
        maintain and grow global category leaders.
    --  The game announcement will be later this year, and should surprise the
        industry based on its genre and theme, which is different than past Big
        Fish offerings.
http://photos.prnewswire.com/prnvar/20131014/SF96949LOGO

Quotes:

Chris Williams, General Manager and Vice President of Studios at Big Fish:  "Big Fish is growing and changing...fast.  It is not the company it was even a year ago. Successfully transitioning its PC legacy business to mobile, Big Fish launched 5 free-to-play games in 2013, and more than half of its 2013 mobile revenue stemmed from those products. In 2014 the company will be focused on launching hit free-to-play games - some in genres that may be unexpected.  The game with Boss Fight is one of those surprises,  and represents a strategy of moving beyond the conventional casual genres and mechanics, investing deeply to build hits and grow our audience."

David Rippy, President and Chief Executive of Boss Fight Entertainment:  "We were impressed with Big Fish's ability to take Big Fish Casino and scale it worldwide to the #1 grossing app in the casino genre, and the only casino game to make it into the top ten of both of Apple's 2013 top-grossing lists. We are confident that with our game and Big Fish's distribution and audience-building acumen, we have a winning combination."

Resources:

    --  Big Fish
    --  Boss Fight Entertainment
About Big Fish

Founded in 2002, Big Fish is the world¹s largest producer of casual games, delivering fun to millions of people around the world through its digital distribution, mobile and e-commerce game platforms. To date, Big Fish has distributed more than 2 billion games to customers in 150 countries from a growing catalogue of 3,000+ unique PC games and 400+ unique mobile games. In 2013, the company's mobile revenues were almost 50% of it overall gross revenue. "Big Fish Casino" lead the way and was the only casino game to be named on both of Apple's 2013 top-grossing iPad and iPhone charts.  The company is headquartered in Seattle, WA, with regional offices in Oakland, CA, and Luxembourg.

About Boss Fight Entertainment

Boss Fight Entertainment is a privately funded, independent game development studio based in Dallas, Texas.  Founded in late 2013, Boss Fight's veteran team has produced some of the industry's best-selling and most critically acclaimed games for mobile, social, PC and console platforms including the Age of Empires and Halo Wars franchises. Most recently, Boss Fight's team developed the free-to-play mega-hit, CastleVille. The studio's continuing mission is to bring simple, beautiful and fun game experiences to players wherever they want to play. For more information, please visit: http://www.bossfightentertainment.com

CONTACT: Susan Lusty, 206-269-3672, susan.lusty@bigfishgames.com

http://photos.prnewswire.com/prnvar/20140313/SF83056LOGO

Photo - http://photos.prnewswire.com/prnh/20131014/SF96949LOGO

Photo - http://photos.prnewswire.com/prnh/20140313/SF83056LOGO

SOURCE  Big Fish

Photo:http://photos.prnewswire.com/prnh/20131014/SF96949LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20140313/SF83056LOGO
http://photoarchive.ap.org/
Big Fish

Web Site: http://bossfightentertainment.com

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