Salesforce.com Launches Salesforce Wear

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June 10, 2014
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Salesforce.com Launches Salesforce Wear

Salesforce Wear is the industry's first initiative for wearable computing in the enterprise

New Salesforce Wear Developer Pack empowers developers to kick-start their ability to connect companies with their customers in entirely new ways through apps for wearables

Salesforce Wear initiative includes support for Android Wear, ARM, Fitbit, Google Glass, Pebble, Philips, Samsung and other devices to accelerate the adoption of wearables in the enterprise

SAN FRANCISCO, June 10, 2014 /PRNewswire/ -- Salesforce.com (NYSE: CRM), the world's #1 CRM platform, today launched Salesforce Wear, the industry's first initiative for wearable computing in the enterprise. The company also launched the new Salesforce Wear Developer Pack, empowering developers to kick-start their ability to connect companies with their customers through apps for wearables in entirely new ways. In addition, ARM, Fitbit, Pebble, Philips, Samsung and others have joined the Salesforce Wear initiative to accelerate adoption of wearables in the enterprise.

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Comments on the News

    --  "Wearables are the next phase of the mobile revolution," said Daniel
        Debow, SVP, emerging technologies, salesforce.com. "With Salesforce
        Wear, companies can now capture the massive opportunity these devices
        offer to connect with customers in new ways."
    --  "All of these new devices have different application architectures, UX
        patterns and data flows," said Adam Seligman, VP, developer relations,
        salesforce.com. "The Wear Developer Pack handles the identity, secure
        API access and plumbing necessary to connect the device to the
        Salesforce1 Platform, letting the developer focus on innovative new use
        cases."
    --  "Philips has advanced health sensor technologies for use in wearable
        devices and sophisticated cloud-based services," said Jeroen Tas, CEO of
        Philips Healthcare Information Services & Solutions. "We see great
        promise for our cloud-connected wearable device technologies in the
        healthcare industry and look forward to working with salesforce.com and
        its partners on bringing these solutions to market."
    --  "Wearable technology opens up a new realm of possibilities for the
        enterprise and we're thrilled to work with Salesforce.com to extend
        mobile innovation," said Nick Rea, Director of Technical Solutions,
        Business Innovations Group, Samsung Mobile. "Salesforce Wear will create
        new mobile solutions that leverage the technology of Samsung Gear
        devices to help business customers adopt wearables in a meaningful way.
    --  "Wearable devices represent the next phase of this mobile revolution.
        Perpetually connected wearables will enable workers, partners, and
        customers to experience new levels of immediacy, simplicity, and context
        in their mobile computing experiences. Wearables aren't just a consumer
        phenomenon; they have the potential to change the way organizations and
        workers conduct business," wrote J.P Gownder in the January 2014
        Forrester Research, Inc. report, "The Enterprise Wearables Journey."
    --  "ARM(®) already provides the architecture of choice for the wearable
        and IoT markets and it's clear how our scalable and energy-efficient
        technology is fueling innovation in exciting new application areas,"
        said Krisztian Flautner, deputy general manager, IoT business unit, ARM.
        "For deployment in IoT enterprise applications, the expertise of
        companies such as salesforce.com will be vital in helping businesses
        realize the efficiency, cost and capability benefits that connected, ARM
        powered technology can bring."
Salesforce Wear: The Next Mobile Revolution in the Enterprise

The dramatic explosion of wearables creates a tremendous opportunity for businesses to connect with customers, partners and employees in entirely new ways. According to an IHS white paper titled Wearable Technology - Market Assessment, roughly 50 million wearable units will be sold in 2014, and more than 180 million are predicted to sell in 2018. With the massive number of devices coming into market, it is imperative that companies understand how consumers will operate in a hands-free world. Wearables are the future of mobile, and companies can now discover new ways to market, sell, service and more. Salesforce Wear will enable companies to deliver:

    --  Connected 1:1 Experiences: With a connected wearable, going to a
        favorite casino, resort or amusement park will mean never having to pull
        out your wallet, juggle a hotel card key or search for an app. What if
        it was possible to anticipate needs and give VIP treatment to any
        visitor? With wearable devices like a wristband seamlessly connected to
        customer data, destinations can deliver customized journeys for every
        guest.
    --  Contextually Aware Sales Apps: Wearables will enable salespeople to be
        more connected to the digital world while being more present in the real
        world. Checking a mobile phone or opening a laptop during a meeting can
        be a distraction. A quick update right from the wrist can provide the
        necessary information without losing focus.
    --  Faster, Safer Service Resolution: Customer service will reach a whole
        new level with the introduction of wearables. Remote service
        technicians, such as oil rig workers or medical device reps, will be
        able to access live data, review plans for the equipment they are fixing
        and get real-time coaching, right from their glasses as they work. And
        they'll be able to share exactly what they're seeing--completely hands
        free.
    --  Platform Built for Endless Possibilities: Developers will be able to
        create apps that connect wearable devices to any business process. Apps
        can be built for everything from a "nudge" on a smartwatch when an
        urgent approval is required, to secure facilities access via a
        wristband, to encouraging healthy workforces through fitness challenges
        using fitness tracking devices. The possibilities on the platform are
        endless.
The Salesforce Wear Developer Pack for the Salesforce1 Platform

Until now, there has not been a trusted, enterprise cloud platform for businesses that want to embrace wearables. Developers who wanted to create business-focused wearable apps did not have access to an industry leading platform, reference applications and code, ecosystem support or customer data.

Now, the more than 1.5 million Salesforce1 developers can kick-start their ability to connect companies with their customers in entirely new ways through wearable apps. Enterprise developers can immediately access a growing library of devices, sample code, documentation, demonstrations and reference apps to learn from. With the new developer pack, it is easy for developers to kick start building and deploying build and deploy exciting new enterprise wearable apps, connecting companies and their customers like never before.

Salesforce Wear Ecosystem

Salesforce Wear is building in support for devices which can be worn on the face, wrist and body for a variety of use cases, including:

    --  Android Wear - Android Wear-based smartwatch
    --  ARM - Market leader in semiconductor IP wearables
    --  Fitbit - Designs leading products that track everyday health and fitness
    --  Google Glass - Wearable computer with a head-mounted optical display
    --  Myo from Thalmic - Gesture-contolled wearable to control devices with
        hand movement
    --  Nymi from Bionym - Wearable identity authenticator to eliminate the need
        for passwords
    --  OMsignal - Biometric smartwear designed for fitness tracking
    --  Pebble - Wearable smartwatch
    --  Philips - Sensor technologies and cloud-based services for wearable
        devices
    --  Samsung Gear 2 - Tizen-based smartwatch that delivers comprehensive
        notifications and call functionality directly to a user's wrist
Pricing and Availability

    --  Salesforce Wear Developer Pack is now generally available and is
        included with all user licenses of Salesforce CRM and the Salesforce
        Platform.
    --  The Salesforce Wear Developer is available at
        http://developer.salesforce.com/wear
About salesforce.com

Salesforce.com is the world's largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: http://www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit  http://salesforce.com, or call 1-800-NO-SOFTWARE.

"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995:  This press release contains forward-looking statements, including statements relating to future products and features.  The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions.  If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make.  Further information on factors that could affect the company's financial and other results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including the company's most recent Form 10-K.  These documents are available on the SEC Filings section of the Investor Information section of the company's website at http://www.salesforce.com/investor.  Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

© 2014 salesforce.com, inc. All rights reserved. Salesforce, Salesforce1, Sales Cloud, Service Cloud, Marketing Cloud, AppExchange, Salesforce Platform, and others are trademarks of salesforce.com, inc. Other brands featured herein may be trademarks of their respective owners.

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CONTACT: Kristofer Konietzko, salesforce.com, (415) 371-7374, kkonietzko@salesforce.com

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