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New Eyeglass Lens Helps Our Eyes Keep Up with our Digital Lives
ZEISS Introduces Digital Lens; A Real Solution to Digital Eye Strain
SAN DIEGO, July 14, 2014 /PRNewswire/ --More than any other generation, Millennials born in the 80s and 90s love their smartphones and tablet computers -- but their eyes don't. These mobile devices demand a type of vision that humans have never needed before, and the eye has not evolved to cope with them. The gap between our digital lives and what our eyes can do comfortably often results in tired eyes, focusing problems, headaches and neck pain - symptoms collectively known as Digital Eye Strain. Now ZEISS has invented a new type of lens for the way we use our eyes today: ZEISS Digital Lens.
http://photos.prnewswire.com/prnvar/20140711/126404
"The viewing distance and screen resolution of mobile digital devices, and the fact that we are generally multi-tasking when we use them, make the eyes work harder to maintain focus," said Uli Krauss, Chairman and CEO of Carl Zeiss Vision North America. "The traditional eyeglass lenses prescribed to Millennials no longer meet their full vision need. For patients wearing distance-only glasses, or none at all, ZEISS Digital Lens provides more comfortable vision all day long, and relief for those who are experiencing Digital Eye Strain."
According to a recent study(1), nearly 70% of U.S. adults experience symptoms of Digital Eye Strain resulting from digital device use. Symptoms are prevalent among adults aged 18 to 54, and most common at the younger end of the range. ZEISS Digital Lenses help the eyes keep up with our digital lives by providing a wide, clear view of the world around us, while incorporating an area of extra focusing power designed specifically for viewing digital devices. Wearer trials show that wearing ZEISS Digital Lens reduced reported Digital Eye Strain by more than 50%.(2)
"Mobile digital devices are an integral part of our daily lives," continued Krauss. "No one is going to give up their smartphone because it puts a strain on their eyes. Now, with the introduction of ZEISS Digital Lens, wearers can have the digital lives they want and the comfortable vision they need."
To stay up to date on the latest Digital Lens news, follow ZEISS on Twitter @ZEISSVision. Share your questions or comments about digital eyestrain with us using the hashtag #MyDigitalLife.
ZEISS Vision Care
The Vision Care
business group is the one of the
world's leading manufacturers
combining ophthalmic expertise and
solutions with an international
brand. The business group develops
and produces instruments and
offerings for the entire eyeglass
value chain. In fiscal year 2012/13
the business group generated
revenue of 841 million euros with
around 8,900 employees.
ZEISS is an international
leader in the fields of optics progress for more than 160
and optoelectronics. The more years. ZEISS develops and
than 24,000 employees of ZEISS produces solutions for the
generated revenue of about 4.2 semiconductor, automotive and
billion euros in fiscal year mechanical engineering
2012/13. Founded in 1846 in industries, biomedical
Jena, the company is research and medical
headquartered in Oberkochen, technology, as well as
Germany. ZEISS has been eyeglass lenses, camera and
contributing to technological
(1) "Digiteyezed:The Daily Impact of Digital Screens on the Eye Health of Americans." The Vision Council. http://www.visioncouncil.org
(2) Data on file
Photo - http://photos.prnewswire.com/prnh/20140711/126404
SOURCE Carl Zeiss Vision
Photo:http://photos.prnewswire.com/prnh/20140711/126404
http://photoarchive.ap.org/
Carl Zeiss Vision
CONTACT: Jeff Hopkins, Carl Zeiss Vision, Inc., +01 707-508 5586, jeff.hopkins@vision.zeiss.com; Lauren Miller, Ketchum, +01 415-984-6223, Lauren.miller@ketchum.com
Web Site: http://www.zeiss.com/vision-care/en_us/better-vision/products---technologies/zeiss-lenses/zeiss-digital-lens.html
New Eyeglass Lens Helps Our Eyes Keep Up with our Digital Lives
ZEISS Introduces Digital Lens; A Real Solution to Digital Eye Strain
SAN DIEGO, July 14, 2014 /PRNewswire/ --More than any other generation, Millennials born in the 80s and 90s love their smartphones and tablet computers -- but their eyes don't. These mobile devices demand a type of vision that humans have never needed before, and the eye has not evolved to cope with them. The gap between our digital lives and what our eyes can do comfortably often results in tired eyes, focusing problems, headaches and neck pain - symptoms collectively known as Digital Eye Strain. Now ZEISS has invented a new type of lens for the way we use our eyes today: ZEISS Digital Lens.
http://photos.prnewswire.com/prnvar/20140711/126404
"The viewing distance and screen resolution of mobile digital devices, and the fact that we are generally multi-tasking when we use them, make the eyes work harder to maintain focus," said Uli Krauss, Chairman and CEO of Carl Zeiss Vision North America. "The traditional eyeglass lenses prescribed to Millennials no longer meet their full vision need. For patients wearing distance-only glasses, or none at all, ZEISS Digital Lens provides more comfortable vision all day long, and relief for those who are experiencing Digital Eye Strain."
According to a recent study(1), nearly 70% of U.S. adults experience symptoms of Digital Eye Strain resulting from digital device use. Symptoms are prevalent among adults aged 18 to 54, and most common at the younger end of the range. ZEISS Digital Lenses help the eyes keep up with our digital lives by providing a wide, clear view of the world around us, while incorporating an area of extra focusing power designed specifically for viewing digital devices. Wearer trials show that wearing ZEISS Digital Lens reduced reported Digital Eye Strain by more than 50%.(2)
"Mobile digital devices are an integral part of our daily lives," continued Krauss. "No one is going to give up their smartphone because it puts a strain on their eyes. Now, with the introduction of ZEISS Digital Lens, wearers can have the digital lives they want and the comfortable vision they need."
To stay up to date on the latest Digital Lens news, follow ZEISS on Twitter @ZEISSVision. Share your questions or comments about digital eyestrain with us using the hashtag #MyDigitalLife.
ZEISS Vision Care
The Vision Care
business group is the one of the
world's leading manufacturers
combining ophthalmic expertise and
solutions with an international
brand. The business group develops
and produces instruments and
offerings for the entire eyeglass
value chain. In fiscal year 2012/13
the business group generated
revenue of 841 million euros with
around 8,900 employees.
ZEISS is an international
leader in the fields of optics progress for more than 160
and optoelectronics. The more years. ZEISS develops and
than 24,000 employees of ZEISS produces solutions for the
generated revenue of about 4.2 semiconductor, automotive and
billion euros in fiscal year mechanical engineering
2012/13. Founded in 1846 in industries, biomedical
Jena, the company is research and medical
headquartered in Oberkochen, technology, as well as
Germany. ZEISS has been eyeglass lenses, camera and
contributing to technological
(1) "Digiteyezed:The Daily Impact of Digital Screens on the Eye Health of Americans." The Vision Council. http://www.visioncouncil.org
(2) Data on file
Photo - http://photos.prnewswire.com/prnh/20140711/126404
SOURCE Carl Zeiss Vision
Photo:http://photos.prnewswire.com/prnh/20140711/126404
http://photoarchive.ap.org/
Carl Zeiss Vision
CONTACT: Jeff Hopkins, Carl Zeiss Vision, Inc., +01 707-508 5586, jeff.hopkins@vision.zeiss.com; Lauren Miller, Ketchum, +01 415-984-6223, Lauren.miller@ketchum.com
Web Site: http://www.zeiss.com/vision-care/en_us/better-vision/products---technologies/zeiss-lenses/zeiss-digital-lens.html