Announcing the KODAK IM5 Smartphone: Simplifying the Smartphone Experience

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January 6, 2015
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Announcing the KODAK IM5 Smartphone: Simplifying the Smartphone Experience

LAS VEGAS, January 6, 2015 /PRNewswire/ --

    Iconic photography brand Kodak and specialist mobile device manufacturer Bullitt Group
today announced the launch of the Kodak IM5 smartphone (IM5), a 5" HD Android smartphone
that is as easy to use as it is smart.

    (Photo:
http://photos.prnewswire.com/prnh/20150106/723857 )

    Its simple, intuitive user interface offers quick and easy access to key functions
such as calling, messaging, camera and contacts. Advanced remote management software also
allows trusted friends and family to provide help if needed via a PC or tablet.

    As you'd expect from Kodak, imaging is central to the phone's appeal and the IM5 makes
taking, storing, sharing and printing photos quick and simple. The 13MP auto-focus main
camera comes with unique image management software that, at the touch of a button, lets
users quickly edit photographs and either display them on the device, share on social
media or print using a customized app compatible with home printers as well as future
printing and sharing services.

    Says Oliver Schulte, CEO of Bullitt Mobile: "This is a phone for consumers who
appreciate the value and heritage of the Kodak brand. It looks great, is easy to use and
offers real value for money."

    The desire for simplicity however doesn't mean a sacrifice on speed and performance.
Running Android OS (Kit-Kat which will be upgraded to Lollipop) this octa-core 1.7Ghz is
expandable to 32GB via a Micro SD card. It also comes with a dedicated app store (called
simply "Apps") that offers users quick and easy access to a hand-picked selection of
applications suited to their interests (there is also full access to Google Play).

    Aimed at consumers who want a smartphone that is easier to use than what they are
currently using (or being offered), the IM5 serves a market segment that - to date - has
been poorly served by handset manufacturers.

    Adds Eileen Murphy, VP Brand Licensing at Kodak: "Too many memories stay stuck on
mobile phones, often because the process for sharing them is too complicated for users;
that's why we've partnered on the IM5, the first device in a range of mobile products that
takes our heritage and experience in photographic technology and combines it with
Bullitt's expertise in designing high-quality devices for a specific target consumer."

    Full specification for the Kodak IM5 smartphone:

            Custom built, intuitive user interface
        Remote Management software
        Dedicated app store with hand-picked selection of apps
        Octa-core 1.7 GHz processor
        5" full HD screen
        13 MP rear camera with AF and flash, 5MP front camera
        8 GB ROM 1GB RAM (expandable to 32 GB via Micro SD)

    Available in white or black, the Kodak IM5 can be seen at CES 2015 on the Kodak stand
in South Hall 1, Booth 21818 and at the Pepcom Digital Experience event. It will be
available globally, starting with roll-out in Europe from end of Q1 2015.

    The Kodak trademark is used under license from Kodak.

    Photo:
    http://photos.prnewswire.com/prnh/20150106/723857

Photo:http://photos.prnewswire.com/prnh/20150106/723857
http://photoarchive.ap.org/
Bullitt Group

CONTACT: For more information, photography and to arrange an interview with Kodak and Bullitt Group executives at CES please contact: Bullitt Group, Paul Wooding, PR Director, pwooding@bullitt-group.com, T: +44-(0)7540437282; Kodak, Kelly Mandarano, Kelly.mandarano@kodak.com, +1-585-724-0903

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