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Games2win Partners With Yash Raj Films for Movie Based Games
MUMBAI, February 19, 2015 /PRNewswire/ --
Games2win ("G2W"), a global casual games company with 50+ million mobile game
downloads, announced a licensing deal with Yash Raj Films Licensing ("YRFL"), the
licensing division of Yash Raj Films ("YRF"), India's leading film studio.
As the first step in developing a casual gaming domain under YRFL, Games2win will be
creating a set of 5 games based on YRF's iconic Bollywood content. The first game under
this non-exclusive licensing agreement is called "Movie Mania - Spot Differences" and is
based on YRF's timeless mega hit Dilwale Dulhania Le Jayenge (DDLJ). The free game just
released on the Google Play Store
[https://play.google.com/store/apps/details?id=air.com.games2win.moviemaniasd ] to coincide
with Valentine's Day. The second game is based on YRF's next major release Detective
Byomkesh Bakshy!
Alok Kejriwal - CEO and Co-Founder of Games2win explained, "YRF is the most iconic of
all Bollywood studios. Their movies are immortal, loved and celebrated worldwide. As
global leaders in gaming, we want to marry their content with our game expertise and
create exciting casual games that everyone will love to play."
The games G2W will create under this extraordinary collaboration will consist of both
new YRF films and titles derived from their gold plated catalogue of movies such as DDLJ,
Ek Tha Tiger, Chak De India and many more.
"Our YRF inspired games will be matched with G2W's best-suited game engines creating a
variety of games that audiences will appreciate and love to play. The game we are creating
for the film Detective Byomkesh Bakshy will be an amazing detective game that is based on
encountering hidden objects situated throughout the game, a game format that is extremely
popular globally. For DDLJ, the game design will be one that can be enjoyed by all family
members. As a business, G2W believes that the future of entertainment is digital
engagement, which will be achieved through the combination of popular films and addictive
game play," added Alok Kejriwal.
Rohit Sobti, VP - Licensing and Merchandising at YRFL, said, "We are in the process of
building a gaming portfolio for YRF Intellectual Property (IP). We look to produce
appealing games that complement our films and not only a promotional tool. We are thrilled
at having the opportunity to develop appealing and challenging games with G2W that are
based on award-winning YRF titles. The genres of games that are in development are Match
Three, Spot the Difference and Quiz games. The intent of these casual games we develop
with G2W is to provide fans of YRF an entertaining experience that extends the enjoyment
they receive from our movies."
Image Links for 'Movie Mania - Spot Differences':
(1) Game Icon:
http://games2winmedia.com/wp-content/uploads/2015/02/movie_mania_spot_differences.png
(2) Gameplay Screen:
http://games2winmedia.com/wp-content/uploads/2015/02/movie_mania_spot_differences_game.png
About Yash Raj Films (YRF)
Yash Raj Films (YRF) is one of the biggest privately owned studios in India. In the
last four decades, YRF has grown from strength to strength and is the country's premier
independent studio conglomerate. The company's core lies in the production and
distribution of some of the industry's top grossing films and today has India's most
enviable film catalogue. With offices in New York, London, and Dubai, YRF handles its own
global distribution of films. YRF has its own state-of-the-art fully integrated studio. It
has recently forayed into the international space with YRF Entertainment. The company has
its own music and home entertainment labels, design cell and post-production facilities,
marketing, digital, licensing, merchandising and talent management divisions, as well as
in-house units focused on the creation of television software, ad films and music videos.
YRF is an integral part of the entertainment business in India. Know more:
http://www.yashrajfilms.com
About Games2win
Games2win is a gigantic casual games business, operating across a global footprint,
leveraging its own IP. The business has clocked 50 million game downloads across the
iTunes, Android, Windows and Kindle platforms without advertising or paid installs. Three
of its games - Parking Frenzy, Fab Tattoo Artist and Super Mom have topped the global app
charts. Know more: http://games2winmedia.com
Media Contact:
Chhavi Kejriwal,
chhavi@games2win.com,
+91-(0)22-235-11497, Games2win India Pvt. Ltd.
Games2win India Pvt. Ltd.
Games2win Partners With Yash Raj Films for Movie Based Games
MUMBAI, February 19, 2015 /PRNewswire/ --
Games2win ("G2W"), a global casual games company with 50+ million mobile game
downloads, announced a licensing deal with Yash Raj Films Licensing ("YRFL"), the
licensing division of Yash Raj Films ("YRF"), India's leading film studio.
As the first step in developing a casual gaming domain under YRFL, Games2win will be
creating a set of 5 games based on YRF's iconic Bollywood content. The first game under
this non-exclusive licensing agreement is called "Movie Mania - Spot Differences" and is
based on YRF's timeless mega hit Dilwale Dulhania Le Jayenge (DDLJ). The free game just
released on the Google Play Store
[https://play.google.com/store/apps/details?id=air.com.games2win.moviemaniasd ] to coincide
with Valentine's Day. The second game is based on YRF's next major release Detective
Byomkesh Bakshy!
Alok Kejriwal - CEO and Co-Founder of Games2win explained, "YRF is the most iconic of
all Bollywood studios. Their movies are immortal, loved and celebrated worldwide. As
global leaders in gaming, we want to marry their content with our game expertise and
create exciting casual games that everyone will love to play."
The games G2W will create under this extraordinary collaboration will consist of both
new YRF films and titles derived from their gold plated catalogue of movies such as DDLJ,
Ek Tha Tiger, Chak De India and many more.
"Our YRF inspired games will be matched with G2W's best-suited game engines creating a
variety of games that audiences will appreciate and love to play. The game we are creating
for the film Detective Byomkesh Bakshy will be an amazing detective game that is based on
encountering hidden objects situated throughout the game, a game format that is extremely
popular globally. For DDLJ, the game design will be one that can be enjoyed by all family
members. As a business, G2W believes that the future of entertainment is digital
engagement, which will be achieved through the combination of popular films and addictive
game play," added Alok Kejriwal.
Rohit Sobti, VP - Licensing and Merchandising at YRFL, said, "We are in the process of
building a gaming portfolio for YRF Intellectual Property (IP). We look to produce
appealing games that complement our films and not only a promotional tool. We are thrilled
at having the opportunity to develop appealing and challenging games with G2W that are
based on award-winning YRF titles. The genres of games that are in development are Match
Three, Spot the Difference and Quiz games. The intent of these casual games we develop
with G2W is to provide fans of YRF an entertaining experience that extends the enjoyment
they receive from our movies."
Image Links for 'Movie Mania - Spot Differences':
(1) Game Icon:
http://games2winmedia.com/wp-content/uploads/2015/02/movie_mania_spot_differences.png
(2) Gameplay Screen:
http://games2winmedia.com/wp-content/uploads/2015/02/movie_mania_spot_differences_game.png
About Yash Raj Films (YRF)
Yash Raj Films (YRF) is one of the biggest privately owned studios in India. In the
last four decades, YRF has grown from strength to strength and is the country's premier
independent studio conglomerate. The company's core lies in the production and
distribution of some of the industry's top grossing films and today has India's most
enviable film catalogue. With offices in New York, London, and Dubai, YRF handles its own
global distribution of films. YRF has its own state-of-the-art fully integrated studio. It
has recently forayed into the international space with YRF Entertainment. The company has
its own music and home entertainment labels, design cell and post-production facilities,
marketing, digital, licensing, merchandising and talent management divisions, as well as
in-house units focused on the creation of television software, ad films and music videos.
YRF is an integral part of the entertainment business in India. Know more:
http://www.yashrajfilms.com
About Games2win
Games2win is a gigantic casual games business, operating across a global footprint,
leveraging its own IP. The business has clocked 50 million game downloads across the
iTunes, Android, Windows and Kindle platforms without advertising or paid installs. Three
of its games - Parking Frenzy, Fab Tattoo Artist and Super Mom have topped the global app
charts. Know more: http://games2winmedia.com
Media Contact:
Chhavi Kejriwal,
chhavi@games2win.com,
+91-(0)22-235-11497, Games2win India Pvt. Ltd.
Games2win India Pvt. Ltd.