Honor to Celebrate Honor Day; Prizes Worth Rs. 8 Lakh to be Won

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April 6, 2015
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Honor to Celebrate Honor Day; Prizes Worth Rs. 8 Lakh to be Won

NEW DELHI, April 6, 2015 /PRNewswire/ --

    - Honor Day to be Celebrated Across 18 Countries

    - Company Aims to Reach out to 3.2 Billion People Through its Campaign 'Chak de Honor'

    Honor, Huawei's smartphone e-brand for digital natives, is set to celebrate 'Honor
Day' on which the company will be offering amazing deals on their products along with
prizes for their customers. Honor Day campaign - 'Chak de Honor' - will go live
exclusively on Flipkart.com
[http://www.flipkart.com/honor-4x?otracker=nmenu_sub_electronics_0_Huawei%20Honor%20 ] in
India on 8th April, 2015. Honor Day will simultaneously go live in 18 countries.

    On this day, the company will offer heavy discounts on their smartphones and other
products. In India, Honor will be giving away prizes worth Rs. 8 lakh, which includes
exclusive tickets for IPL matches with hospitality worth Rs. 6500 each to its customers
along with other exciting prizes. The winners for the Honor Day will be chosen through a
lucky draw. Through the Honor Day campaign, the company aims to sell 2 million devices
globally, reaching out to an estimated 3.2 billion consumers who will be participating in
the Honor Day celebrations.

    Expressing his thoughts, Mr. Allen Wang, President of Consumer Business Group, Huawei
India, said,"Honor is committed to be a global leading digital brand for mobile
generation. Customers from across sections have testified Honor products as the
best-in-line products with great value proposition. The success of Honor products like
Honor 3C and Honor 6 has reinforced the company's commitment. Honor day will be a
testimony to consumers who are the real endorsers of the brand. With this campaign, we aim
to reach to 3.2 billion people and sell 2 million devices globally."

    The target consumers of Honor are the digital native generation, a group that spends
more than one-third of their time on the Internet for socialising, entertainment,
shopping, studying or simply staying connected. They are young, vibrant and driven by
passion. Honor brand has clocked sales of over 20 million Honor phones in 2014, accounting
for a global revenue of about USD 2.4 billion with a 24 times increase.

    About Honor:

    Honor is Huawei's smartphone e-brand and is the world's leading smartphone e-brand.
Honor has been expanding aggressively in global markets, and has successfully launched its
products in 57 global markets within 6 months in 2014, entering the bestselling charts in
most of the European countries where it was launched. Accordingly, Honor obtains a huge
user base which has yielded powerful mouth-spreading asset. Honor products also enjoy
global aesthetics, super processing technology and massive patent support. The three basic
characteristics of Honor products are: best camera, long battery life and remarkable
craftsmanship. Honor is born for ultimate tech innovation. For more information, visit
http://www.hihonor.in [http://www.hihonor.in ]

       
        Media Contact:
        Anish Bangia,
        Anish.Bangia@Fleishman.com,
        +91-9911104244,
        Fleishman Hillard

Honor

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