The report's author Professor Peter Wells, Director at the Centre for Automotive
Industry Research at Cardiff Business School, Cardiff University, argues that new entrants
such as Google and Apple will pose a credible threat to established auto maker. He also
expects that the key issue not be technology but rather how autonomous cars will be
integrated into society.
"These are exciting times in the automotive business. Over the next ten years vehicle
manufacturers and suppliers alike will have to consider the changes that are coming and
adapt.
"Those companies who fail to adapt to the rapidly changing technological and business
landscapes will eventually disappear," Leggett added.
Professor Wells outlines three potential visions for the future of the car in the
report; cocoon car; commodity car; and eternal car, and he details the implications of
each vision for OEMs and automotive suppliers.
The report also covers the possible impact of urbanisation on autonomous vehicle
takeup, and examples of collaboration between automotive and technology companies.
Established in 1999, just-auto is a leading online resource for the global automotive
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