eDigitalResearch Launch Next-Generation Exploratory Text Analytics Tool

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September 24, 2015
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eDigitalResearch Launch Next-Generation Exploratory Text Analytics Tool

LONDON, September 24, 2015 /PRNewswire/ --

       
        - World-class text analytics engine teamed with intuitive and exploratory interface
          creates a distinctive leading-edge tool
        - Unravel the story and explore verbatim from a range of data, including social media
          comments and live chat exchanges
        - Fully integrated with all eDigitalResearch products and services - including
          dashboards and closed loop feedback

    Voice of the Customer leaders eDigitalResearch have announced the launch of their
next-generation exploratory text analytics tool, HUB Text Analytics.

    An evolution of HUB - eDigitalResearch's real-time insight platform - HUB Text
Analytics uses new technology and data visualisation techniques to allow users to unravel
the story behind customer comments. Built using a world-class text analytics engine and
intuitive interface with a core focus on usability, HUB Text Analytics is designed as a
simple, yet customisable exploratory verbatim tool, unlike many other 'black box'
analytics solutions in the marketplace.

    The unique set-up of HUB Text Analytics means that almost all aspects of the solution
are highly customisable; from tweaking libraries and sentiment brackets to building
bespoke categorisation options. HUB Text Analytics is fully supported by
eDigitalResearch's insight and staff engagement expertise meaning that users can
effectively and confidently share results around businesses to make a real difference to
the customer experience. Users also have access to a vast array of libraries created by
eDigitalResearch so accurate analysis can start straight away.

    Combining text comments and data from multiple sources, brands and businesses can
easily turn the unstructured Voice of the Customer into tangible insight and action thanks
to the tools numerous features. Comments are automatically analysed for themes, categories,
sentiment and strength of feeling all in real-time so that businesses are able to
effectively monitor and manage their customer experience. HUB Text Analytics is even able
to detect truly unhappy customers and alert relevant staff members - whether that's
in-store teams or departments in charge of various products or services - when a negative
situation has arisen, empowering businesses to step in and resolve any issues.

    HUB text Analytics is also designed to explore comments and discover emerging trends,
as well as categorise what's being said and monitor themes over time. The intuitive
platform is compatible with all of eDigitalResearch's products and services, including the
company's leading dynamic dashboards - analysed and relevant comments can easily be
integrated into dashboards so staff around businesses can easily identify emerging trends
and quickly see what's being said about them.

    Nada Gillard, Product Director at eDigitalResearch, comments, "HUB Text Analytics
really is like nothing else on offer on the market - a number of key clients are already
using it to discover what customers are saying and the feedback has been really positive.
It's an exploratory tool built with all users in mind - it's designed so that everyone
from insight executives to customer service managers can better understand what's being
said from anywhere customers are talking about their business. We want people to able to
explore and discover something new and identify the key actions that will help them to
improve. Powered by a world-class text analytics engine, users can have real faith and
confidence in results and thanks to our great staff engagement techniques, can really
shout about resulting insight to the rest of their business.

    "The tool is completely future-proof and customisable - its key for our clients to be
able to get what they want and need from it and therefore have designed a completely
transparent tool that they can use with confidence to change their business".

    HUB Text Analytics is available now for all new and existing eDigitalResearch clients
and is the ideal add-on for any Voice of the Customer programme.

    About eDigitalResearch 

    eDigitalResearch is the leading provider of SaaS Voice of the Customer programmes &
empower businesses to make critical decisions through customer insight. By combining our
proprietary technology with focused insight and thought leadership, we're able to provide
a truly unique solution - from real-time closed-loop customer feedback to Panels and
Communities.

    For more information, please contact Liana Vickery on
liana.vickery@edigitalresearch.com or by calling +44(0)1489-772920.

eDigitalResearch

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