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Ola Launches 'Swachh Car Abhiyan' Ahead of the Swachh Bharat Diwas
BANGALORE, October 1, 2015 /PRNewswire/ --
- The Swachh Car Abhiyan is an Initiative Taken by Ola to Encourage and Promote the
Cleanliness of Cars Amongst DriversÂ
- The Campaign is Accompanied by Recognition and Rewards for Driver Partners on the
Ola AppÂ
Ahead of the 'Swachh Bharat Diwas' tomorrow, Ola, India's most popular mobile app for
personal transportation, today announced the launch of the 'Swachh Car Abhiyan' for
drivers on its platform. Hundreds of thousands of driver partners on the Ola platform
ranging from cabs, auto-rickshaws to taxis, offer their services to millions of customers
who request a ride from the Ola app. This initiative will encourage drivers and customers
alike to contribute to a cleaner India. The initiative has been taken by Ola to promote
cleanliness amongst the drivers' community. In its first phase, the initiative will be
live in four major cities of the country including Delhi, Bangalore, Mumbai and Kolkata.
The Swachh Car Campaign at Ola will advance in four phases with the first two phases
dedicated towards evangelising, motivating, and incentivising driver-partners as well as,
encouraging customers to constantly share feedback around cleanliness. As part of the
first two phases of this campaign, Ola will recognise and reward drivers who have
consistent positive feedback on cleanliness as Swachh Car Ambassadors. To help all drivers
continue to maintain cleanliness in-cab, Ola will hand out free Swachh Car kits and enable
free car cleaning at its partner relationship centres across these cities. Considering
cleanliness as an imperative, the feedback given by customer on the driver will be
composite of the cleanliness level of cars, based on which drivers will earn their
incentives. The next two phases will involve spreading the message of a cleaner India with
large partnerships as well as, implementation of technology to crowd source quality audits
at scale.
Speaking about the initiative, Pranay Jivrajka, Chief Operating Officer at Ola said,
"At Ola, we take extreme care towards helping driver partners deliver consistent
experience to customers, beyond the technology platform. Training, audit and cleanliness
has always been at the forefront for improved customer experience and is integral to
skilling our partners as professionals in the long run. We join the country in promoting
the message of cleanliness on this august occasion and we are confident that drivers and
customers will participate in this on-going program by doing their bit."
Ola has always adopted measures which are in coherence with a cleaner ecosystem by
first-of-its-kind initiatives like training, audit and standardisation of vehicles
registered on the platform. Ola also allows customers to share instant feedback to enable
quality checks as and when required. Earlier last month, the company announced the
implementation of a first-of-its-kind technology on its app in the state of Delhi, to
proactively distinguish vehicles based on fuel type and giving users the option to choose
only CNG cars for travel within the state, resulting in considerable reduction of carbon
footprint from driver partners in the state.
About Ola:
Founded in January 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola
(formerly Olacabs), is India's most popular mobile app for personal transportation. Ola
integrates city transportation for customers and driver partners onto a mobile technology
platform ensuring convenient, transparent and quick service fulfilment. Ola is committed
to its mission of building mobility for a billion people. Using the Ola mobile app, users
across 100+ cities can book from over 250,000 cabs and 65,000 vehicles across
auto-rickshaws, Kaali Peeli taxis and yellow taxis. The app is available on Windows,
Android and iOS platforms. Ola recently acquired TaxiForSure, India's second largest cab
aggregator, which continues to operate as an independent brand. Please visit
http://www.olacabs.com [http://www.olacabs.com ] for more information.
Â
Media Contact: Â
Saumitra ChandÂ
soumitra.chand@olacabs.comÂ
+91-9535044316Â
Manager - Communications and PR, OlaÂ
Â
Ola
Ola Launches 'Swachh Car Abhiyan' Ahead of the Swachh Bharat Diwas
BANGALORE, October 1, 2015 /PRNewswire/ --
- The Swachh Car Abhiyan is an Initiative Taken by Ola to Encourage and Promote the
Cleanliness of Cars Amongst DriversÂ
- The Campaign is Accompanied by Recognition and Rewards for Driver Partners on the
Ola AppÂ
Ahead of the 'Swachh Bharat Diwas' tomorrow, Ola, India's most popular mobile app for
personal transportation, today announced the launch of the 'Swachh Car Abhiyan' for
drivers on its platform. Hundreds of thousands of driver partners on the Ola platform
ranging from cabs, auto-rickshaws to taxis, offer their services to millions of customers
who request a ride from the Ola app. This initiative will encourage drivers and customers
alike to contribute to a cleaner India. The initiative has been taken by Ola to promote
cleanliness amongst the drivers' community. In its first phase, the initiative will be
live in four major cities of the country including Delhi, Bangalore, Mumbai and Kolkata.
The Swachh Car Campaign at Ola will advance in four phases with the first two phases
dedicated towards evangelising, motivating, and incentivising driver-partners as well as,
encouraging customers to constantly share feedback around cleanliness. As part of the
first two phases of this campaign, Ola will recognise and reward drivers who have
consistent positive feedback on cleanliness as Swachh Car Ambassadors. To help all drivers
continue to maintain cleanliness in-cab, Ola will hand out free Swachh Car kits and enable
free car cleaning at its partner relationship centres across these cities. Considering
cleanliness as an imperative, the feedback given by customer on the driver will be
composite of the cleanliness level of cars, based on which drivers will earn their
incentives. The next two phases will involve spreading the message of a cleaner India with
large partnerships as well as, implementation of technology to crowd source quality audits
at scale.
Speaking about the initiative, Pranay Jivrajka, Chief Operating Officer at Ola said,
"At Ola, we take extreme care towards helping driver partners deliver consistent
experience to customers, beyond the technology platform. Training, audit and cleanliness
has always been at the forefront for improved customer experience and is integral to
skilling our partners as professionals in the long run. We join the country in promoting
the message of cleanliness on this august occasion and we are confident that drivers and
customers will participate in this on-going program by doing their bit."
Ola has always adopted measures which are in coherence with a cleaner ecosystem by
first-of-its-kind initiatives like training, audit and standardisation of vehicles
registered on the platform. Ola also allows customers to share instant feedback to enable
quality checks as and when required. Earlier last month, the company announced the
implementation of a first-of-its-kind technology on its app in the state of Delhi, to
proactively distinguish vehicles based on fuel type and giving users the option to choose
only CNG cars for travel within the state, resulting in considerable reduction of carbon
footprint from driver partners in the state.
About Ola:
Founded in January 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola
(formerly Olacabs), is India's most popular mobile app for personal transportation. Ola
integrates city transportation for customers and driver partners onto a mobile technology
platform ensuring convenient, transparent and quick service fulfilment. Ola is committed
to its mission of building mobility for a billion people. Using the Ola mobile app, users
across 100+ cities can book from over 250,000 cabs and 65,000 vehicles across
auto-rickshaws, Kaali Peeli taxis and yellow taxis. The app is available on Windows,
Android and iOS platforms. Ola recently acquired TaxiForSure, India's second largest cab
aggregator, which continues to operate as an independent brand. Please visit
http://www.olacabs.com [http://www.olacabs.com ] for more information.
Â
Media Contact: Â
Saumitra ChandÂ
soumitra.chand@olacabs.comÂ
+91-9535044316Â
Manager - Communications and PR, OlaÂ
Â
Ola