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LeTV Creates E-tail History by Notching up Sales Worth USD 280 Million in a Single Day
BEIJING and BANGALORE, October 6, 2015 /PRNewswire/ --
The Sales Figures are Ahead of Flipkart's Big Billion Day Sale Which Clocked USD 100
Million in 2014
For a new comer, LeTV is defined in China as the market changer and disruptor by
introducing super high performance phones with affordable prices. On September 19, at an
annual LeTV fans festival, the company created history by smashing all previous records by
notching up sales worth USD 280 million or 1.78 billion Yuan in a single day. The
Beijing-headquartered LeTV, a manufacturer-marketer of smartphones and other smart devices,
has recently set up operations in the US and is interested in the Indian market. As a
reflection of the brand's strong online presence, currently, LeTV's Indian Facebook page
has over 13,000 fans with one of the posts receiving almost a 100,000 likes and 1,000
shares.
    (Photo:Â
http://photos.prnewswire.com/prnh/20151006/10132010)
LeTV originated as China's largest online video-streaming company, and each year
spends billions of dollars worldwide in buying content for the largest online movie and TV
drama library that it owns. The company with employee strength of 5,000 has a market
capitalization of around $12 billion on the Shenzhen Stock Exchange. It has also started
making its own premium smart TV to stream its content and beats out stalwarts like Samsung
and Sony in the Chinese market.
In China, the brand has also surpassed Apple's iPhone sales as of August 2015. LeTV
has outstripped iPhone and Samsung in becoming an online high-end smart phones sales
champion in China for two consecutive months, since LeTV launched its flagship phone LE
Max in July, according to a latest report from Sino Market Research, a subsidiary of
Germany research company GFK. The report says, for online high-end phone (Over US$472/unit)
market in China, LE Max has out taken iPhone and Samsung since this July, becoming the
top seller. Overall in August, LeTV ranked No.5 for taking 4.5% online smart phone market
by selling 427,000 smart phones, including LE 1, LE 1Pro and the flagship LE Max. Â
About LeTV:Â
LeTV is a listed company in China. Headquartered in Beijing, this 11-year old company
has grown into a full-fledged multinational with a wide range of products including smart
phones, smart TVs, smart electric vehicles, movies and TV shows and sports events.
It is China's first company to pioneer the concept of 'ecosystem' products. LeTV has
China's largest content library, including movies, TV dramas, entertainment shows,
concerts, and sports games, which could be viewed on LeTV's terminals, like phones, TVs
and electric vehicles, and these terminals could be interacted through LeTV's eco-network.
Â
For further media information, contact:Â
Sandeep Deb Varman Â
sandeep.varman@bm.com Â
+91-9916020191Â
Genesis Burson-MarstellerÂ
Â
Photo:
http://photos.prnewswire.com/prnh/20151006/10132010
Photo:http://photos.prnewswire.com/prnh/20151006/10132010
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151006/10132010
http://photoarchive.ap.org/
LeTV
LeTV Creates E-tail History by Notching up Sales Worth USD 280 Million in a Single Day
BEIJING and BANGALORE, October 6, 2015 /PRNewswire/ --
The Sales Figures are Ahead of Flipkart's Big Billion Day Sale Which Clocked USD 100
Million in 2014
For a new comer, LeTV is defined in China as the market changer and disruptor by
introducing super high performance phones with affordable prices. On September 19, at an
annual LeTV fans festival, the company created history by smashing all previous records by
notching up sales worth USD 280 million or 1.78 billion Yuan in a single day. The
Beijing-headquartered LeTV, a manufacturer-marketer of smartphones and other smart devices,
has recently set up operations in the US and is interested in the Indian market. As a
reflection of the brand's strong online presence, currently, LeTV's Indian Facebook page
has over 13,000 fans with one of the posts receiving almost a 100,000 likes and 1,000
shares.
    (Photo:Â
http://photos.prnewswire.com/prnh/20151006/10132010)
LeTV originated as China's largest online video-streaming company, and each year
spends billions of dollars worldwide in buying content for the largest online movie and TV
drama library that it owns. The company with employee strength of 5,000 has a market
capitalization of around $12 billion on the Shenzhen Stock Exchange. It has also started
making its own premium smart TV to stream its content and beats out stalwarts like Samsung
and Sony in the Chinese market.
In China, the brand has also surpassed Apple's iPhone sales as of August 2015. LeTV
has outstripped iPhone and Samsung in becoming an online high-end smart phones sales
champion in China for two consecutive months, since LeTV launched its flagship phone LE
Max in July, according to a latest report from Sino Market Research, a subsidiary of
Germany research company GFK. The report says, for online high-end phone (Over US$472/unit)
market in China, LE Max has out taken iPhone and Samsung since this July, becoming the
top seller. Overall in August, LeTV ranked No.5 for taking 4.5% online smart phone market
by selling 427,000 smart phones, including LE 1, LE 1Pro and the flagship LE Max. Â
About LeTV:Â
LeTV is a listed company in China. Headquartered in Beijing, this 11-year old company
has grown into a full-fledged multinational with a wide range of products including smart
phones, smart TVs, smart electric vehicles, movies and TV shows and sports events.
It is China's first company to pioneer the concept of 'ecosystem' products. LeTV has
China's largest content library, including movies, TV dramas, entertainment shows,
concerts, and sports games, which could be viewed on LeTV's terminals, like phones, TVs
and electric vehicles, and these terminals could be interacted through LeTV's eco-network.
Â
For further media information, contact:Â
Sandeep Deb Varman Â
sandeep.varman@bm.com Â
+91-9916020191Â
Genesis Burson-MarstellerÂ
Â
Photo:
http://photos.prnewswire.com/prnh/20151006/10132010
Photo:http://photos.prnewswire.com/prnh/20151006/10132010
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151006/10132010
http://photoarchive.ap.org/
LeTV