David Hoodis and Danny Westheimer Join Freshub Advisory Board

David Hoodis and Danny Westheimer Join Freshub Advisory Board

Retail technology veterans to help Freshub realize its vision of connecting the smart kitchen to the retail industry

TEL AVIV, Israel, January 18, 2016 /PRNewswire/ --

    Smart Kitchen Commerce company Freshub today announced that renowned retail technology
veterans David Hoodis and Danny Westheimer have agreed to assume active roles on the
company's Advisory Board. This coincides with the company's 2016 plans to aggressively
expand its presence into key retail brands, and become a significant player in the
emerging IoT and Smart Kitchen domains.

    David Hoodis [https://media.licdn.com/media/p/3/000/1dd/0e9/231dc19.jpg ], a former
Wal-Mart, Modell's Sporting Goods and NCR executive, is a recognized expert in retail
innovation and workforce efficiency. David, who currently serves as President of IRI
Retail, has more than 22 years of experience working with hundreds of retailers across the
globe, and brings with him a wealth of retail knowledge and best practices.

    NCR Chairman's Award Winner Danny Westheimer
[https://media.licdn.com/media/p/8/000/22d/12e/15e0e0e.jpg ] is a highly respected and
influential figure in the retail technology industry. With more than 28 years of
experience with NCR, Fujitsu and Retalix, Danny brings vast expertise and deep domain
proficiency, with a rich track record of close strategic collaboration with a range of key
retail brands.

    "I have tremendous respect for Freshub's innovative approach," says David Hoodis. "I
believe it is a real pioneer in the space of Retail IoT and am excited to be joining its
Board of Advisors".
"This is a truly exciting venture," adds Danny Westheimer. "I'm very enthusiastic to be
joining the company's Board, and to actively be involved in connecting the Smart Home with
retail".

    "We are thrilled to have two such prominent leaders of the retail technology industry
join our ranks," says Freshub CEO Iri Zohar. "The leadership skills and professional
expertise these industry superstars bring will serve Freshub well, as we expand our unique
solution to meet the rapidly growing need to connect the Smart Kitchen to retail stores.
Both David and Danny possess valuable entrepreneurial perspective that is sure to
significantly strengthen our relations with the retail community".

    About Freshub 

    Freshub is a leading Smart Kitchen Commerce technology provider, systems integrator
and business advisor, bringing grocery retailers and appliance manufacturers together to
make the smart kitchen a reality. We offer consumers direct access to their supermarkets,
to easily add items to the online shopping carts, generate shopping lists or clip digital
coupons - via voice commands, or by simply waving grocery items in front of the kitchen
connected appliances such as refrigerators, microwaves, countertop music players and smart
bins.

       
         
        For more info, please contact: 
        Ruthie Weitz-Leopold 
        VP Marketing 
        Freshub 
        http://www.freshub.com 
        E: ruthiewl@freshub.com 
        T: +972-54-4499-054 
        EmptyBreak:MARKER 
        Uriah Av-Ron 
        PR for Freshub 
        E: uriah@oasis-pr.com 
        T: +1-(646) 755-6120 

     

Freshub