Lithuanians Triumph in Western Union Tender

Lithuanians Triumph in Western Union Tender

VILNIUS, Lithuania, May 24, 2016 /PRNewswire/ --

    In June, a Lithuanian-based company Vertex is going to start sending two-way
communication SMS messages to the clients of Western Union. This type of messages allows
customers to reply and receive provided benefits and privileges. The service will be
launched in the UAE and later will be introduced in more countries. 

    "One of the largest financial corporations in the world trusts us to help it manage
SMS loyalty redemption. When its clients send SMS to our two-way communication messages,
our systems will update data about them. So, winning this tender is an ultimate
recognition of our experience, infrastructure, and potential," says Ernestas Petkevicius,
the CEO of Vertex.

(Photo:
http://photos.prnewswire.com/prnh/20160520/370363 )

    The Lithuanian company will provide the service through its VertexSMS platform.
Two-way communication messages will allow enabling reply2redeem service to loyal customers
of Western Union. When such message is received, a person will be provided with the
loyalty reward he or she is going to select.

    "Our vendor had to meet a number of safety requirements. Vertex proved that they can
adapt their technical solutions very quickly to meet them and they offered adequate
pricing. What is more, we have already had a chance to see this company in action during
other projects," states Felipe Echeverri, Product Development & Delivery Director of
Western Union.

    The Lithuanian company has been helping Western Union with communication through SMS
messaging since 2012. Until now, it has focused on sending out traditional short messages
to clients of the financial company in 50 countries around the globe.

    Vertex will coordinate two-way communication messaging with Western Union offices and
service centers in Lithuania, Italy, and India.

    About Vertex 

    Vertex is the largest bulk SMS messaging company in Lithuania. In 2013 it delivered
250 million of short messages and in 2014 this number increased to 350 million. Most of
them were targeted at residents of Middle Eastern, African, Latin American countries,
China and Germany. In 2015 Vertex became the first company in Lithuania which adopted ISO
27001 standard of information security management systems. The company took first place in
Gazele 2015 awards as the fastest growing ICT Company in 2011-2014.

    Photo:
    http://photos.prnewswire.com/prnh/20160520/370363

Photo:http://photos.prnewswire.com/prnh/20160520/370363
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160520/370363
http://photoarchive.ap.org/
Vertex

CONTACT: More details: Ernestas Petkevicius, CEO of Vertex, ernestas@vertex.lt, +370 685 84267, Greta Urman, Western Union, Communication Manager ROCs Operations, greta.urman@westernunion.com, +370 638 44541