LeEco Launches a One-of-its-kind '200 CEOs' Recruitment Program

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June 13, 2016
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LeEco Launches a One-of-its-kind '200 CEOs' Recruitment Program

BANGALORE, June 13, 2016 /PRNewswire/ --

    At the successful mega launch event on June 8, where LeEco unveiled its second
generation Superphones, Le 2 and Le Max2 and marketplace E-commerce website, LeMall; LeEco
also unveiled the first-of-its-kind customer engagement, 'CEO Program'. As part of the
program, LeEco will be looking for 200 CEOs - Chief Experience Officers who will be the
lucky few to become the early adopters of LeEco's second generation Superphones - Le 2.

    The CEO recruitment program is an unprecedented campaign both in terms of scale and
nature undertaken in India so far.

    The registration for the CEO program will open at 12 PM, June 15, 2016 and will close
at 10 AM, June 20, 2016. The company will announce the top 200 applicants at 12 PM, June
20, 2016 and will offer 200 units of testing version of the Le 2 to early adopters. These
200 Chief Experience Officers will get the phones free of charge, together with a one-year
valid privilege card, which provides multiple benefits such as giveaways, special events,
early buy and so on. In addition, the Superphones will come with industry's first Type C
CDLA interface replacing the age-old 3.5mm headphone port.

    The registration window will be opened on LeMall.com
[http://in.lemall.com/in/index.html?ref=hp-head-home ] (LeEco's marketplace E-commerce
website), and users can also access the page through LeEco's official Facebook and LeMe
community. Early adopters will need to scramble to get one 'CEO' position as the event
will be conducted in the mode of a flash sale.

    The company has also announced the first flash sale of its newly launched Le Max 2 on
June 28, 2016, and Le 2 in early July, while the registration of both models will kick off
on June 20th on Flipkart.

    On June 8th, at a packed event with close to 2000 people, LeEco announced that both
its new Superphones comes at an extremely attractive price. Le 2 comes with 3GB RAM+32GB
ROM, Le Max2 packs in 4GB RAM+32GB ROM, and the other variant of Le Max2 packs in 6GB
RAM+64GB ROM. All the Superphones come bundled with a one year Supertainment membership
program, if purchased alone. Both the Superphones will be available on LeMall and
Flipkart.

    LeEco has a unique way to interact with its customer base and Superfans. It follows
the 'Customer always comes first' model that is based on Consumer Planning to Consumer
Model (CP2C) philosophy. The selected 200 Chief Experience Officers (as the company calls
them) will be the lucky ones to get their hands on the company's recently-launched
Superphones.

    LeEco also gives the 'CEOs' not only a chance to access its new OTAs, but also make
them an important part of its pre-OTA Beta testing group. They get early access to its
news features, optimisations and eUI upgrades and the company will use their feedback for
the improvement of products and services.

    About LeEco: 

    LeEco, formerly known as Letv, is a global pioneering Internet and technology company
with multiple Internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.

    With 'Complete Ecosystem, ground-breaking technologies and disruptive pricing' as the
guiding principle, LeEco is engaged in a myriad of businesses, spanning from
Internet-based Super TV and Superphones, video production and distribution, smart
devices/accessories and large-screen applications, to E-commerce and even connected
super-electric cars. The company also features one of the world's largest content
libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which
can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in
the near future, Le Autos. Breaking the barriers of industries, LeEco provides
personalized products and services for an enhanced user experience at disruptive prices.

       
         
        Media Contact: 
        Aaron Samuel Rajendran 
        aaronsamuel@le.com 
        +91-9686100143 
        LeEco, India 

     

Le Ecosystem Technology India Pvt. Ltd.

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