giffgaff's Interactive Billboard Triggers Epic Experience For Unsuspecting Londoners

giffgaff's Interactive Billboard Triggers Epic Experience For Unsuspecting Londoners

LONDON, June 27, 2016 /PRNewswire/ --

       Stunt brings to life what it means to be free from your mobile phone contract 

    Visitors to London's Brick Lane were plunged into a dramatic, funny and immersive
street theatre performance as they interacted with a giant billboard.

(Photo:
http://photos.prnewswire.com/prnh/20160626/383425 )

(Photo:
http://photos.prnewswire.com/prnh/20160626/383426 )

    The stunt was created by giffgaff - the community-led mobile network most known for
its no-contract approach to mobile - to highlight their recent TV ad that encapsulates
what it means to be free from the shackles of restrictive contracts.

    Shoppers were selected by the interactive billboard at random, and, based on their
responses, were thrown into a dramatic sequence of events centred on becoming free,
included abseiling-escaped convicts, getaway drivers, and old school gangsters.  

    Complete with fast cars, motor-bikes and a legion of Roman Centurions, incredulous
members of the public became the centre of attention as the digital and physical world
around them came to life, leaving many to ask 'What just happened?'

    The most recent 'I am giffgaff' advert, which aired on May 25th, can be seen here
[https://youtu.be/pCypfKZEDiY ].

    You can follow the campaign via #Iamgiffgaff on social and via @giffgaff

    Web Video Embed:

https://www.youtube.com/watch?v=_6yNaW9PrUk&list=PLdjhV1bimcaWZBfH-HwQz4w05my75_DFC

    Photo:
    http://photos.prnewswire.com/prnh/20160626/383425

    http://photos.prnewswire.com/prnh/20160626/383426

Photo:http://photos.prnewswire.com/prnh/20160626/383425
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160626/383426
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160626/383425
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160626/383426
http://photoarchive.ap.org/
giffgaff

CONTACT: For more information please contact: Matt Crowhurst matt@mcandt.co.uk / 07971 301 874 OR Sabrina Coogan Sabrina@mcandt.co.uk / 07850753929