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Destination Jönköping AB Selects Strayboots to Bring First Public Scavenger Hunt to Sweden
NEW YORK, August 3, 2016 /PRNewswire/ --
Interactive Scavenger Hunt Will Apply Strayboots' Mobile Gaming Expertise to Attract
Domestic and International Tourists and Companies Worldwide
Strayboots, the leading global provider of mobile team building scavenger hunts,
announced today its partnership with Destination Jonkoping AB to bring the first public
scavenger hunt to Sweden. The partnership will begin with an interactive tour of the city
of Granna, with plans for more cities to follow.
The partnership with Destination Jonkoping is part of a larger regional initiative to
increase awareness of the area among domestic and international tourists and companies.
The scavenger hunt will offer visitors an interactive tour of Granna that they will be
able to access on their smartphones free of charge though a dedicated URL and additional
information provided at Tourism Offices throughout the city. Granna is situated in
Jonkoping Municipality, Sweden with 2,553 inhabitants in 2010. As the fourth largest
municipality in Sweden, Jonkoping is a popular destination among both domestic and foreign
travelers, averaging $3.8 billion in tourism sales and 1.4 million day visits in 2015.
"We are excited about working with Strayboots to help visitors have fun discovering
all that Jonkoping has to offer by creating the best mobile experiences to showcase Granna,
" said Patrik Olderius, CEO of Destination Jonkoping AB. "Swedes are among the most
mobile-savvy people in the EU so working with Strayboots to create something truly
innovative was a natural fit for us."
According to figures provided by Destination Jonkoping AB, 77% Swedes have a
smartphone, with 76% using it to access the Internet and 57% navigating using a mobile
GPS. Added Mr. Olderius, "People expect two things when it comes to using their smartphone
for information: to be educated and to be entertained. As a partner, Strayboots has a
unique understanding of how to do both."
Strayboots brings a proven track record creating fun, interactive scavenger hunts
incorporating the latest advances in mobile technology. Strayboots' scavenger hunts are
deployed in more than 50 major cities throughout the USA and used for team building by
more than 600 corporations, including Fortune 100 companies and organizations worldwide.
The partnership with Destination Jonkoping AB continues the company's expansion to global
markets helping clients reach and attract mobile audiences through engaging discovery
experiences designed for their smartphone.
"Our team is thrilled to be working with Destination Jonkoping to translate the beauty
and history of Granna into a memorable scavenger hunt experience for visitors," said
Strayboots co-founder and Senior Vice President, Jeremy Brooks. "We look forward to
helping to increase awareness of the area as a world travel destination and center of
business and technology innovation for tourists and companies alike." Â
About Destination Jonkoping ABÂ
The aim of Destination Jonkoping AB is to make the geographic location of Jonkoping
Municipality more attractive and generate growth through more visitors to Jonkoping
Municipality within the areas of tourism, events and meetings/conferences. The
Municipality has seen a steady population increase since 2005 and today has a total of
133,597 inhabitants living across its five cities, including Jonkoping and Granna. In 2013,
the average income and employment in Jonkoping were on par with levels for the whole
country and 785 new companies were registered in the municipality during 2014. Destination
Jonkoping AB is a wholly owned municipal company with 20 staff.
About StraybootsÂ
Strayboots is the leading global provider of mobile scavenger hunts for corporate team
building, group adventures and city exploration. With Strayboots, customers can reach and
engage mobile audiences by offering highly customized digital experiences that foster
connections, improve performance and build trust. Strayboots hunts are delivered
nationwide and used by more than 1,000 organizations including Fortune 100 companies,
cities and businesses worldwide. The company's main offices are in Tel Aviv, Israel, Ft.
Lauderdale, FL, and New York, NY. To learn more please visit
https://www.strayboots.com/events
Â
Contact info:Â
StraybootsÂ
Karen KullerÂ
+972-58-617-3724Â
karen@strayboots.comÂ
Destination Jonkoping ABÂ
Patrik OlderiusÂ
+46 725 07 01 21Â
patrik.olderius@destinationjonkoping.seÂ
Â
Strayboots
Destination Jönköping AB Selects Strayboots to Bring First Public Scavenger Hunt to Sweden
NEW YORK, August 3, 2016 /PRNewswire/ --
Interactive Scavenger Hunt Will Apply Strayboots' Mobile Gaming Expertise to Attract
Domestic and International Tourists and Companies Worldwide
Strayboots, the leading global provider of mobile team building scavenger hunts,
announced today its partnership with Destination Jonkoping AB to bring the first public
scavenger hunt to Sweden. The partnership will begin with an interactive tour of the city
of Granna, with plans for more cities to follow.
The partnership with Destination Jonkoping is part of a larger regional initiative to
increase awareness of the area among domestic and international tourists and companies.
The scavenger hunt will offer visitors an interactive tour of Granna that they will be
able to access on their smartphones free of charge though a dedicated URL and additional
information provided at Tourism Offices throughout the city. Granna is situated in
Jonkoping Municipality, Sweden with 2,553 inhabitants in 2010. As the fourth largest
municipality in Sweden, Jonkoping is a popular destination among both domestic and foreign
travelers, averaging $3.8 billion in tourism sales and 1.4 million day visits in 2015.
"We are excited about working with Strayboots to help visitors have fun discovering
all that Jonkoping has to offer by creating the best mobile experiences to showcase Granna,
" said Patrik Olderius, CEO of Destination Jonkoping AB. "Swedes are among the most
mobile-savvy people in the EU so working with Strayboots to create something truly
innovative was a natural fit for us."
According to figures provided by Destination Jonkoping AB, 77% Swedes have a
smartphone, with 76% using it to access the Internet and 57% navigating using a mobile
GPS. Added Mr. Olderius, "People expect two things when it comes to using their smartphone
for information: to be educated and to be entertained. As a partner, Strayboots has a
unique understanding of how to do both."
Strayboots brings a proven track record creating fun, interactive scavenger hunts
incorporating the latest advances in mobile technology. Strayboots' scavenger hunts are
deployed in more than 50 major cities throughout the USA and used for team building by
more than 600 corporations, including Fortune 100 companies and organizations worldwide.
The partnership with Destination Jonkoping AB continues the company's expansion to global
markets helping clients reach and attract mobile audiences through engaging discovery
experiences designed for their smartphone.
"Our team is thrilled to be working with Destination Jonkoping to translate the beauty
and history of Granna into a memorable scavenger hunt experience for visitors," said
Strayboots co-founder and Senior Vice President, Jeremy Brooks. "We look forward to
helping to increase awareness of the area as a world travel destination and center of
business and technology innovation for tourists and companies alike." Â
About Destination Jonkoping ABÂ
The aim of Destination Jonkoping AB is to make the geographic location of Jonkoping
Municipality more attractive and generate growth through more visitors to Jonkoping
Municipality within the areas of tourism, events and meetings/conferences. The
Municipality has seen a steady population increase since 2005 and today has a total of
133,597 inhabitants living across its five cities, including Jonkoping and Granna. In 2013,
the average income and employment in Jonkoping were on par with levels for the whole
country and 785 new companies were registered in the municipality during 2014. Destination
Jonkoping AB is a wholly owned municipal company with 20 staff.
About StraybootsÂ
Strayboots is the leading global provider of mobile scavenger hunts for corporate team
building, group adventures and city exploration. With Strayboots, customers can reach and
engage mobile audiences by offering highly customized digital experiences that foster
connections, improve performance and build trust. Strayboots hunts are delivered
nationwide and used by more than 1,000 organizations including Fortune 100 companies,
cities and businesses worldwide. The company's main offices are in Tel Aviv, Israel, Ft.
Lauderdale, FL, and New York, NY. To learn more please visit
https://www.strayboots.com/events
Â
Contact info:Â
StraybootsÂ
Karen KullerÂ
+972-58-617-3724Â
karen@strayboots.comÂ
Destination Jonkoping ABÂ
Patrik OlderiusÂ
+46 725 07 01 21Â
patrik.olderius@destinationjonkoping.seÂ
Â
Strayboots