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New MooMonitor + App Wins Best New Product Innovation Award at UK Dairy Day

Poster: SySAdmin
Posted on September 14, 2016 at 12:56:01 PM
New MooMonitor + App Wins Best New Product Innovation Award at UK Dairy Day

DUBLIN, September 14, 2016 /PRNewswire/ --

        Putting the power of Herd Management in your hands, while eliminating hours of

                                paperwork on the farm... 

    The latest App from Dairymaster - the MooMonitor+ is the newest stage in the evolution
of Dairymaster's ground-breaking MooMonitor+ health and fertility monitoring system. This
cutting edge technology has been honoured at UK Dairy Day as the Best New Product
Innovation Award today in Telford, Shropshire. This App works in tandem with the
MooMonitor+ collar, and no matter how big the farmer's herd is this App has the power to
identify animals that need their attention, anytime, anywhere. The visual picture of their
herd allows them to easily identify cows when they are in heat, ill or simply not
thriving.

(Logo:
http://photos.prnewswire.com/prnh/20160914/407737LOGO )

(Photo:
http://photos.prnewswire.com/prnh/20160914/407738 )

    Fergus O' Meara, International Business Development Manager comments: "We are
delighted to have won such a prestigious award today for the MooMonitor+ App. It is a
powerful tool to help farmers make the right decision at the right time, which is getting
more and more important as herd sizes increase."

    The dashboard of the two-way App gives a very visual, easy to read update of what is
currently going on with the herd and what needs to be done. It classifies the animals and
allows farmers to manage each individual cow's health and fertility easily.

    One of the advanced unique features of the App is that it provides farmers with Live
Behaviour Graphs mapping multiple kinds of behaviour relative to other cows within the
group. The MooMonitor+ App can be used to assess each cow or the number of animals
affected together and for how long. When the system detects sick cows it will send an
immediate notification direct to the farmer's mobile allowing them to intervene sooner.
 Veterinarians or AI technicians can have access to farms and can even monitor several
farms on their mobile.

    Even assigning a collar to the cow is an easy task with the App. By simply swiping the
tag with a compatible phone, the smart technology allows for the cow's ear tag number to
be entered immediately onto the system removing the need to go back to the PC. The
innovative technology also allows for information about tasks/events carried out on farm,
such as insemination, preg check, BCS, health event, dry off and more to be directly
uploaded via the App. It is even possible to do real time drafting with the App.

    One of the other unique things about this App, is information is re-computing every 15
minutes, therefore the farmer has up the minute information about the herd. The data is 8
times more granular than most systems on the market and contains more measurements of
animal behaviour than other systems. The MooMonitor+ measures the intensity of activity
and classifies it into 3 different intensities (other systems only have 1 intensity) and
it also knows the number of seconds of resting, feeding and rumination for each 15 minutes
of the day. Again most comparable systems have these in 2 hour intervals.

    This advanced App is designed for both Apple and android phones. Much like Facebook,
the easy-to-use MooMonitor+ App software is cloud based and is accessible from anywhere in
the world on an unlimited number of devices and platforms across multiple languages which
is connected to the internet via a secure login.

    Lisa Herlihy, Marketing Manager, lherlihy@dairymaster.com

    Mary Mulvihill, Marketing Executive, mmulvihill@dairymaster.com

    VIDEO LINK: https://youtu.be/lxx1rcsMP2Q

    Photo:
    http://photos.prnewswire.com/prnh/20160914/407738

    http://photos.prnewswire.com/prnh/20160914/407737LOGO

Photo:http://photos.prnewswire.com/prnh/20160914/407738
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160914/407737LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160914/407738
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160914/407737LOGO
http://photoarchive.ap.org/
Dairymaster

CONTACT: Lisa Herlihy: +353 87 9529291; Mary Mulvihill, +353 87 9328832
 
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