Widespace Launches Full-stack Programmatic Ad Platform for Mobile Branding
Poster: SySAdmin
Posted on November 16, 2016 at 9:35:01 AM
Widespace Launches Full-stack Programmatic Ad Platform for Mobile Branding
LONDON, November 16, 2016 /PRNewswire/ --
Widespace, the provider of technology to build brands in a mobile world has today
announced the launch of Summit, a full-stack programmatic ad platform and automated
guaranteed marketplace designed specifically to deliver branding campaigns on mobile.
The launch is a response to mobile having asserted itself as the first screen, with
consumers touching these devices on average 2,500 times a day. Similarly, programmatic is
increasingly becoming the way advertisers and publishers buy and sell media, with the IAB
revealing that it was worth EUR5.7bn in across Europe in 2015.
However, few programmatic solutions are native to mobile, and for buyers who value
creativity, quality and brand safety there are limited opportunities to buy mobile brand
advertising programmatically today. Summit is designed to fill this gap in the market
through its programmatic advertising platform and marketplace, supported by an automated
guaranteed buying solution.
The marketplace also benefits publishers by enabling them to sell their inventory as
part of Widespace packages or via direct deals, simplifying the tedious manual direct deal
process. Summit's end-to-end solution and integrated modules, make it possible for
publishers to sell rich media programmatically, in a way that's not supported by the Open
RTB protocol. It also enables the targeting of users across the whole mobile ecosystem and
not just parts of it with smart brand interest profiling of the user based on historical
data and previous brand preferences.
Inventory delivered via Summit also comes with the recently announced
[http://www.widespace.com/n/widespace-guarantees-0-fraud-every-mobile-advertising-campaign ]
Widespace guarantee of zero non-human traffic, which incorporates vetting against both
bot-traffic, and ads that are simply unlikely to be viewed by a human.
Summit is now available to all companies that are looking for new technology to boast
their mobile offering.
Patrik Fagerlund, CEO at Widespace, commented "From both an advertiser and publisher
perspective mobile is a natural home for branding campaigns - it's uniquely personal and
ever-present as a channel, but the technology to deliver against this programmatically has
been lacking. Crucially, many programmatic solutions don't make high quality, rich media,
mobile-specific ad formats available.
Even solutions that are mobile specific often aren't geared towards branding, both in
terms of the KPIs campaigns can be measured to, but also in terms of tackling the issues
of fraud and viewability on mobile - which can stand to undermine brand impact severely.
This is something Summit is designed to address, enabling Widespace, its clients and its
partners to buy and sell programmatically, without compromising on quality or impact".
Widespace - Technology to build brands in a mobile worldÂ
Widespace is a technology company creating tools to build brands in a mobile world.
Using the power of data and insights, our unique technology drives interest and awareness
for advertisers at scale, always in brand safe environments. Headquartered in Sweden, with
eight offices throughout Europe, Widespace works with advertisers, publishers and
technology companies across the globe.
Widespace
CONTACT: For media enquiries, please contact: Tara Harvey, Propeller PR, Tara.Harvey@properllergroup.com , +44 020 3301 5341
LONDON, November 16, 2016 /PRNewswire/ --
Widespace, the provider of technology to build brands in a mobile world has today
announced the launch of Summit, a full-stack programmatic ad platform and automated
guaranteed marketplace designed specifically to deliver branding campaigns on mobile.
The launch is a response to mobile having asserted itself as the first screen, with
consumers touching these devices on average 2,500 times a day. Similarly, programmatic is
increasingly becoming the way advertisers and publishers buy and sell media, with the IAB
revealing that it was worth EUR5.7bn in across Europe in 2015.
However, few programmatic solutions are native to mobile, and for buyers who value
creativity, quality and brand safety there are limited opportunities to buy mobile brand
advertising programmatically today. Summit is designed to fill this gap in the market
through its programmatic advertising platform and marketplace, supported by an automated
guaranteed buying solution.
The marketplace also benefits publishers by enabling them to sell their inventory as
part of Widespace packages or via direct deals, simplifying the tedious manual direct deal
process. Summit's end-to-end solution and integrated modules, make it possible for
publishers to sell rich media programmatically, in a way that's not supported by the Open
RTB protocol. It also enables the targeting of users across the whole mobile ecosystem and
not just parts of it with smart brand interest profiling of the user based on historical
data and previous brand preferences.
Inventory delivered via Summit also comes with the recently announced
[http://www.widespace.com/n/widespace-guarantees-0-fraud-every-mobile-advertising-campaign ]
Widespace guarantee of zero non-human traffic, which incorporates vetting against both
bot-traffic, and ads that are simply unlikely to be viewed by a human.
Summit is now available to all companies that are looking for new technology to boast
their mobile offering.
Patrik Fagerlund, CEO at Widespace, commented "From both an advertiser and publisher
perspective mobile is a natural home for branding campaigns - it's uniquely personal and
ever-present as a channel, but the technology to deliver against this programmatically has
been lacking. Crucially, many programmatic solutions don't make high quality, rich media,
mobile-specific ad formats available.
Even solutions that are mobile specific often aren't geared towards branding, both in
terms of the KPIs campaigns can be measured to, but also in terms of tackling the issues
of fraud and viewability on mobile - which can stand to undermine brand impact severely.
This is something Summit is designed to address, enabling Widespace, its clients and its
partners to buy and sell programmatically, without compromising on quality or impact".
Widespace - Technology to build brands in a mobile worldÂ
Widespace is a technology company creating tools to build brands in a mobile world.
Using the power of data and insights, our unique technology drives interest and awareness
for advertisers at scale, always in brand safe environments. Headquartered in Sweden, with
eight offices throughout Europe, Widespace works with advertisers, publishers and
technology companies across the globe.
Widespace
CONTACT: For media enquiries, please contact: Tara Harvey, Propeller PR, Tara.Harvey@properllergroup.com , +44 020 3301 5341