Rise Bar Rises Above the Crowd with New Alexa Skill, a First for Nutrition Bars
Poster: SySAdmin
Posted on December 8, 2016 at 4:14:01 PM
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<h1 class="xn-hedline">Rise Bar Rises Above the Crowd with New Alexa Skill, a First for Nutrition Bars</h1>
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<h2 class="xn-hedline">Rise Bar, Maker of the Simplest Protein Bars, Brings Nutrition and Inspiration to Amazon's Voice Service, Alexa</h2>
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<p class="xn-dateline">IRVINE, Calif., Dec. 8, 2016</p>
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<span class="right" id="playercontainer"> </span><span class="xn-location">IRVINE, Calif.</span>, <span class="xn-chron">Dec. 8, 2016</span> /PRNewswire/ -- Rise Bar, a challenger brand in the multi-billion dollar nutrition bar industry, lays down a new challenge by being the first in the category to launch an Amazon Alexa skill. "Rise Above" provides healthy lifestyle tips to eat simply and rise above in sport, business and life.</p>
<p>Rise Bar partnered with XAPPmedia, the leader in interactive voice engagement to develop the Alexa skill. Alexa is the voice service that powers Amazon Echo through skills. Alexa is able to interact with users in a more intuitive way. Amazon has sold over 5 million Amazon Echo devices since launch in 2014.</p>
<p>"Rise Bar is a fast rising leader in the healthy snacks category and Amazon's Alexa provides an entirely new way for its loyal customers to connect with the brand spontaneously by voice. It also represents a new channel to introduce the brand to a fresh set of consumers. We worked with the Rise Bar team to design an Alexa skill that is engaging for users while also reinforcing Rise Bar's distinctive brand. This included using a Voice Persona™ to differentiate the brand in this purely audio channel where there is no screen for visual branding elements. We even incorporated a message spoken by the founder," said <span class="xn-person">Pat Higbie</span>, CEO and co-founder XAPPmedia.</p>
<p>Recently rated one of the best new apps by Alexa Skills Store, Rise Above shares Rise Bar's history, real food ingredient philosophy as well as inspirational daily tips, fitness, nutrition and health content.</p>
<p>"Rise Above highlights the essence of our brand which is to empower people to rise to their fullest potential. Rise Above will help users embrace whole food nutrition and learn how to live a healthy lifestyle one simple step at a time," Rise Bar Founder, <span class="xn-person">Peter Spenuzza</span>, said. </p>
<p>To enable the Rise Above Alexa skill on your Amazon Echo, simply say, "Alexa, enable Rise Above." More information about Rise Bar and XAPPmedia can be found on risebar.com and xappmedia.com.</p>
<p>
<b>About Rise Bar<br>
</b><a href="http://www.risebar.com/" rel="nofollow" target="_blank">Rise Bar</a> prides itself on producing the simplest protein bars in the market using 5 ingredients or less while delivering a big protein boost. Founded with the goal of helping people achieve their goals by delivering simple ingredients and high quality nutrition, each Rise Bar is carefully crafted at Rise Bar's facility in <span class="xn-location">California</span>. All Rise Bars are made with real food, are gluten-free, soy-free, peanut-free, preservative-free, non-GMO and never contain artificial ingredients or sweeteners.</p>
<p>
<b>About XAPPmedia<br>
</b><a href="https://xappmedia.com/" rel="nofollow" target="_blank">XAPPmedia</a>™ is the leader in delivering interactive voice experiences and is the first company to Give Brands a Voice™ enabling instant, voice-activated connections with consumers through mobile audio apps and voice assistants.</p>
<p>Video - <a href="http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Rise-Bar---Highlighting-the-Product--2.mp4" rel="nofollow" target="_blank">http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Rise-Bar---Highlighting-the-Product--2.mp4</a>
</p>
<p> </p>
<p>SOURCE Rise Bar</p>
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<p>CONTACT: Rise Bar, Alina Jiwani, alinaj@risebar.com; or XAPPmedia, Bret Kinsella, bret@xappmedia.com <br>
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/* ========== Page Styles ========== */
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#templateContainer{
width: 600px;
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/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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body, #bodyTable{
background-color: #DEE0E2;
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/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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/**
* @tip Set the border for your email.
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#templateContainer{
border: 1px solid #BBBBBB;
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/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
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h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
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font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
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font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
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margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
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h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
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line-height: 100%;
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margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
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h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
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font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
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#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
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* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
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color: #505050;
font-family: Helvetica;
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padding-bottom: 0;
padding-left: 0;
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* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
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color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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height: auto;
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* @tip Set the background color and borders for your email's body area.
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background-color: #FFFFFF;
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}
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* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
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* @tip Set the background color and border for your email's data table.
*/
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background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
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* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
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* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
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color: #FFFFFF;
font-weight: bold;
}
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* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
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* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
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* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
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* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
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<h1 class="xn-hedline">Rise Bar Rises Above the Crowd with New Alexa Skill, a First for Nutrition Bars</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Rise Bar, Maker of the Simplest Protein Bars, Brings Nutrition and Inspiration to Amazon's Voice Service, Alexa</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">IRVINE, Calif., Dec. 8, 2016</p>
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<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">IRVINE, Calif.</span>, <span class="xn-chron">Dec. 8, 2016</span> /PRNewswire/ -- Rise Bar, a challenger brand in the multi-billion dollar nutrition bar industry, lays down a new challenge by being the first in the category to launch an Amazon Alexa skill. "Rise Above" provides healthy lifestyle tips to eat simply and rise above in sport, business and life.</p>
<p>Rise Bar partnered with XAPPmedia, the leader in interactive voice engagement to develop the Alexa skill. Alexa is the voice service that powers Amazon Echo through skills. Alexa is able to interact with users in a more intuitive way. Amazon has sold over 5 million Amazon Echo devices since launch in 2014.</p>
<p>"Rise Bar is a fast rising leader in the healthy snacks category and Amazon's Alexa provides an entirely new way for its loyal customers to connect with the brand spontaneously by voice. It also represents a new channel to introduce the brand to a fresh set of consumers. We worked with the Rise Bar team to design an Alexa skill that is engaging for users while also reinforcing Rise Bar's distinctive brand. This included using a Voice Persona™ to differentiate the brand in this purely audio channel where there is no screen for visual branding elements. We even incorporated a message spoken by the founder," said <span class="xn-person">Pat Higbie</span>, CEO and co-founder XAPPmedia.</p>
<p>Recently rated one of the best new apps by Alexa Skills Store, Rise Above shares Rise Bar's history, real food ingredient philosophy as well as inspirational daily tips, fitness, nutrition and health content.</p>
<p>"Rise Above highlights the essence of our brand which is to empower people to rise to their fullest potential. Rise Above will help users embrace whole food nutrition and learn how to live a healthy lifestyle one simple step at a time," Rise Bar Founder, <span class="xn-person">Peter Spenuzza</span>, said. </p>
<p>To enable the Rise Above Alexa skill on your Amazon Echo, simply say, "Alexa, enable Rise Above." More information about Rise Bar and XAPPmedia can be found on risebar.com and xappmedia.com.</p>
<p>
<b>About Rise Bar<br>
</b><a href="http://www.risebar.com/" rel="nofollow" target="_blank">Rise Bar</a> prides itself on producing the simplest protein bars in the market using 5 ingredients or less while delivering a big protein boost. Founded with the goal of helping people achieve their goals by delivering simple ingredients and high quality nutrition, each Rise Bar is carefully crafted at Rise Bar's facility in <span class="xn-location">California</span>. All Rise Bars are made with real food, are gluten-free, soy-free, peanut-free, preservative-free, non-GMO and never contain artificial ingredients or sweeteners.</p>
<p>
<b>About XAPPmedia<br>
</b><a href="https://xappmedia.com/" rel="nofollow" target="_blank">XAPPmedia</a>™ is the leader in delivering interactive voice experiences and is the first company to Give Brands a Voice™ enabling instant, voice-activated connections with consumers through mobile audio apps and voice assistants.</p>
<p>Video - <a href="http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Rise-Bar---Highlighting-the-Product--2.mp4" rel="nofollow" target="_blank">http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Rise-Bar---Highlighting-the-Product--2.mp4</a>
</p>
<p> </p>
<p>SOURCE Rise Bar</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=LA64821&Transmission_Id=201612081607PR_NEWS_USPR_____LA64821&DateId=20161208" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Rise Bar, Alina Jiwani, alinaj@risebar.com; or XAPPmedia, Bret Kinsella, bret@xappmedia.com <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.risebar.com" target="_newbrowser">http://www.risebar.com</a>
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