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Page 1
<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
}
/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</HEAD>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
<table align="center" border="0" cellpadding="0" cellspacing="0" height="100%" id="bodyTable" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 0;background-color: #DEE0E2;border-collapse: collapse !important;height: 100% !important;width: 100% !important;" width="100%">
<tr>
<td align="center" id="bodyCell" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 20px;border-top: 4px solid #BBBBBB;height: 100% !important;width: 100% !important;" valign="top">
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<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
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<tr>
<td class="headerContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 20px;font-weight: bold;line-height: 100%;padding-top: 0;padding-right: 0;padding-bottom: 0;padding-left: 0;text-align: left;vertical-align: middle;" valign="top"><img id="headerImage" src="http://content.prnewswire.com/designimages/prnj_email_header-1.png" style="max-width: 600px;-ms-interpolation-mode: bicubic;border: 0;height: auto;line-height: 100%;outline: none;text-decoration: none;"></td>
</tr>
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</td>
</tr>
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #FFFFFF;border-top: 1px solid #FFFFFF;border-collapse: collapse !important;" width="100%">
<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
</td>
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</td>
</tr>
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<td align="center" class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
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<tr>
<style type="text/css">
/* Style Definitions */
span.prnews_span
{
font-size:8pt;
font-family:"Arial";
color:black;
}
a.prnews_a
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color:blue;
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li.prnews_li
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Polaroid Swing Launches In Russia: A New Interactive Photo App Which Aims To Reimagine Photography</h1>
<div id="enrcontainer"></div>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">MOSCOW, Dec. 15, 2016</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<br>
</p>
<p>
<b><i>Silicon Valley start-up chaired by Twitter co-founder Biz Stone sparks the next phase in Polaroid's iconic history; Backed by Natalia Vodianova </i> </b>
</p>
<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">MOSCOW</span>, <span class="xn-chron">Dec. 15, 2016</span> /PRNewswire/ -- Released on Apple's Russian <span class="xn-person">App Store</span> today, the <i>Polaroid Swing </i>app enables people to create and share interactive photos on their phones with one easy tap and creates an engaging new visual medium to stand alongside photos and videos. <i>Polaroid Swing </i>is the result of a partnership between the iconic <i>Polaroid </i>brand and a Silicon Valley tech startup chaired by Twitter co-founder Biz Stone. </p>
<p>
<i>Polaroid</i> <i>Swing</i> photos capture one-second moments that magically come to life when you touch them or tilt your phone. They combine the compositional quality of a still photograph with the vitality of a world that's always moving. </p>
<p>
<i>Polaroid Swing</i> today launches new features to coincide with its international expansion. The advanced camera technology now includes an improved frame-blending algorithm to enable higher quality, smoother 'interactive photos'. For the first time, users will be able to 'reply' to <i>Polaroid Swing </i>photos with text and emojis. </p>
<p>Russian supermodel and philanthropist Natalia Vodianova, who was one of the first investors in <i>Polaroid Swing</i>, says: "I have a lifelong emotional connection with <i>Polaroid, </i>having been photographed by many legends of the medium throughout my career. <i>Polaroid Swing</i> has a magic quality to it that will transform the way fashion is captured."</p>
<p>"We are very excited to launch in <span class="xn-location">Russia</span>," says <span class="xn-person">Tommy Stadlen</span>, Co-Founder of Swing. "<span class="xn-location">Russia</span> produced one of the greatest <i>Polaroid</i> photographers of all time, Andrei Tarkovsky, and we can't wait to see what the next generation does with the first ever downloadable <i>Polaroid</i> camera. We expect <span class="xn-location">Russia</span> to be one of our largest communities in 2017."</p>
<p>The <i>Polaroid Swing </i>US launch in July went viral when Apple selected the product as the main featured app on the US App Store home page and new iMessage <span class="xn-person">App Store</span>. This month, Apple has chosen <i>Polaroid Swing</i> to appear in physical retail stores across the world to demo the new iPhone. In the run-up to the US election, <span class="xn-person">Hillary Clinton</span> set up her <i>Polaroid Swing</i> account in an effort to connect with millennial voters. </p>
<p>The <i>Polaroid Swing</i> app aims to make available a new medium of expression for those with an artistic interest in the world around them. <i>Polaroid Swing</i> moving photos faithfully capture moments as we see them – the crash of the wave, the hair blowing in the wind, the blink of an eye. </p>
<p>
<i>Polaroid</i> moving photos can be easily shared on the <i>Polaroid Swing</i> platform and beyond via Instagram, Facebook, Twitter and the web. <i>Polaroid Swing</i> is available for free on the Apple App Store, with a version for Android coming soon.</p>
<p>"Human beings see the world in short moments, not in stills or videos," says <span class="xn-person">Tommy Stadlen</span>. "Memories move, and now photos do too. The product combines <i>Polaroid's</i> iconic heritage with cutting edge innovation."</p>
<p>
<b>A tech startup backed by a unique partnership with <i>Polaroid</i> </b>
</p>
<p>Co-Founders Frederick Blackford, a media and sports entrepreneur, and <span class="xn-person">Tommy Stadlen</span>, a tech entrepreneur and former McKinsey consultant, have entered into a partnership with <i>Polaroid</i> to launch the <i>Polaroid Swing</i> app. They have quietly assembled world-class engineering and design talent. The company's R&D lab in <span class="xn-location">San Francisco</span> is centered around a team of former Apple engineers and computer vision experts. </p>
<p>Photographer <span class="xn-person">Cole Rise</span>, who designed Instagram's original filters and logo, is Chief Creative Officer. He has fostered a community of artists who co-created the new <i>Polaroid</i> medium in a highly secretive beta testing period.</p>
<p>"<i>Polaroid Swing</i> has the potential to change the way we think about images, just like Twitter's 140 characters changed how we think about words," says Biz Stone, Chairman of Swing and Co-Founder of Twitter. "People will start seeing the world in one second moments. It's a genre-defining medium."</p>
<p>
<span class="xn-person">Scott W. Hardy</span>, President and CEO of <i>Polaroid</i>, says: "At <i>Polaroid</i>, we see ourselves as curators of innovation. We are delighted to collaborate with the extraordinary <i>Polaroid Swing</i> app team to help usher in a new era of sharing life's most memorable moments in an instant – which has always been at the very heart of <i>Polaroid's</i> iconic DNA."</p>
<p>Download the <i>Polaroid Swing</i> app for iPhone at <a href="https://itunes.apple.com/ru/app/polaroid-swing/id1035142291" rel="nofollow" target="_blank">https://itunes.apple.com/ru/app/polaroid-swing/id1035142291</a>
<br>Visit <a href="http://www.polaroidswing.com/" rel="nofollow" target="_blank">http://www.polaroidswing.com</a>
</p>
<p>
<b>The <i>Polaroid</i> Brand <br>
</b><i>Polaroid</i> is one of the most trusted, well-respected and recognizable brands with a rich 80-year history beginning with <i>Polaroid</i> instant film. For more information, visit <a href="http://www.polaroid.com/" rel="nofollow" target="_blank">http://www.Polaroid.com</a>
</p>
<p>
<i>Polaroid, Polaroid & Pixel</i>, <i>Polaroid Color Spectrum</i>, <i>Polaroid Swing</i> and <i>Polaroid Classic Border Logo</i> are trademarks of PLR IP Holdings, LLC.</p>
<p>
<b>Interactive <i>Polaroid</i> <i>Swing </i>photos for media to embed: <br>
</b><a href="https://polaroidswing.com/press" rel="nofollow" target="_blank">https://polaroidswing.com/press</a> <br>
<a href="https://polaroidswing.com/press/fashion" rel="nofollow" target="_blank">https://polaroidswing.com/press/fashion</a>
</p>
<p>
<b>Contact for <i>Polaroid Swing<br>
</i></b><span class="xn-person">Katja Schroeder</span>
<br>+1-646-757-6116 <br>
<a href="mailto:schroederk@ruderfinn.com" rel="nofollow" target="_blank">schroederk@ruderfinn.com</a>
</p>
<p>
<b>Contact for the <i>Polaroid </i>brand <br>
</b><span class="xn-person">Tracey Benjamini</span>
<br>+1-908-895-0787<br>
<a href="mailto:tbenjamini@randjsc.com" rel="nofollow" target="_blank">tbenjamini@randjsc.com</a>
</p>
<p>Photo - <a href="http://mma.prnewswire.com/media/448606/Polaroid_Swing_Banner.jpg" rel="nofollow" target="_blank">http://mma.prnewswire.com/media/448606/Polaroid_Swing_Banner.jpg</a>
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line-height: 125%;
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line-height: 150%;
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* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
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color: #3d98c6;
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* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
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font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
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text-align: left;
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* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
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color: #3d98c6;
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* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
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/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
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color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
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padding-left: 20px;
text-align: left;
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.footerContent.social, .footerContent.social h4 {
text-align: center;
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.footerContent.social a {
margin: 0 10px;
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/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
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<h1 class="xn-hedline">Polaroid Swing Launches In Russia: A New Interactive Photo App Which Aims To Reimagine Photography</h1>
<div id="enrcontainer"></div>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">MOSCOW, Dec. 15, 2016</p>
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<p>
<br>
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<p>
<b><i>Silicon Valley start-up chaired by Twitter co-founder Biz Stone sparks the next phase in Polaroid's iconic history; Backed by Natalia Vodianova </i> </b>
</p>
<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">MOSCOW</span>, <span class="xn-chron">Dec. 15, 2016</span> /PRNewswire/ -- Released on Apple's Russian <span class="xn-person">App Store</span> today, the <i>Polaroid Swing </i>app enables people to create and share interactive photos on their phones with one easy tap and creates an engaging new visual medium to stand alongside photos and videos. <i>Polaroid Swing </i>is the result of a partnership between the iconic <i>Polaroid </i>brand and a Silicon Valley tech startup chaired by Twitter co-founder Biz Stone. </p>
<p>
<i>Polaroid</i> <i>Swing</i> photos capture one-second moments that magically come to life when you touch them or tilt your phone. They combine the compositional quality of a still photograph with the vitality of a world that's always moving. </p>
<p>
<i>Polaroid Swing</i> today launches new features to coincide with its international expansion. The advanced camera technology now includes an improved frame-blending algorithm to enable higher quality, smoother 'interactive photos'. For the first time, users will be able to 'reply' to <i>Polaroid Swing </i>photos with text and emojis. </p>
<p>Russian supermodel and philanthropist Natalia Vodianova, who was one of the first investors in <i>Polaroid Swing</i>, says: "I have a lifelong emotional connection with <i>Polaroid, </i>having been photographed by many legends of the medium throughout my career. <i>Polaroid Swing</i> has a magic quality to it that will transform the way fashion is captured."</p>
<p>"We are very excited to launch in <span class="xn-location">Russia</span>," says <span class="xn-person">Tommy Stadlen</span>, Co-Founder of Swing. "<span class="xn-location">Russia</span> produced one of the greatest <i>Polaroid</i> photographers of all time, Andrei Tarkovsky, and we can't wait to see what the next generation does with the first ever downloadable <i>Polaroid</i> camera. We expect <span class="xn-location">Russia</span> to be one of our largest communities in 2017."</p>
<p>The <i>Polaroid Swing </i>US launch in July went viral when Apple selected the product as the main featured app on the US App Store home page and new iMessage <span class="xn-person">App Store</span>. This month, Apple has chosen <i>Polaroid Swing</i> to appear in physical retail stores across the world to demo the new iPhone. In the run-up to the US election, <span class="xn-person">Hillary Clinton</span> set up her <i>Polaroid Swing</i> account in an effort to connect with millennial voters. </p>
<p>The <i>Polaroid Swing</i> app aims to make available a new medium of expression for those with an artistic interest in the world around them. <i>Polaroid Swing</i> moving photos faithfully capture moments as we see them – the crash of the wave, the hair blowing in the wind, the blink of an eye. </p>
<p>
<i>Polaroid</i> moving photos can be easily shared on the <i>Polaroid Swing</i> platform and beyond via Instagram, Facebook, Twitter and the web. <i>Polaroid Swing</i> is available for free on the Apple App Store, with a version for Android coming soon.</p>
<p>"Human beings see the world in short moments, not in stills or videos," says <span class="xn-person">Tommy Stadlen</span>. "Memories move, and now photos do too. The product combines <i>Polaroid's</i> iconic heritage with cutting edge innovation."</p>
<p>
<b>A tech startup backed by a unique partnership with <i>Polaroid</i> </b>
</p>
<p>Co-Founders Frederick Blackford, a media and sports entrepreneur, and <span class="xn-person">Tommy Stadlen</span>, a tech entrepreneur and former McKinsey consultant, have entered into a partnership with <i>Polaroid</i> to launch the <i>Polaroid Swing</i> app. They have quietly assembled world-class engineering and design talent. The company's R&D lab in <span class="xn-location">San Francisco</span> is centered around a team of former Apple engineers and computer vision experts. </p>
<p>Photographer <span class="xn-person">Cole Rise</span>, who designed Instagram's original filters and logo, is Chief Creative Officer. He has fostered a community of artists who co-created the new <i>Polaroid</i> medium in a highly secretive beta testing period.</p>
<p>"<i>Polaroid Swing</i> has the potential to change the way we think about images, just like Twitter's 140 characters changed how we think about words," says Biz Stone, Chairman of Swing and Co-Founder of Twitter. "People will start seeing the world in one second moments. It's a genre-defining medium."</p>
<p>
<span class="xn-person">Scott W. Hardy</span>, President and CEO of <i>Polaroid</i>, says: "At <i>Polaroid</i>, we see ourselves as curators of innovation. We are delighted to collaborate with the extraordinary <i>Polaroid Swing</i> app team to help usher in a new era of sharing life's most memorable moments in an instant – which has always been at the very heart of <i>Polaroid's</i> iconic DNA."</p>
<p>Download the <i>Polaroid Swing</i> app for iPhone at <a href="https://itunes.apple.com/ru/app/polaroid-swing/id1035142291" rel="nofollow" target="_blank">https://itunes.apple.com/ru/app/polaroid-swing/id1035142291</a>
<br>Visit <a href="http://www.polaroidswing.com/" rel="nofollow" target="_blank">http://www.polaroidswing.com</a>
</p>
<p>
<b>The <i>Polaroid</i> Brand <br>
</b><i>Polaroid</i> is one of the most trusted, well-respected and recognizable brands with a rich 80-year history beginning with <i>Polaroid</i> instant film. For more information, visit <a href="http://www.polaroid.com/" rel="nofollow" target="_blank">http://www.Polaroid.com</a>
</p>
<p>
<i>Polaroid, Polaroid & Pixel</i>, <i>Polaroid Color Spectrum</i>, <i>Polaroid Swing</i> and <i>Polaroid Classic Border Logo</i> are trademarks of PLR IP Holdings, LLC.</p>
<p>
<b>Interactive <i>Polaroid</i> <i>Swing </i>photos for media to embed: <br>
</b><a href="https://polaroidswing.com/press" rel="nofollow" target="_blank">https://polaroidswing.com/press</a> <br>
<a href="https://polaroidswing.com/press/fashion" rel="nofollow" target="_blank">https://polaroidswing.com/press/fashion</a>
</p>
<p>
<b>Contact for <i>Polaroid Swing<br>
</i></b><span class="xn-person">Katja Schroeder</span>
<br>+1-646-757-6116 <br>
<a href="mailto:schroederk@ruderfinn.com" rel="nofollow" target="_blank">schroederk@ruderfinn.com</a>
</p>
<p>
<b>Contact for the <i>Polaroid </i>brand <br>
</b><span class="xn-person">Tracey Benjamini</span>
<br>+1-908-895-0787<br>
<a href="mailto:tbenjamini@randjsc.com" rel="nofollow" target="_blank">tbenjamini@randjsc.com</a>
</p>
<p>Photo - <a href="http://mma.prnewswire.com/media/448606/Polaroid_Swing_Banner.jpg" rel="nofollow" target="_blank">http://mma.prnewswire.com/media/448606/Polaroid_Swing_Banner.jpg</a>
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<p>Web Site: <a class="release-link" href="http://www.polaroidswing.com" target="_newbrowser">http://www.polaroidswing.com</a>
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