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<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
}
/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</HEAD>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
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<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
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<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Direct Relief Puts Charity Spending Decisions into Donors' Hands</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SANTA BARBARA, Calif., Dec. 21, 2016</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">SANTA BARBARA, Calif.</span>, <span class="xn-chron">Dec. 21, 2016</span> /PRNewswire-USNewswire/ -- With the launch of an <a href="https://www.directrelief.org/give/" rel="nofollow" target="_blank">online donation interface</a> that lets donors allocate their money across Direct Relief's many international and domestic aid efforts, the humanitarian aid group now offers donors unprecedented control over how their contributions are used.</p>
<p>
<a href="https://www.directrelief.org/" rel="nofollow" target="_blank">Direct Relief</a> developed the new system to help it better honor the intent of its donors. While contributors who make large donations offline often direct how their money is used, online donors and those making small donations to charities have traditionally had less discretion. Under Direct Relief's new system, online donors giving even the smallest amounts can direct their contributions to the programs that most inspire them.</p>
<p>Beginning <span class="xn-chron">Dec. 7</span>, Direct Relief's <a href="https://www.directrelief.org/give/" rel="nofollow" target="_blank">donation page</a> has offered contributors a set of sliders to allocate their funds according to any combination of their preferences. The current options include "Where Needed Most," Emergency Response, U.S. Programs, and International Programs.</p>
<p>When selecting Emergency Response, donors can choose to further divide their funds among relief programs for the Syrian Refugee Crisis, Hurricane Matthew – <span class="xn-location">Haiti</span>, Zika Virus Outbreak, and Direct Relief's Rapid Response Fund. As new emergencies arise, Direct Relief will be able to update the list quickly.</p>
<p>Initial results during the critical year-end giving period suggest a strong positive reaction to the new system. Both the new donor-directed and pre-existing interfaces were tested <span class="xn-chron">between Dec. 8 and Dec. 20</span>. Among those using the donor-directed interface, 37 percent of people initiating a donation completed the process, compared to 26 percent using the pre-existing interface. Direct Relief experienced 179 percent increase donations over the same timeframe.</p>
<p>
<b>Capturing and honoring donor intent</b>
</p>
<p>Direct Relief expects the donor-directed interface will better allow it to fund its work, not just on immediate crises but also on a range of lower-profile yet critical interventions throughout the world. A large portion of donations to disaster relief agencies comes in response to natural disasters. Direct Relief has long-committed to donors that when they designate their funds to a particular emergency, 100 percent will solely be used for that emergency. Now, donors have the option to allocate a portion of their contribution to ongoing programs as well, including those that focus on maternal and child health and support community health centers in low-income and rural areas.</p>
<p>"A bedrock principle for nonprofits with respect to donations is to honor donor intent," says Direct Relief President and CEO <span class="xn-person">Thomas Tighe</span>. "It's simple. We can't honor a donor's intent unless we allow them to express it. That's why we built this."</p>
<p>Direct Relief plans to make the software code available at no cost to other nonprofits that wish to use it. For charities that choose to do so, the software could help alleviate a persistent source of friction: the amount of money they spend on fundraising. The new software allows donors to decide how much of a contribution should be dedicated to fundraising. Currently, Direct Relief has locked the fundraising slider at zero percent, as a generous bequest supports all of Direct Relief's fundraising costs.</p>
<p>
<b>Borrowed from a video game company</b>
</p>
<p>Direct Relief developed the new donation interface after being unable to find existing charity software that provided the flexibility it was seeking. It was inspired by a <span class="xn-location">San Francisco</span>-based video game company called <a href="https://www.humblebundle.com/" rel="nofollow" target="_blank">Humble Bundle</a> that lets its customers decide how much to pay for software and how to divide payments between Humble Bundle (the distributor), the software developer, and a charity. Humble Bundle customers have donated more than <span class="xn-money">$1 million</span> to Direct Relief since 2014.</p>
<p>
<b>About Direct Relief<br>
</b>Established in 1948 with a mission to improve the health and lives of people affected by poverty or emergencies, Direct Relief delivers lifesaving medical resources throughout the world – without regard to politics, religion, ethnic identities, or ability to pay. With operations spanning more than 80 countries and 50 U.S. states, Direct Relief is the only charitable nonprofit to obtain Verified Accredited Wholesale Distributor (VAWD) accreditation by the National Association of Boards of Pharmacy. Among other distinctions, Direct Relief earns a perfect score of 100 from independent evaluator Charity Navigator, was listed among the world's most innovative nonprofits by Fast Company, and has received the CECP Directors' Award, the Drucker Prize for Nonprofit Innovation, and the President's Award from Esri for excellence in GIS mapping. For more information, please visit <a href="https://www.directrelief.org/" rel="nofollow" target="_blank">https://www.directrelief.org/</a>.</p>
<p> </p>
<p>SOURCE Direct Relief</p>
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<p>CONTACT: Tony Morain, 530-574-5707, tmorain@directrelief.org <br>
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#headerImage{
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*/
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<h1 class="xn-hedline">Direct Relief Puts Charity Spending Decisions into Donors' Hands</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SANTA BARBARA, Calif., Dec. 21, 2016</p>
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<p>
<span class="xn-location">SANTA BARBARA, Calif.</span>, <span class="xn-chron">Dec. 21, 2016</span> /PRNewswire-USNewswire/ -- With the launch of an <a href="https://www.directrelief.org/give/" rel="nofollow" target="_blank">online donation interface</a> that lets donors allocate their money across Direct Relief's many international and domestic aid efforts, the humanitarian aid group now offers donors unprecedented control over how their contributions are used.</p>
<p>
<a href="https://www.directrelief.org/" rel="nofollow" target="_blank">Direct Relief</a> developed the new system to help it better honor the intent of its donors. While contributors who make large donations offline often direct how their money is used, online donors and those making small donations to charities have traditionally had less discretion. Under Direct Relief's new system, online donors giving even the smallest amounts can direct their contributions to the programs that most inspire them.</p>
<p>Beginning <span class="xn-chron">Dec. 7</span>, Direct Relief's <a href="https://www.directrelief.org/give/" rel="nofollow" target="_blank">donation page</a> has offered contributors a set of sliders to allocate their funds according to any combination of their preferences. The current options include "Where Needed Most," Emergency Response, U.S. Programs, and International Programs.</p>
<p>When selecting Emergency Response, donors can choose to further divide their funds among relief programs for the Syrian Refugee Crisis, Hurricane Matthew – <span class="xn-location">Haiti</span>, Zika Virus Outbreak, and Direct Relief's Rapid Response Fund. As new emergencies arise, Direct Relief will be able to update the list quickly.</p>
<p>Initial results during the critical year-end giving period suggest a strong positive reaction to the new system. Both the new donor-directed and pre-existing interfaces were tested <span class="xn-chron">between Dec. 8 and Dec. 20</span>. Among those using the donor-directed interface, 37 percent of people initiating a donation completed the process, compared to 26 percent using the pre-existing interface. Direct Relief experienced 179 percent increase donations over the same timeframe.</p>
<p>
<b>Capturing and honoring donor intent</b>
</p>
<p>Direct Relief expects the donor-directed interface will better allow it to fund its work, not just on immediate crises but also on a range of lower-profile yet critical interventions throughout the world. A large portion of donations to disaster relief agencies comes in response to natural disasters. Direct Relief has long-committed to donors that when they designate their funds to a particular emergency, 100 percent will solely be used for that emergency. Now, donors have the option to allocate a portion of their contribution to ongoing programs as well, including those that focus on maternal and child health and support community health centers in low-income and rural areas.</p>
<p>"A bedrock principle for nonprofits with respect to donations is to honor donor intent," says Direct Relief President and CEO <span class="xn-person">Thomas Tighe</span>. "It's simple. We can't honor a donor's intent unless we allow them to express it. That's why we built this."</p>
<p>Direct Relief plans to make the software code available at no cost to other nonprofits that wish to use it. For charities that choose to do so, the software could help alleviate a persistent source of friction: the amount of money they spend on fundraising. The new software allows donors to decide how much of a contribution should be dedicated to fundraising. Currently, Direct Relief has locked the fundraising slider at zero percent, as a generous bequest supports all of Direct Relief's fundraising costs.</p>
<p>
<b>Borrowed from a video game company</b>
</p>
<p>Direct Relief developed the new donation interface after being unable to find existing charity software that provided the flexibility it was seeking. It was inspired by a <span class="xn-location">San Francisco</span>-based video game company called <a href="https://www.humblebundle.com/" rel="nofollow" target="_blank">Humble Bundle</a> that lets its customers decide how much to pay for software and how to divide payments between Humble Bundle (the distributor), the software developer, and a charity. Humble Bundle customers have donated more than <span class="xn-money">$1 million</span> to Direct Relief since 2014.</p>
<p>
<b>About Direct Relief<br>
</b>Established in 1948 with a mission to improve the health and lives of people affected by poverty or emergencies, Direct Relief delivers lifesaving medical resources throughout the world – without regard to politics, religion, ethnic identities, or ability to pay. With operations spanning more than 80 countries and 50 U.S. states, Direct Relief is the only charitable nonprofit to obtain Verified Accredited Wholesale Distributor (VAWD) accreditation by the National Association of Boards of Pharmacy. Among other distinctions, Direct Relief earns a perfect score of 100 from independent evaluator Charity Navigator, was listed among the world's most innovative nonprofits by Fast Company, and has received the CECP Directors' Award, the Drucker Prize for Nonprofit Innovation, and the President's Award from Esri for excellence in GIS mapping. For more information, please visit <a href="https://www.directrelief.org/" rel="nofollow" target="_blank">https://www.directrelief.org/</a>.</p>
<p> </p>
<p>SOURCE Direct Relief</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=DC75776&Transmission_Id=201612211550PR_NEWS_USPR_____DC75776&DateId=20161221" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Tony Morain, 530-574-5707, tmorain@directrelief.org <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.directrelief.org" target="_newbrowser">http://www.directrelief.org</a>
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