PicoBrew Introduces FreeStyle PicoPaks and Custom Craft Beer Creation at CES 2017

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SySAdmin
Posted
January 3, 2017
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799

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Page 1
<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
          .xn-newslines .xn-distributor{
          display:none;
          }
          .xn-newslines .xn-dateline{
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      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
        #outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
        table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
        img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */

        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

        #bodyCell{padding: 20px;}
        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: Helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: Helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: Helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: Helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: Helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: Helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
                }

                /* ======== Body Styles ======== */

                /**
                * @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .bodyContent{
                    font-size: 18px !important;
                    line-height: 125% !important;
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                .templateDataTableContainer {
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<h1 class="xn-hedline">PicoBrew Introduces FreeStyle PicoPaks and Custom Craft Beer Creation at CES 2017</h1>

<h2 class="xn-hedline">Experience the New FreeStyle BrewCrafter Custom Craft Beer Creator and Participate in Daily Craft Beer Tastings at Tech West, Sands, Level 2, Booth #42157</h2>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">SEATTLE, Jan. 3, 2017</p>
</div>

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<p>
<span class="xn-location">SEATTLE</span>, <span class="xn-chron">Jan. 3, 2017</span> /PRNewswire/ --&nbsp;<a href="http://www.picobrew.com/" rel="nofollow" target="_blank">PicoBrew</a>, manufacturer of the world's first all-grain-and-hops automatic craft beer brewing appliances, launches today at <a href="http://www.ces.tech/" rel="nofollow" target="_blank">CES<sup>&reg;</sup> 2017</a> their new FreeStyle PicoPak BrewCrafter.&nbsp; The FreeStyle feature is a powerful new capability that allows anyone to create custom craft beer PicoPaks for the award-winning Pico&trade; beer-brewing appliance.&nbsp; PicoBrew then custom manufactures your PicoPak and delivers it to you fresh and ready-to-brew in several days.</p>

   

<p>With the <a href="http://www.picobrew.com/pico/brewcrafter" rel="nofollow" target="_blank">PicoBrew BrewCrafter</a>, making a custom craft beer is now as easy as dragging and dropping grains, hops and yeast into a virtual PicoPak. &nbsp;CES attendees will be among the first to try out the FreeStyle BrewCrafter at the PicoBrew booth <b>(Tech West, Sands, Level 2, #42157)</b>, where they can also sample from a daily tasting menu of great Pico-brewed craft beers.</p>

<p>"The new FreeStyle PicoPak capability and the FreeStyle BrewCrafter tool gives customers the ability to create their own unique craft beers, while PicoBrew does the heavy lifting of sourcing ingredients, and producing a tidy compostable brewing package, making the whole homebrewing process easier and more precise," said Dr. <span class="xn-person">Bill Mitchell</span>, CEO, PicoBrew. "Customization has always been an important goal for us because Pico customers are craft beer aficionados.&nbsp;&nbsp; They like to brew great beers created by the best breweries around the world, but sometimes they also want to create their own unique beers and share them with others.&nbsp; We're committed to providing both capabilities."</p>

<p>To make their own custom brews, Pico users can select from a variety of "known-good" baseline beer recipes to get them started, including an IPA, a porter, a stout and more. &nbsp;Next, they simply drag and drop grains and hops in or out of their FreeStyle PicoPak to achieve the flavor, color and alcohol level desired. &nbsp;The BrewCrafter provides predictive guidance along the way, suggesting a balanced mix of ingredients to ensure creation of a delicious beer recipe. &nbsp;Customers give their creations their own unique names and even have options for how the PicoPak are laser-etched on the front of their packaging.</p>

<p>In addition to the new FreeStyle PicoPak capability, PicoBrew also offers PicoPaks created in collaboration its 150 brewery partners, such as 21<sup>st</sup> Amendment and Rogue Ales, so that homebrewers can make fresh craft beer from regional breweries no matter where they live. &nbsp;Currently, 60 craft beer recipes are available with more being added continually.</p>

<p>Pico is an automated, IoT, beer brewing appliance that can brew five liters of craft beer in about two hours and has a grain-to-glass serving time of just seven to 10 days, depending on the recipe. &nbsp;It uses eco-friendly, award-winning compostable PicoPak ingredient packs, which contain the fresh hops and grains needed to brew fresh, brew-pub quality craft beers. &nbsp;With the push of a button, Pico recognizes the PicoPak inserted and follows brewing process instructions transmitted over a local Wi-Fi connection. &nbsp;The sleek, compact and modern design of the Pico fits on a kitchen or bar countertop.</p>

<p>Pico is a two-time recipient of the prestigious CES Innovation Awards, named as an Honoree in 2017 for its eco-friendly PicoPaks, and in 2016 for home appliances. &nbsp;It was also a finalist in Geekwire's Gadget of the Year with the Amazon Echo and Microsoft SurfaceBook.&nbsp; &nbsp;At IFA in August the Pico received a&nbsp; "Best of Show" award, and the Pico was recently named a finalist for the annual "Last Gadget Standing" competition at CES 2017, where PicoBrew CEO <span class="xn-person">Bill Mitchell</span> will compete live on stage for audience applause and the coveted title (<span class="xn-chron">Saturday, January 7</span> <span class="xn-chron">10:30 a.m. to noon</span>, LVCC, North Hall, Room N257).</p>

<p>The Pico brewing machine requires no previous experience with homebrewing and comes with everything needed to start the process, including:</p>

<ul type="disc">

<li>One PicoPak containing hops and grains </li>

<li>One Brewing Keg </li>

<li>Yeast and sugar for the fermentation process </li>

<li>One Dispensing Keg </li>

<li>Keg Cozy for maintaining brewing temperature </li>

<li>Fast Fermentation Adapter for decreasing fermentation time </li>

<li>CO2 regulator and adapter for dispensing keg </li>

<li>Plus, everything needed for cleaning and maintenance</li>
</ul>

<p>Pico is available for purchase at <a href="http://www.picobrew.com/" rel="nofollow" target="_blank">http://www.picobrew.com</a> and online at Bloomingdale's, Sur La Table, Williams-Sonoma, Best Buy, Frontgate and Amazon. &nbsp;The suggested retail price for the home brewing appliance is <span class="xn-money">$799USD</span>, and additional PicoPaks are available for <span class="xn-money">$18.99 to $29.99</span>. &nbsp;Pico is available in 110v or 220v options for domestic and international users.&nbsp;&nbsp;</p>

<p>
<b>About PicoBrew<br>
</b>PicoBrew was founded in <span class="xn-location">Seattle</span> in 2010 by brothers <span class="xn-person">Bill and Jim Mitchell</span>, a former Microsoft executive and food scientist, along with engineer <span class="xn-person">Avi Geiger</span>. &nbsp;Combining their food science and technology&nbsp; expertise with their passion for homebrewing, they set out to improve the craft beer brewing process for small producers and homebrewers. PicoBrew introduced its flagship product, the award-winning Zymatic<sup>&reg;</sup> automatic beer-brewing appliance for beer brewing professionals and homebrewers, in 2013. The Pico&trade;, designed for consumer craft beer enthusiasts, followed in 2016. Both machines are designed to improve the precision, repeatability and overall quality of the brewing process to create consistently delicious craft beer. For more information, visit <a href="http://www.picobrew.com/" rel="nofollow" target="_blank">http://www.picobrew.com</a> or follow PicoBrew on <a href="https://www.facebook.com/picobrewbeer" rel="nofollow" target="_blank">Facebook</a>, <a href="https://twitter.com/picobrewbeer" rel="nofollow" target="_blank">Twitter</a> or <a href="https://www.instagram.com/picobrewbeer/" rel="nofollow" target="_blank">Instagram</a>. </p>

<p>&nbsp;</p>

<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">

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<p>SOURCE  PicoBrew</p>

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