Safilo and Interaxon Introduce SAFILOx Brain-sensing Eyewear Platform, Helping Consumers Find Their "Flow" through Beautiful Designer Frames
Poster: SySAdmin
Posted on January 4, 2017 at 10:21:01 AM
<HTML>
<HEAD>
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<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
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/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
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/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
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/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
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letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
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letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
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margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
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background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
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/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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#headerImage{
height: auto;
max-width: 600px;
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#socialShare img {
margin-right: 3px;
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/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
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/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
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/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
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/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
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<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Safilo and Interaxon Introduce SAFILOx Brain-sensing Eyewear Platform, Helping Consumers Find Their "Flow" through Beautiful Designer Frames</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Smith Lowdown Focus Mpowered by Muse™ to Help Athletes at All Levels Enhance Their Performance and Cognitive Abilities</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">LAS VEGAS, Jan. 4, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">LAS VEGAS</span>, <span class="xn-chron">Jan. 4, 2017</span> /PRNewswire/ -- Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Interaxon, the world leader in consumer brain-sensing technology, today presented SAFILO<sup>X</sup>, a new eyewear platform designed to infuse the latest brain-sensing and cognitive training technology into lifestyle and iconic eyewear in the Safilo portfolio, which includes brands such as Smith, Carrera and Polaroid. The presentation was made at the 2017 Consumer Electronics Show, being held in <span class="xn-location">Las Vegas, Nevada</span>, <span class="xn-chron">January 5-8</span>. </p>
<p>The first product built on the new platform is Smith's Lowdown Focus Mpowered by Muse. Designed for athletes and outdoor enthusiasts, the new "smart" sunglasses integrate Interaxon's Muse brain-sensing technology into the popular and stylish Smith Lowdown frames to deliver cognitive training technology via beautifully designed eyewear that wearers can sport every day.</p>
<p>Lowdown Focus Mpowered by Muse's frames includes brainwave-sensing EEG, EOG and EMG technology as well as other sensors, including a 3-axis accelerometer, a 3-axis gyro, a 3-axis magnetometer, a UV sensor (UVA and UVB), a temperature gauge and a pressure sensor, providing a rich upgrade path for applications via an open SDK. The app developed to work with Lowdown Focus Mpowered by Muse will initially focus on helping users engage in regular cognitive training, with special features to enhance energy management and attention immediately before competition and exercises to reintegrate into daily conditioning. </p>
<p>The brain is central to athletic development and outcomes, not to mention the quality and value of those outcomes. Importantly, performance is a multifactorial process that begins and ends with the human brain. By implementing the Muse technology into Smith glasses, the two companies have advanced a brain-first approach to maintaining brain health and performance. </p>
<p>Interaxon's Muse brain-sensing technology has been in use for two years in the Muse meditation headband, which is employed by athletes, coaches, clinicians and more than 100 hospitals and universities worldwide. The technology measures brainwave activity during meditation and provides users with feedback and guidance to help them relax and focus. </p>
<p>"Thanks to Safilo's expertise in renewed iconic design and craftsmanship dating back to 1878, we are in constant pursuit of innovation and have been able to integrate a truly unique technology into inspirationally designed and stylish eyewear," said <span class="xn-person">Thorsten Brandt</span>, general manager of Safilo's sports and outdoor lifestyle brands. "With the launch of Lowdown Focus Mpowered by Muse, we're adding another dimension to how the Smith brand enables athletes around the world. We've been providing superior vision and safety through our market-leading goggles and helmets for more than 50 years and are excited to add cognitive training and conditioning to our offering. Active consumers at all levels intuitively understand the importance of finding their focus, yet up until now, there haven't been a lot of products that help you up your mental game. We believe our collaboration with Interaxon is truly unique and something our customers will love. This is a first in bringing together innovative products that beautifully blend technology, form and style."</p>
<p>"We're excited to extend the positive impact of our technology to a broader audience," said <span class="xn-person">Derek Luke</span>, CEO, Interaxon. "Wearers of Lowdown Focus Mpowered by Muse will be supported to develop a consistent mental training practice, leading to greater levels of performance and focus whether they're competing, studying, parenting or working. Our collaboration with Safilo has resulted in the first mental performance-enhancing eyewear on the market and the first device users will wear throughout the day, increasing the likelihood they will engage in beneficial exercises more often and consistently."</p>
<p>Interaxon will be previewing the Smith Lowdown Focus Mpowered by Muse and its associated application at the Venetian, Suite 31-328. CES takes place <span class="xn-chron">Jan 5</span> – 8, 2017 in <span class="xn-location">Las Vegas, Nevada</span>.</p>
<p>The Smith Lowdown Focus Mpowered by Muse sunglasses are expected to be available to consumers in the 3<sup>rd</sup> Quarter of 2017. </p>
<p>
<b>About Smith:<br>
</b>Originating from <span class="xn-location">Sun Valley, Idaho</span>, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at <a href="http://smithoptics.com/" rel="nofollow" target="_blank">smithoptics.com</a>.</p>
<p>
<b>About Interaxon:<br>
</b>At <a href="http://www.choosemuse.com/" rel="nofollow" target="_blank">Interaxon</a>, we develop engaging experiences using brainwave-sensing technology designed to help you free yourself from physical, emotional and mental obstacles so you get more out of every moment. Our mission is to enable you to live a happier, healthier and more connected life with leading brainwave technologies and experiences. Our flagship product is the Muse headband, a sensory headband that is designed to help you meditate by providing you real-time audio and visual feedback on your meditative state through the Muse companion app. More information about Interaxon and the Muse headband is available at <a href="http://www.choosemuse.com/" rel="nofollow" target="_blank">http://www.choosemuse.com/</a>.</p>
<p>
<b>About Safilo Group:<br>
</b>Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and <span class="xn-location">Latin America</span>, <span class="xn-location">Europe</span>, <span class="xn-location">Middle East</span> and <span class="xn-location">Africa</span>, and <span class="xn-location">Asia Pacific</span> and <span class="xn-location">China</span> – Safilo is committed to quality distribution of its products all around the world. Safilo's portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, <span class="xn-person">Bobbi Brown</span>, BOSS, BOSS Orange, Céline, <span class="xn-person">Elie Saab</span>, Fossil, Givenchy, havaianas, <span class="xn-person">Jack Spade</span>, <span class="xn-person">Jimmy Choo</span>, Juicy Couture, kate spade new york, <span class="xn-person">Liz Claiborne</span>, <span class="xn-person">Marc Jacobs</span>, <span class="xn-person">Max Mara</span>, Max&Co., <span class="xn-person">Pierre Cardin</span>, Saks Fifth Avenue, Swatch, and <span class="xn-person">Tommy Hilfiger</span>. <br>Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2015 Safilo recorded net revenues for <span class="xn-money">Euro 1,279 million</span>.</p>
<p>SOURCE Interaxon</p>
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<p>CONTACT: Benny Cruickshank, Smith, Benny.cruickshank@smithoptics.com, (312) 753-8718; Giovanna Noe, Safilo, Giovanna.noe@safilo.com, (973) 307-7547; Olivia Irvin, Burson-Marsteller for Muse, Olivia.Irvin@bm.com, (646) 209-3044 <br>
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<h1 class="xn-hedline">Safilo and Interaxon Introduce SAFILOx Brain-sensing Eyewear Platform, Helping Consumers Find Their "Flow" through Beautiful Designer Frames</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Smith Lowdown Focus Mpowered by Muse™ to Help Athletes at All Levels Enhance Their Performance and Cognitive Abilities</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">LAS VEGAS, Jan. 4, 2017</p>
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<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">LAS VEGAS</span>, <span class="xn-chron">Jan. 4, 2017</span> /PRNewswire/ -- Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Interaxon, the world leader in consumer brain-sensing technology, today presented SAFILO<sup>X</sup>, a new eyewear platform designed to infuse the latest brain-sensing and cognitive training technology into lifestyle and iconic eyewear in the Safilo portfolio, which includes brands such as Smith, Carrera and Polaroid. The presentation was made at the 2017 Consumer Electronics Show, being held in <span class="xn-location">Las Vegas, Nevada</span>, <span class="xn-chron">January 5-8</span>. </p>
<p>The first product built on the new platform is Smith's Lowdown Focus Mpowered by Muse. Designed for athletes and outdoor enthusiasts, the new "smart" sunglasses integrate Interaxon's Muse brain-sensing technology into the popular and stylish Smith Lowdown frames to deliver cognitive training technology via beautifully designed eyewear that wearers can sport every day.</p>
<p>Lowdown Focus Mpowered by Muse's frames includes brainwave-sensing EEG, EOG and EMG technology as well as other sensors, including a 3-axis accelerometer, a 3-axis gyro, a 3-axis magnetometer, a UV sensor (UVA and UVB), a temperature gauge and a pressure sensor, providing a rich upgrade path for applications via an open SDK. The app developed to work with Lowdown Focus Mpowered by Muse will initially focus on helping users engage in regular cognitive training, with special features to enhance energy management and attention immediately before competition and exercises to reintegrate into daily conditioning. </p>
<p>The brain is central to athletic development and outcomes, not to mention the quality and value of those outcomes. Importantly, performance is a multifactorial process that begins and ends with the human brain. By implementing the Muse technology into Smith glasses, the two companies have advanced a brain-first approach to maintaining brain health and performance. </p>
<p>Interaxon's Muse brain-sensing technology has been in use for two years in the Muse meditation headband, which is employed by athletes, coaches, clinicians and more than 100 hospitals and universities worldwide. The technology measures brainwave activity during meditation and provides users with feedback and guidance to help them relax and focus. </p>
<p>"Thanks to Safilo's expertise in renewed iconic design and craftsmanship dating back to 1878, we are in constant pursuit of innovation and have been able to integrate a truly unique technology into inspirationally designed and stylish eyewear," said <span class="xn-person">Thorsten Brandt</span>, general manager of Safilo's sports and outdoor lifestyle brands. "With the launch of Lowdown Focus Mpowered by Muse, we're adding another dimension to how the Smith brand enables athletes around the world. We've been providing superior vision and safety through our market-leading goggles and helmets for more than 50 years and are excited to add cognitive training and conditioning to our offering. Active consumers at all levels intuitively understand the importance of finding their focus, yet up until now, there haven't been a lot of products that help you up your mental game. We believe our collaboration with Interaxon is truly unique and something our customers will love. This is a first in bringing together innovative products that beautifully blend technology, form and style."</p>
<p>"We're excited to extend the positive impact of our technology to a broader audience," said <span class="xn-person">Derek Luke</span>, CEO, Interaxon. "Wearers of Lowdown Focus Mpowered by Muse will be supported to develop a consistent mental training practice, leading to greater levels of performance and focus whether they're competing, studying, parenting or working. Our collaboration with Safilo has resulted in the first mental performance-enhancing eyewear on the market and the first device users will wear throughout the day, increasing the likelihood they will engage in beneficial exercises more often and consistently."</p>
<p>Interaxon will be previewing the Smith Lowdown Focus Mpowered by Muse and its associated application at the Venetian, Suite 31-328. CES takes place <span class="xn-chron">Jan 5</span> – 8, 2017 in <span class="xn-location">Las Vegas, Nevada</span>.</p>
<p>The Smith Lowdown Focus Mpowered by Muse sunglasses are expected to be available to consumers in the 3<sup>rd</sup> Quarter of 2017. </p>
<p>
<b>About Smith:<br>
</b>Originating from <span class="xn-location">Sun Valley, Idaho</span>, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at <a href="http://smithoptics.com/" rel="nofollow" target="_blank">smithoptics.com</a>.</p>
<p>
<b>About Interaxon:<br>
</b>At <a href="http://www.choosemuse.com/" rel="nofollow" target="_blank">Interaxon</a>, we develop engaging experiences using brainwave-sensing technology designed to help you free yourself from physical, emotional and mental obstacles so you get more out of every moment. Our mission is to enable you to live a happier, healthier and more connected life with leading brainwave technologies and experiences. Our flagship product is the Muse headband, a sensory headband that is designed to help you meditate by providing you real-time audio and visual feedback on your meditative state through the Muse companion app. More information about Interaxon and the Muse headband is available at <a href="http://www.choosemuse.com/" rel="nofollow" target="_blank">http://www.choosemuse.com/</a>.</p>
<p>
<b>About Safilo Group:<br>
</b>Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to superior craftsmanship expertise dating back to 1878. With an extensive wholly owned global distribution network in 39 countries – in North and <span class="xn-location">Latin America</span>, <span class="xn-location">Europe</span>, <span class="xn-location">Middle East</span> and <span class="xn-location">Africa</span>, and <span class="xn-location">Asia Pacific</span> and <span class="xn-location">China</span> – Safilo is committed to quality distribution of its products all around the world. Safilo's portfolio encompasses Carrera, Polaroid, Smith, Safilo, Oxydo, Dior, Dior Homme, Fendi, Gucci, Banana Republic, <span class="xn-person">Bobbi Brown</span>, BOSS, BOSS Orange, Céline, <span class="xn-person">Elie Saab</span>, Fossil, Givenchy, havaianas, <span class="xn-person">Jack Spade</span>, <span class="xn-person">Jimmy Choo</span>, Juicy Couture, kate spade new york, <span class="xn-person">Liz Claiborne</span>, <span class="xn-person">Marc Jacobs</span>, <span class="xn-person">Max Mara</span>, Max&Co., <span class="xn-person">Pierre Cardin</span>, Saks Fifth Avenue, Swatch, and <span class="xn-person">Tommy Hilfiger</span>. <br>Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2015 Safilo recorded net revenues for <span class="xn-money">Euro 1,279 million</span>.</p>
<p>SOURCE Interaxon</p>
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<p>CONTACT: Benny Cruickshank, Smith, Benny.cruickshank@smithoptics.com, (312) 753-8718; Giovanna Noe, Safilo, Giovanna.noe@safilo.com, (973) 307-7547; Olivia Irvin, Burson-Marsteller for Muse, Olivia.Irvin@bm.com, (646) 209-3044 <br>
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