Optimizely's Industry-First Over-the-Top Experimentation Platform Now Generally Available
Poster: SySAdmin
Posted on March 8, 2017 at 9:28:01 AM
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/* ========== Page Styles ========== */
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/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
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/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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/**
* @tip Set the border for your email.
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/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
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margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
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letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
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margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
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/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
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h4.subtitle {
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* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
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background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
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/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
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color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
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/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
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/**
* @tip Set the background color and borders for your email's header area.
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*/
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background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
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/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
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font-family: Helvetica;
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font-weight: bold;
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padding-bottom: 0;
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text-align: left;
vertical-align: middle;
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/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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#socialShare img {
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* @tip Set the background color and borders for your email's body area.
*/
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background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
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/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
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* @tip Set the background color and border for your email's data table.
*/
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background-color: #FFFFFF;
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.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
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/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
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/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
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color: #FFFFFF;
font-weight: bold;
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/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
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/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
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/**
* @tip Set the background color and borders for your email's column area.
*/
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background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
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* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
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line-height: 150%;
padding-top: 0;
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padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
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display: inline;
height: auto;
max-width: 260px;
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/* ========== Footer Styles ========== */
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* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
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background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
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/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
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color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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.footerContent.social, .footerContent.social h4 {
text-align: center;
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.footerContent.social a {
margin: 0 10px;
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/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
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/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
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/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
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/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
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* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
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max-width: 600px !important;
width: 100% !important;
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/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
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/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
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line-height: 100% !important;
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/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
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/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
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line-height: 100% !important;
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/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
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/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
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/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
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font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
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/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
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<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
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<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
</td>
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</td>
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<tr>
<td align="center" class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Optimizely's Industry-First Over-the-Top Experimentation Platform Now Generally Available</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Vimeo Partners with Optimizely to Run Customer Experience Experiments on Native Apps with Optimizely X OTT</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SAN FRANCISCO, March 8, 2017</p>
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<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">SAN FRANCISCO</span>, <span class="xn-chron">March 8, 2017</span> /PRNewswire/ -- Optimizely, the world's leading Experimentation Platform, today announced general availability of Optimizely X OTT. As part of the Optimizely X platform, the offering enables brands to run fast, powerful experiments in any over-the-top (OTT) TV application using tvOS or Android TV. </p>
<p>As many as 24 percent of American adults do not have cable or satellite TV, according to <a href="http://www.pewinternet.org/2015/12/21/4-one-in-seven-americans-are-television-cord-cutters/" rel="nofollow" target="_blank">Pew Research</a>, as media consumption habits shift towards online video and OTT apps. To keep pace with the quickly evolving landscape, media and content companies must meet viewers where they are spending time and increase engagement and revenue from these new channels. With Optimizely X OTT, product development teams can run high impact experiments that improve the customer experience and provide insight into app usability and design. Brands can more easily reach customers on the devices they use and trust, enabling more authentic, engaging interactions between customers and brands.</p>
<p>"The living room experience is transforming right before our eyes as new forms of media like OTT emerge rapidly. We created Optimizely X OTT to enable our customers to capitalize on the changing tides of media consumption through experimentation," said Dan Siroker, co-founder and CEO of Optimizely. "Our customers are developing new strategies for these emerging channels, and by extending our Experimentation Platform to OTT, we can help them generate true business value and have a significant impact on their bottom line."</p>
<p>Vimeo, home to the world's most imaginative videos, has selected the Optimizely X Experimentation Platform, including Optimizely X OTT, to experiment in their native apps on mobile and OTT platforms. </p>
<p>"As viewers spend more time in apps across devices, it's increasingly important that we have a pulse on what customers want and are providing a first-rate in-app experience," said <span class="xn-person">Courtney Sanchez</span>, SVP Business Intelligence and Strategy at Vimeo. "Native TV and mobile apps are a huge opportunity to engage our audience where they are and stay ahead of quickly changing viewing habits. With Optimizely, we can easily run experiments in our apps and ensure the product, marketing and engineering teams are all working together to achieve a common goal <span>—</span> providing the best customer experience possible."</p>
<p>Designed with product and digital strategy teams in mind, Optimizely X OTT provides an easy-to-use interface that allows business users to manage experiments and get insights, and open source SDKs that enable developers to iterate on app experiences quickly while minimizing risk. Customers across verticals can create valuable app experiences for their customers to increase brand loyalty and overall customer satisfaction. </p>
<p>Media companies can experiment to find the right balance of ad exposure and viewer engagement, or optimize the signup experience to minimize friction. Companies with a mobile app and OTT app can find the optimal length of video to surface on each type of device, or determine whether certain categories of content work better on each. In other industries, a travel company could create an app that delivers trailers for different destinations, while a retailer could create an app that increases foot traffic to retail stores. </p>
<p>Benefits of Optimizely X OTT include:</p>
<ul type="disc">
<li>
<b>Increasing audience engagement: </b>A/B testing and experimentation with subscription flows, content discovery, ad placements and layouts can increase audience engagement and subscriptions. </li>
<li>
<b>Cross-app experimentation:</b> With access to a suite of products that all work together including Optimizely's SDKs across Full Stack, Mobile and OTT, discover the best experience for each channel, experiment throughout the entire tech stack and tailor each app to the viewer's needs. </li>
<li>
<b>Testing and implementing new ideas quickly: </b>Optimizely X OTT enables developers and product teams to control feature rollouts to minimize risk, and change an app's design or behavior in real time without waiting for <span class="xn-person">App Store</span> or Google Play review. This frees up time to dedicate more resources toward developing and running experiments and quickly testing new ideas. </li>
<li>
<b>Enhancing customer experiences: </b>Optimizely SDKs all work seamlessly together, enabling customers to experiment and deliver tailored experiences across channels and devices, or at any level of the tech stack. Advanced targeting capabilities deliver the right experience to the right audience throughout the app, ensuring viewers have a tailored experience.</li>
</ul>
<p>To learn more about Optimizely X OTT, visit: <a href="https://www.optimizely.com/ott" rel="nofollow" target="_blank">https://www.optimizely.com/ott </a>
</p>
<p>
<b>About Optimizely<br>
</b>Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform's ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. To learn more, visit optimizely.com. </p>
<p>
<b>Media Contact<br>
</b><span class="xn-person">Victoria Butler</span>, Bateman Group for Optimizely <br>
<a href="mailto:optimizely@bateman-group.com" rel="nofollow" target="_blank">optimizely@bateman-group.com</a>
<br>415-579-9598</p>
<p> </p>
<p>SOURCE Optimizely</p>
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* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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* @tip Set the border for your email.
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margin-top: 0;
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* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
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*/
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h4.subtitle {
color: #808080 !important;
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* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
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border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
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/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
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/**
* @tip Set the background color and borders for your email's header area.
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*/
#templateHeader{
background-color: #F4F4F4;
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*/
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font-weight: bold;
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padding-bottom: 0;
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* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
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#socialShare img {
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* @tip Set the background color and borders for your email's body area.
*/
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/*border-bottom: 1px solid #CCCCCC;*/
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/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
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*/
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font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
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* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
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.templateDataTable a:link {
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color: #3d98c6;
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/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
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font-family: Helvetica;
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/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
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/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
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color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
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/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
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/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
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<h1 class="xn-hedline">Optimizely's Industry-First Over-the-Top Experimentation Platform Now Generally Available</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Vimeo Partners with Optimizely to Run Customer Experience Experiments on Native Apps with Optimizely X OTT</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SAN FRANCISCO, March 8, 2017</p>
</div>
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<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">SAN FRANCISCO</span>, <span class="xn-chron">March 8, 2017</span> /PRNewswire/ -- Optimizely, the world's leading Experimentation Platform, today announced general availability of Optimizely X OTT. As part of the Optimizely X platform, the offering enables brands to run fast, powerful experiments in any over-the-top (OTT) TV application using tvOS or Android TV. </p>
<p>As many as 24 percent of American adults do not have cable or satellite TV, according to <a href="http://www.pewinternet.org/2015/12/21/4-one-in-seven-americans-are-television-cord-cutters/" rel="nofollow" target="_blank">Pew Research</a>, as media consumption habits shift towards online video and OTT apps. To keep pace with the quickly evolving landscape, media and content companies must meet viewers where they are spending time and increase engagement and revenue from these new channels. With Optimizely X OTT, product development teams can run high impact experiments that improve the customer experience and provide insight into app usability and design. Brands can more easily reach customers on the devices they use and trust, enabling more authentic, engaging interactions between customers and brands.</p>
<p>"The living room experience is transforming right before our eyes as new forms of media like OTT emerge rapidly. We created Optimizely X OTT to enable our customers to capitalize on the changing tides of media consumption through experimentation," said Dan Siroker, co-founder and CEO of Optimizely. "Our customers are developing new strategies for these emerging channels, and by extending our Experimentation Platform to OTT, we can help them generate true business value and have a significant impact on their bottom line."</p>
<p>Vimeo, home to the world's most imaginative videos, has selected the Optimizely X Experimentation Platform, including Optimizely X OTT, to experiment in their native apps on mobile and OTT platforms. </p>
<p>"As viewers spend more time in apps across devices, it's increasingly important that we have a pulse on what customers want and are providing a first-rate in-app experience," said <span class="xn-person">Courtney Sanchez</span>, SVP Business Intelligence and Strategy at Vimeo. "Native TV and mobile apps are a huge opportunity to engage our audience where they are and stay ahead of quickly changing viewing habits. With Optimizely, we can easily run experiments in our apps and ensure the product, marketing and engineering teams are all working together to achieve a common goal <span>—</span> providing the best customer experience possible."</p>
<p>Designed with product and digital strategy teams in mind, Optimizely X OTT provides an easy-to-use interface that allows business users to manage experiments and get insights, and open source SDKs that enable developers to iterate on app experiences quickly while minimizing risk. Customers across verticals can create valuable app experiences for their customers to increase brand loyalty and overall customer satisfaction. </p>
<p>Media companies can experiment to find the right balance of ad exposure and viewer engagement, or optimize the signup experience to minimize friction. Companies with a mobile app and OTT app can find the optimal length of video to surface on each type of device, or determine whether certain categories of content work better on each. In other industries, a travel company could create an app that delivers trailers for different destinations, while a retailer could create an app that increases foot traffic to retail stores. </p>
<p>Benefits of Optimizely X OTT include:</p>
<ul type="disc">
<li>
<b>Increasing audience engagement: </b>A/B testing and experimentation with subscription flows, content discovery, ad placements and layouts can increase audience engagement and subscriptions. </li>
<li>
<b>Cross-app experimentation:</b> With access to a suite of products that all work together including Optimizely's SDKs across Full Stack, Mobile and OTT, discover the best experience for each channel, experiment throughout the entire tech stack and tailor each app to the viewer's needs. </li>
<li>
<b>Testing and implementing new ideas quickly: </b>Optimizely X OTT enables developers and product teams to control feature rollouts to minimize risk, and change an app's design or behavior in real time without waiting for <span class="xn-person">App Store</span> or Google Play review. This frees up time to dedicate more resources toward developing and running experiments and quickly testing new ideas. </li>
<li>
<b>Enhancing customer experiences: </b>Optimizely SDKs all work seamlessly together, enabling customers to experiment and deliver tailored experiences across channels and devices, or at any level of the tech stack. Advanced targeting capabilities deliver the right experience to the right audience throughout the app, ensuring viewers have a tailored experience.</li>
</ul>
<p>To learn more about Optimizely X OTT, visit: <a href="https://www.optimizely.com/ott" rel="nofollow" target="_blank">https://www.optimizely.com/ott </a>
</p>
<p>
<b>About Optimizely<br>
</b>Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform's ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. To learn more, visit optimizely.com. </p>
<p>
<b>Media Contact<br>
</b><span class="xn-person">Victoria Butler</span>, Bateman Group for Optimizely <br>
<a href="mailto:optimizely@bateman-group.com" rel="nofollow" target="_blank">optimizely@bateman-group.com</a>
<br>415-579-9598</p>
<p> </p>
<p>SOURCE Optimizely</p>
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