Razer To Launch "Paid To Play" Initiative To Reward Fans For Playing Games
Poster: SySAdmin
Posted on March 24, 2017 at 8:21:01 AM
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<h1 class="xn-hedline">Razer To Launch "Paid To Play" Initiative To Reward Fans For Playing Games</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">IRVINE, Calif., March 24, 2017</p>
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<p>
<span class="xn-location">IRVINE, Calif.</span>, <span class="xn-chron">March 24, 2017</span> /PRNewswire/ -- Razer™, the leading global lifestyle brand for gamers, today announced a "Paid to Play" initiative in concert with zVault, the virtual wallet and digital currency ecosystem that Razer launched earlier this year.</p>
<p>Through this new program, Gamers can now earn zSilver currency by playing their favorite PC games launched from <a href="https://www.razerzone.com/cortex" rel="nofollow" target="_blank">Razer Cortex</a>. Razer Cortex is a free software that gives gamers a wide array of PC performance tools, and search tools for game deals. </p>
<p>Users can use <a href="https://zvault.razerzone.com/zsilver" rel="nofollow" target="_blank">zSilver</a> to redeem for Razer products, discount vouchers and exclusive swag. Razer plans to expand zSilver rewards in the future to include commodities such as coffee, movie tickets and more. This virtual currency program is the first solution of its kind for rewarding gamers worldwide.</p>
<p>The goal of the Paid to Play campaign is to make Razer products available to all hardcore gamers, reflecting the brand's inclusive "For Gamers. By Gamers" motto.</p>
<p>Three zSilver per minute, up to 900 each day, will be awarded to gamers playing such games as Paladins™, League of Legends™, DOTA™ 2, Counter-Strike: Global Offensive™ and OverWatch™. These titles are among the most popular games played by Razer software users, and this short list alone has an estimated global audience of 138 million players. </p>
<p>"The concept of everyday gamers getting paid to play has never been done before," says <span class="xn-person">Min-Liang Tan</span>, Razer CEO and co-founder. "Gamers may reap the benefits of a rewards system simply by doing things they're already doing." </p>
<p>"The world of gaming is the ultimate even playing field, representing every kind of person in the world. We are excited about helping good people to get Razer products wherever they are, whatever their situations, and regardless of what game their playing, as long as they are gamers."</p>
<p>Gamers with verified Razer IDs and whose games are launched from Razer Cortex are eligible for zSilver rewards. Holders of zSilver may claim exclusive items such as the Razer Mamba Chroma gaming mouse, Razer Blackwidow Chroma, discounts on various products among other offers.</p>
<p>One of the most requested items in recent history, Razer's limited edition Razer Mug Holder, powered by Razer Chroma™ lighting technology, will soon be made exclusively redeemable with zSilver. The Razer Mug Holder is not available for retail sale. Redemption details will be available in the <a href="https://zvault.razerzone.com/zSilver#zSilverItem" rel="nofollow" target="_blank">zSilver Rewards Catalog</a>. The Razer Mug Holder will be exchangeable for 100,000 zSilver. To allow for a faster accrual of zSilver, the first two weeks of the programme will reward users with 6 zSilver per minute of game time instead of the standard 3.</p>
<p>For more information on zVault and Razer Cortex, visit Razerzone.com.</p>
<p>
<b>ABOUT RAZER:</b>
</p>
<p>Razer™ is the world's leading lifestyle brand for gamers.</p>
<p>The triple-headed snake trademark of Razer is one of the most recognized logos in the world, with a fan base that spans every continent. The company has designed and built one of the largest integrated hardware and software platforms for gamers with over 35 million users. Razer is transforming interactive entertainment across multiple platforms, including the PC, console and mobile.</p>
<p>Razer's award-winning products include an array of hardware and software. Among its signature products are high-performance PC and console peripherals, the Razer Blade line of gaming laptops, software services such as Razer Cortex (a game optimizer and launcher), Razer Arena (a platform for esports tournaments) and zGold (a virtual currency and payment engine for gamers). The company additionally provides audio visual certification and IP development services through its subsidiary THX Ltd.</p>
<p>Founded in 2005 and headquartered in <span class="xn-location">San Francisco</span>, Razer is backed by Digital Grid, Intel Capital, IDG-Accel and Temasek.</p>
<p>For more information visit <a href="http://www.razerzone.com/about-razer" rel="nofollow" target="_blank">http://www.razerzone.com/about-razer</a>.</p>
<p>
<b>PRESS</b><b> </b><b>CONTACTS</b>:</p>
<p>
<b><u>Americas <br>
</u></b>Kevin Scarpati <br>
<a href="mailto:Kevin.Scarpati@razerzone.com" rel="nofollow" target="_blank">Kevin.Scarpati@razerzone.com</a> </p>
<p>Alain Mazer, Global Director of Public Relations <br>
<a href="mailto:Alain.Mazer@razerzone.com" rel="nofollow" target="_blank">Alain.Mazer@razerzone.com</a> </p>
<p>
<b><u><span class="xn-location">Europe</span></u></b><b><u>/</u></b><b><u><span class="xn-location">Africa</span></u></b> <br>Jan Horak <br>
<a href="mailto:Jan.Horak@razerzone.com" rel="nofollow" target="_blank">Jan.Horak@razerzone.com</a> </p>
<p>
<b><u><span class="xn-location">Asia-Pacific</span></u></b> <br>Nicholas Ferguson <br>
<a href="mailto:Nicholas.Ferguson@razerzone.com" rel="nofollow" target="_blank">Nicholas.Ferguson@razerzone.com</a> </p>
<p>
<b><u><span class="xn-location">China</span>
<br>
</u></b><span class="xn-person">Evita Zhang</span>
<br>
<a href="mailto:Evita.Zhang@razerzone.com" rel="nofollow" target="_blank">Evita.Zhang@razerzone.com</a>
</p>
<p>Overwatch is a trademark of Blizzard Entertainment, Inc., in the U.S and/or other countries. Counter-Strike, Dota are trademarks and/or registered trademarks of Valve Corporation. League of Legends is a trademark, services mark, or registered trademark of Riot Games, Inc. </p>
<p class="prntac">
<b>Razer - For Gamers. By Gamers.™</b> </p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
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<p>SOURCE Razer</p>
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* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
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* @tip Set the background color and bottom border for your email's preheader area.
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*/
#templatePreheader{
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/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
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/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
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#templateHeader{
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* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
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.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
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* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
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/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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.bodyContent img{
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background-color: #FFFFFF;
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.templateDataTable a:link {
text-decoration: none;
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/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
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color: #404040;
font-family: Helvetica;
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* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
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border-bottom: 1px solid #CCCCCC;
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*/
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font-family: Helvetica;
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line-height: 150%;
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/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
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color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
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/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
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/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
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.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
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/* ========== Footer Styles ========== */
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* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
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/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
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/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
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/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
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/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
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/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
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*/
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/**
* @tip Make the first-level headings larger in size for better readability on small screens.
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/**
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/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
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line-height: 100% !important;
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/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Razer To Launch "Paid To Play" Initiative To Reward Fans For Playing Games</h1>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">IRVINE, Calif., March 24, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">IRVINE, Calif.</span>, <span class="xn-chron">March 24, 2017</span> /PRNewswire/ -- Razer™, the leading global lifestyle brand for gamers, today announced a "Paid to Play" initiative in concert with zVault, the virtual wallet and digital currency ecosystem that Razer launched earlier this year.</p>
<p>Through this new program, Gamers can now earn zSilver currency by playing their favorite PC games launched from <a href="https://www.razerzone.com/cortex" rel="nofollow" target="_blank">Razer Cortex</a>. Razer Cortex is a free software that gives gamers a wide array of PC performance tools, and search tools for game deals. </p>
<p>Users can use <a href="https://zvault.razerzone.com/zsilver" rel="nofollow" target="_blank">zSilver</a> to redeem for Razer products, discount vouchers and exclusive swag. Razer plans to expand zSilver rewards in the future to include commodities such as coffee, movie tickets and more. This virtual currency program is the first solution of its kind for rewarding gamers worldwide.</p>
<p>The goal of the Paid to Play campaign is to make Razer products available to all hardcore gamers, reflecting the brand's inclusive "For Gamers. By Gamers" motto.</p>
<p>Three zSilver per minute, up to 900 each day, will be awarded to gamers playing such games as Paladins™, League of Legends™, DOTA™ 2, Counter-Strike: Global Offensive™ and OverWatch™. These titles are among the most popular games played by Razer software users, and this short list alone has an estimated global audience of 138 million players. </p>
<p>"The concept of everyday gamers getting paid to play has never been done before," says <span class="xn-person">Min-Liang Tan</span>, Razer CEO and co-founder. "Gamers may reap the benefits of a rewards system simply by doing things they're already doing." </p>
<p>"The world of gaming is the ultimate even playing field, representing every kind of person in the world. We are excited about helping good people to get Razer products wherever they are, whatever their situations, and regardless of what game their playing, as long as they are gamers."</p>
<p>Gamers with verified Razer IDs and whose games are launched from Razer Cortex are eligible for zSilver rewards. Holders of zSilver may claim exclusive items such as the Razer Mamba Chroma gaming mouse, Razer Blackwidow Chroma, discounts on various products among other offers.</p>
<p>One of the most requested items in recent history, Razer's limited edition Razer Mug Holder, powered by Razer Chroma™ lighting technology, will soon be made exclusively redeemable with zSilver. The Razer Mug Holder is not available for retail sale. Redemption details will be available in the <a href="https://zvault.razerzone.com/zSilver#zSilverItem" rel="nofollow" target="_blank">zSilver Rewards Catalog</a>. The Razer Mug Holder will be exchangeable for 100,000 zSilver. To allow for a faster accrual of zSilver, the first two weeks of the programme will reward users with 6 zSilver per minute of game time instead of the standard 3.</p>
<p>For more information on zVault and Razer Cortex, visit Razerzone.com.</p>
<p>
<b>ABOUT RAZER:</b>
</p>
<p>Razer™ is the world's leading lifestyle brand for gamers.</p>
<p>The triple-headed snake trademark of Razer is one of the most recognized logos in the world, with a fan base that spans every continent. The company has designed and built one of the largest integrated hardware and software platforms for gamers with over 35 million users. Razer is transforming interactive entertainment across multiple platforms, including the PC, console and mobile.</p>
<p>Razer's award-winning products include an array of hardware and software. Among its signature products are high-performance PC and console peripherals, the Razer Blade line of gaming laptops, software services such as Razer Cortex (a game optimizer and launcher), Razer Arena (a platform for esports tournaments) and zGold (a virtual currency and payment engine for gamers). The company additionally provides audio visual certification and IP development services through its subsidiary THX Ltd.</p>
<p>Founded in 2005 and headquartered in <span class="xn-location">San Francisco</span>, Razer is backed by Digital Grid, Intel Capital, IDG-Accel and Temasek.</p>
<p>For more information visit <a href="http://www.razerzone.com/about-razer" rel="nofollow" target="_blank">http://www.razerzone.com/about-razer</a>.</p>
<p>
<b>PRESS</b><b> </b><b>CONTACTS</b>:</p>
<p>
<b><u>Americas <br>
</u></b>Kevin Scarpati <br>
<a href="mailto:Kevin.Scarpati@razerzone.com" rel="nofollow" target="_blank">Kevin.Scarpati@razerzone.com</a> </p>
<p>Alain Mazer, Global Director of Public Relations <br>
<a href="mailto:Alain.Mazer@razerzone.com" rel="nofollow" target="_blank">Alain.Mazer@razerzone.com</a> </p>
<p>
<b><u><span class="xn-location">Europe</span></u></b><b><u>/</u></b><b><u><span class="xn-location">Africa</span></u></b> <br>Jan Horak <br>
<a href="mailto:Jan.Horak@razerzone.com" rel="nofollow" target="_blank">Jan.Horak@razerzone.com</a> </p>
<p>
<b><u><span class="xn-location">Asia-Pacific</span></u></b> <br>Nicholas Ferguson <br>
<a href="mailto:Nicholas.Ferguson@razerzone.com" rel="nofollow" target="_blank">Nicholas.Ferguson@razerzone.com</a> </p>
<p>
<b><u><span class="xn-location">China</span>
<br>
</u></b><span class="xn-person">Evita Zhang</span>
<br>
<a href="mailto:Evita.Zhang@razerzone.com" rel="nofollow" target="_blank">Evita.Zhang@razerzone.com</a>
</p>
<p>Overwatch is a trademark of Blizzard Entertainment, Inc., in the U.S and/or other countries. Counter-Strike, Dota are trademarks and/or registered trademarks of Valve Corporation. League of Legends is a trademark, services mark, or registered trademark of Riot Games, Inc. </p>
<p class="prntac">
<b>Razer - For Gamers. By Gamers.™</b> </p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
</div>
<p>SOURCE Razer</p>
</div>
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<p>Web Site: <a class="release-link" href="http://www.razerzone.com" target="_newbrowser">http://www.razerzone.com</a>
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